بررسی مقایسه‌ای شرکت‌های هواپیمایی جمهوری اسلامی ایران از منظر مسئولیت اجتماعی با رویکرد کارول
محورهای موضوعی : جامعه شناسیهوشنگ تقی‌زاده 1 , غلامرضا سلطانی فسقندیس 2 , عبدالحسین شکری 3
1 - دانشیار گروه مدیریت، واحد تبریز، دانشگاه آزاد اسلامی؛ تبریز- ایران (نویسنده مسئول).
2 - گروه مدیریت، پردیس بین‌الملل، دانشگاه فردوسی مشهد- ایران.
3 - گروه مدیریت، واحد بستان‌آباد، دانشگاه آزاد اسلامی؛ بستان‌آباد- ایران.
کلید واژه: بعد اخلاقی, بعد اقتصادی, مسئولیت اجتماعی بنگاه, بعد قانونی و نوع دوستی,
چکیده مقاله :
سازمان‌ها از مجرای تعیین و تبیین خوب و بد در برابر گروه‌های مخالف ذی نفع از خود واکنش نشان می دهند. آن ها به گونه ای عمل می‌کنند که از دیدگاه مشتریان، نهادها و سازمان‌های دولتی، سهامداران و کل جامعه دارای کرداری نیکو باشند؛ رعایت این عوامل تحت عنوان مسئولیت اجتماعی تلقی می شود. تحقیق حاضر با هدف مقایسه شرکت های مسافر بری هواپیمایی جمهوری اسلامی ایران از منظر مسئولیت اجتماعی انجام شده است. روش تحقیق توصیفی بوده و جامعه آماری این تحقیق شامل شرکت های هواپیمایی جمهوری اسلامی ایران می باشد که تعداد آن ها 8 شرکت می باشد. با توجه به محدود بودن جامعه آماری و هدف تحقیق، کل جامعه آماری مورد پیمایش قرار گرفته و نمونه گیری انجام نشده است. برای جمع آوری داده ها از پرسشنامه محقق ساخته استفاده شده است. روایی پرسشنامه به صورت روایی محتوایی و پایایی آن با استفاده از ضریب آلفای کرونباخ محاسبه شده است. در طراحی پرسشنامه از ابعاد مسئولیت اجتماعی بنگاه مبتنی بر رویکرد کارول (1991) استفاده شده است. برای تجزیه و تحلیل داده ها از روش ویکور[1] و آنتروپی شانون بهره گیری به عمل آمده است. نتایج حاصل بیانگر رتبه هر یک از شرکت ها، از لحاظ میزان توجه به مسئولیت اجتماعی بنگاه می باشد.
Organizationsreact against their opposing beneficiary groups through determining and defining good and bad.They act in such a way that they are considered tobe beneficent from the viewpoint ofcustomers, governmental institutions and organizations, share-holders, and the whole society. Observing these factors is referred to as social responsibility. The aim of this study is to compare Iranian airlines from the perspective of corporate social responsibility. The method of this research is descriptive and the statistical population consists of all the Iranian airlines (eight companies). Regarding the small size of the statistical population and the aim of research, the whole statistical population has been investigated. In order to collect the necessary data, a researcher-made questionnaire has been used. The validity of the questionnaire has been confirmed by content validity and its reliability has been calculated by using Cronbach alpha. In designing the questionnaire, the dimensions of social responsibility based on Carroll’s approach have been used. For the analysis of the data, the methods of Vikor and Shannon entropy have been utilized. The results indicate the rank of each one of these airlines, regarding the amount of attention to social responsibility.
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