List of Articles Marketing Strategy Open Access Article Abstract Page Full-Text 1 - Designing New Strategic Reference Points for Elucidating Lock-In Marketing Strategy Using Thematic Analysis samira bekr Hormoz Mehrani Seddighe Tootian Masoud Qorban Hosseini 10.30495/jsm.2023.1992202.1852 Open Access Article Abstract Page Full-Text 2 - Analysis of Marketing Strategy Impact on Organizational Performance in the Iran Banking Industry Case Study: Maskan Bank of Kermanshah Province Peyman Akbari Hamid-Reza Jalilian Open Access Article Abstract Page Full-Text 3 - Designing a Support Management Information Systems Model for penetration strategies of Iranian beverages to international markets and its validation Ali Pirzad Aman Allah Rahpeyma mohammad sasanpor Mohammad Hadi Bahrani