نقش اضافه بار اطلاعات و اضافه بار اجتماعی برقصد تغییررسانه های اجتماعی با میانجی گری خستگی اجتماعی درورزشکاران آمادگی جسمانی کشور
محورهای موضوعی : رفتار سازمانی در ورزشقاسم غنچه مقدم 1 , کاظم چراغ بیرجندی 2 *
1 - کارشناسی ارشد مدیریت ورزش، دانشگاه آزاد اسلامی، بیرجند، ایران
2 - استادیار گروه تربیت بدنی، واحد بیرجند، دانشگاه آزاد اسلامی بیرجند، بیرجند، ایران
کلید واژه: اضافه بار اطلاعات, اضافه بار اجتماعی, قصد تغییررسانه های اجتماعی, خستگی اجتماعی, آمادگی جسمانی,
چکیده مقاله :
هدف از پژوهش حاضر، بررسی نقش اضافه بار اطلاعات و اضافه بار اجتماعی برقصد تغییررسانه های اجتماعی با میانجی گری خستگی اجتماعی درورزشکاران شرکت کننده درلیگ آمادگی جسمانی کشور بود. روش تحقيق از نوع توصیفی می‌باشد و به شکل میدانی انجام‌شده است. جامعه آماری پژوهش شامل ورزشکاران لیگ آمادگی جسمانی کشور در سال 1401 بودند. نمونه گیری به صورت نمونه از جامعه نامحدود به تعداد 400 نفر انتخاب شد و شیوه نمونه گیری به صورت خوشه ای چند مرحله ای استفاده شد. ابزار پژوهش شامل پرسشنامه اضافه بار اطلاعات ژانگ و همکاران (2016)، پرسشنامه اضافه بار اجتماعی مایر و همکاران (2015)، پرسشنامه قصد تغییر رسانه اجتماعی زنگیان و همکاران 2009 و پرسشنامه خستگی اجتماعی ژانگ و همکاران (2016) مورد استفاده قرار گرفتند. برای اطمینان از پایایی پرسشنامه‌ها 30 نسخه آن در مطالعه مقدماتی بر روی نمونه که به‌طور کاملاً تصادفی انتخاب‌شده بود، توزیع شد و ضریب آلفای کرونباخ برای اضافه بار اطلاعات (75/0=α)، پرسشنامه اضافه بار اجتماعی (74/0=α)، قصد تغییر رسانه اجتماعی (71/0=α) و خستگی اجتماعی (79/0=α) بدست آمد. نتایج تحقيق نشان داد اضافه بار اجتماعی برقصد تغییررسانه های اجتماعی تاثیر معناداری دارد و خستگی اجتماعی ارتباط بین اضافه بار اجتماعی و قصد تغییر رسانه اجتماعی را میانجی گری می کند... لذا توصیه می شود؛ رسانه های اجتماعی برای حفظ مشتریان خود از ارائه اطلاعات زیاد و خسته کننده خوداری نموده و برای هر جامعه هدف موضوعات مرتبط و به روز دنیا گزارش گردد.
Extended Abstract
Introduction
Social media has become very popular worldwide. Platforms such as Facebook, WeChat, Twitter, and Instagram are commonly used by many people. Such platforms allow users to easily communicate with friends through features like sharing, commenting, and liking, which helps strengthen social connections. Meanwhile, there is an intense competition among social media providers as they attempt to grow their user base to gain competitive advantages. Users can leave their current platforms and switch to other alternatives, posing a challenge for the managers of social media aiming to keep their users. Currently, some platforms are facing increasing user churn. Athletes, in particular, face unique challenges because of their high involvement with social media and its effect on both their personal and social lives The interaction between athletes and their fans over these platforms have made social media an effective tool for communication. However, the massive interactions and flow of information and can overwhelm athletes, and even leading them to change the platforms used. Fitness athletes, similar to other groups of athletes, face with this overload and the resultant fatigue. This leads them to switch platforms every so often.
Methodology
This applied correlational study was conducted in a field. Participants were drawn from the National Physical Fitness League (year 2023). A random sample of four hundred athletes was selected through a multi-stage cluster sampling technique from an unlimited population. several questionnaires were used: the Social Overload Questionnaire (Mayer et al., 2015) with 4 items, the Social Media Change Intention Questionnaire (Zangian et al., 2009) with 5 items, and the Social Fatigue Questionnaire (Zhang et al., 2016) with 6 items. In order to to validate the questionnaires feedback from sports management professionals was incorporated. Reliability was calculated in a pilot study of 30 randomly selected participants. The results were Cronbach's alpha values of 0.75 for information overload, 0.74 for social overload, 0.71 for intention to change social media, and 0.79 for social fatigue.Data analysis employed descriptive statistics (mean, SD) and inferential tests including Kolmogorov-Smirnov & structural equation modeling through SPSS 22 & Smart Plus 3, with significance set at p ≤ .05.
Results
The findings revealed that social overload influences the intention to switch social media platforms significantly. The Sobel test indicated social fatigue significantly mediates the relationship between information overload and change intention (statistic = 4.74), as well as between social overload and change intention (statistic = 11.63), both were beyond the critical value of 1.96. Therefore, social fatigue plays a meaningful mediating role in these relationships.
Discussion and Conclusion
The structural model of the study, which inspects the impact of information and social overload on athletes' intention to switch social media mediated by social fatigue, indicated a good fit. The rapid creation and distribution of information on social media outpace the users’ ability to process it effectually. When the volume of incoming information exceeds users' cognitive threshold, they get exhausted and become mentally fatigued. Exposure to very complex or unrelated content causes additional fatigue because of poor organization and presentation. Besides, excessive social interactions, including necessities to respond to friends across several platforms and conversations, affect users' mental resources, resulting in feelings of fatigue. Based on cognitive theory, the present study can offer valuable insights that expand our understanding of the factors leading to social fatigue caused by information overload.
Keywords: Information Overload, Social Overload, Intention to Switch Social Media, Social Fatigue, Physical Fitness
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