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  • Vol. 9
  • Issue1 Vol.9
  • 1
    Issue 1   Vol. Winter 2025
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  • List of Articles


      • Open Access Article
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        1 - Integrating Corporate Social Responsibility and Organizational Capabilities: A Strategy Fit Model for Enhancing Customer Loyalty
        Masoud Barati mehdi abedini bita yazdani
      • Open Access Article
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        2 - The Impact of Instagram Influencers' Characteristics on Generation Z’s Clothing Purchase Intention: The Mediating Role of Followers’ Emotional Attachment
        elnaz pahlevani
      • Open Access Article
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        3 - A Developmental Model of the Taxonomy of Customer Food Choice Preferences in Shopping Malls
        Mahmood Ghanbari kambiz Heidarzadeh Hanzaee behnaz khodayari Maryam  Khaliliaraghi
      • Open Access Article
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        4 - The Impact of Investor Overconfidence on Market Volatility and Long-term Investment Performance: A Behavioral Finance Perspective
        Nasrullah Khan Muzzammil  Siraj Safdar Miran Roshan Ali Abdul Rehman
      • Open Access Article
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        5 - Recycling Household Waste: A study on Young University Students in Karachi, Pakistan through the lens of extended Theory of Planned Behaviour with a moderating role of Convenience and Consumer Innovativeness
        Arsalan Ahmed Sara Rashid
      • Open Access Article
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        6 - The Integration of Supply Chain Management, Competitive Advantages, and Enterprise Resource Planning: Insights from Women-Owned Enterprises in Bangladesh
        Farhana Ferdaousi Aziz Yasmin Yasmin
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