تحلیل تماتیک استفاده دانشجویان دختر از لوازم و الگوهای آرایشی نوین

محورهای موضوعی : فصلنامه زن و جامعه

اصغر میرفردی ¹ , مینا صفرپور ²

1 - هیأت علمی بخش جامعه شناسی و برنامه ریزی اجتماعی، دانشکده اقتصاد، مدیریت و علوم اجتماعی، دانشگاه شیراز، شیراز، ایران
2 - کارشناس ارشد جامعه شناسی از دانشگاه یزد

تاریخ دریافت : 1399/05/11 تاریخ پذیرش : 1401/02/10 تاریخ انتشار : 1401/02/01

کلید واژه: سبک زندگی, مدیریت بدن, زیبایی, مصرف‌گرایی, آرایش,

چکیده مقاله :

آرایش و زیبایی پدیده‌ای است که امروزه در جوامع به آن اهمیت زیادی داده می‌شود. گسترش الگوهای نوین آرایشی و گرایش هر چه بیشتر زنان و دختران جوان به سمت استفاده از این لوازم و الگوها از مسائلی است که قابل تأمل و بررسی می-باشد. بر این اساس، این پژوهش به بررسی دلایل گرایش دانشجویان دختر به لوازم و الگوهای آرایشی پرداخته است. پژوهش حاضر، از نوع کاربردی است. در این پژوهش، برای پاسخ‌گویی به سؤال‌های پژوهشی از رویکرد کیفی و روش تحلیل تماتیک استفاده شد. مشارکت‌کنندگان در این مطالعه دانشجویان دختر دانشگاه دولتی یاسوج در سال تحصیلی96-1395 بودند که با استفاده از روش نمونه‌گیری هدفمند با 30 نفر از آنان مصاحبه کیفی صورت گرفته است. تجزیه و تحلیل داده‌های پژوهش با استفاده از روش مقوله‌بندی صورت گرفت. نتایج پژوهش نشان داد مهمترین دلایل گرایش دانشجویان به لوازم و الگوهای آرایشی، در قالب مقوله‌های بدست آمده شامل «نگرش و هویت جنسیتی»، «کارکرد مدگرایانه وسایل ارتباط جمعی»، «مرجع بودن و نفوذ اجتماعی گروه همسالان» ، «دغدغه درونی» و «دوگانه ظاهرگرایی و اخلاق‌مداری مردان» بودند.

چکیده انگلیسی:

In the contemporary societies, especially in modern societies, the appearance is so important and body and face appearance one of considerable for gaining beauty and attraction, especially for women. Beauty and make up for being beauty is a phenomenon that now-a-days is very important in societies. The extension of new makeup patterns and the increasing tendency of young women and girls to use these accessories is one of the issues that is considerable to be investigated. Accordingly, this study has been investigated the reasons of female students' tendency to make-up patterns and accessories. This study is an applied one that qualitative approach and thematic analysis method was used to answer the research questions. The statistical population of this study consisted of women students of Yasouj University in the semester of 2016-2017, from which 30 sample cases were selected via purposive sampling method. Data analysis was done by categorization method. The results showed that the most important reasons for students' tendency to make-up's patterns and accessories were "gender attitude and identity", "fashionistic function of mass media", "being reference and influence of peer group", "internal concerns", and "duality of men's appearance orientation and moralism". These categorizes showed that identity, new media, advertisement industry via mass media, psychological and social interaction are main important reasons for using make up patterns and accessories among female students.

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