تحلیل عوامل مؤثر بر پذیرش فناوری تامین مالی زنجیره تأمین در ایران با استفاده از معادلات ساختاری: تأکید بر کیفیت پشتیبانی و امنیت
محورهای موضوعی : دانش نو در مدیریت بازاریابی
حسین ممبینی
1
*
,
میلاد خدادادی کندری
2
,
مهدی معدنچی زاج
3
1 - استادیار، گروه مدیریت مالی، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران
2 - گروه مدیریت مالی،واحد الکترونیکی،دانشگاه آزاد اسلامی،تهران،ایران
3 - استادیار، گروه مدیریت مالی، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران
کلید واژه: فناوری تأمین‌مالی, زنجیره‌تأمین, پلتفرم تأمین‌مالی زنجیره‌تأمین,
چکیده مقاله :
هدف: در طول چند دهه‌ی گذشته پژوهشهای گوناگونی در حوزه های مختلف بر روی موضوع پذیرش فناوری و عوامل موثر بر آن پرداخته‌اند و اهمیت این موضوع برای حوزه‌های جدیدی مانند تامین‌مالی زنجیره‌تامین دو چندان است. پژوهش حاضر با هدف بررسی عوامل موثر بر پذیرش فناوری تامین‌مالی زنجیره‌تامین در ایران انجام گردیده‌است.
روش‌شناسی: این پژوهش به لحاظ روش گردآوری داده‌ها، توصیفی و از نوع پیمایشی بوده‌‌است. ابزار گرد آوری اطلاعات پرسشنامه استاندارد بود که دارای روایی محتوایی بوده و پایایی کل آن که از طریق آلفای کرونباخ محاسبه گردید که 949/0 به‌دست آمده است. جامعه آماری تحقیق کلیه مدیران بانک‌ها وکسب وکارها هستند. برای انتخاب نمونه از روش نمونه‌گیری تصادفی ساده استفاده شده‌است. حجم نمونه نیز با استفاده از فرمول کوکران 384 نفر تعیین گردیده است. به منظور تحلیل داده‌ها و آزمون فرضیه‌های تحقیق نیز از مدل‌یابی معادلات ساختاری و نرم‌افزار‌های SPSS و AMOS استفاده گردیده است.
یافته‌ها:نتایج تحقیق حاکی از آن دارد که هفت بُعد کیفیت عملکردی، کیفیت پشتیبانی،کیفیت اطلاعاتی،کیفیت‌کاربردی، کیفیت تجربه‌مشتری، کیفیت ظاهری و کیفیت ایمنی بر پذیرش فناوری‌های تامین‌مالی زنجیره‌تامین تاثیر مثبت و معناداری دارند.
نتیجه‌گیری:در نهایت نیز با توجه به نتایج پژوهش، پیشنهادهای کاربردی در این حوزه و پیشنهاداتی برای پژوهشهای آتی ارائه شده است.
EXTENDED ABSTRACT
Purpose: Over the past few decades, various researches in different fields have addressed the issue of technology acceptance and the factors affecting it, and the importance of this issue for new fields such as supply chain financing is twofold. The present study was conducted with the aim of investigating the factors affecting the acceptance of supply chain financing technology in Iran
Methodology: In terms of data collection method, this research was descriptive and survey type. The data collection tool was a standard questionnaire that has content validity and its total reliability, which was calculated through Cronbach's alpha, was 0.949. The statistical population of the research is all managers of banks and businesses. A simple random sampling method was used to select the sample. The sample size was determined using Cochran's formula of 384 people. In order to analyze the data and test the research hypotheses, the structural equation model and SPSS and AMOS software were used.
Findings: The research results indicate that the seven dimensions of functional quality, support quality, information quality, application quality, customer experience quality, appearance quality and safety quality have a positive and significant effect on the acceptance of supply chain financing technologies.
. طاهرخانی, ل., & خلیلی, ح. ع. (2022). پذیرش فناوری بلاکچین در زنجیره‌تامین. نشریه علمی‌رویکردهای پژوهشی نوین مدیریت و حسابداری, 6(21), 488-512.
2. محمد, ب. ع., محمدتقی, ح. ب., & سیروس, ع. د. (2009). پذیرش بانکداری اینترنتی در ایران: بسط مدل پذیرش فناوری.
3. مهر, ش., عارف, زاده, م.,تروجانوسکی, & ماریوس. (2021). واکاوی عوامل مؤثر بر پذیرش فناوری‌های سلامت: تعدیل الگوی یکپارچه پذیرش و استفاده از فناوری (UTAUT2 ). پایش, 20(1), 31-47.
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