Presenting an efficiency analysis model of posts in social networks of digital marketing (Case Study: Facebook)
Subject Areas : International Journal of Data Envelopment Analysis
1 - IAU
Keywords: Data envelopment analysis (DEA), Facebook social network, Internet marketing, Performance, Efficiency,
Abstract :
Today, there are several reasons for the necessity of using an enterprise resource planning system (ERP) more than ever. In the competitive environment of companies, components such as flexibility, quality, management of relationships with customers, and lower cost show this necessity more colorfully. The necessity of integration in the processes of an organization and the need for ERP as one of the important and innovative decision-making and management tools increases the competitiveness of the organization. Since the application of ERP in the world has had many successes and failures, therefore, the efficient selection of one of the companies providing ERP can play a decisive role in the survival of organizations. In this article, considering standard KPIs, a method for selecting an ERP service provider based on Data Envelopment Analysis and Preference Voting is proposed.