تبیین مولفه های مدل توسعه گردشگری ورزشی: رویکرد منظر جامعه شناختی شهر اصفهان
محورهای موضوعی : مطالعات توسعه پایدار در ورزش
امیر علی عقیلی
1
(گروه مدیریت ورزشی ، دانشکده علوم ورزشی ، واحد اصفهان ( خوراسگان)، دانشگاه آزاد اسلامی، اصفهان ، ایران)
شهرام عروف زاد
2
(گروه مدیریت ورزشی ، دانشگاه فرهنگیان ، اصفهان ، ایران)
کلید واژه: جنسیت, توسعه پایدار, اصفهان, گردشگری ورزشی,
چکیده مقاله :
هدف: هدف این پژوهش تبیین مولفه های مدل توسعه گردشگری ورزشی: رویکرد منظر جامعه شناختی شهر اصفهان بود.روش شناسی: پژوهش حاضر از نوع پیمایشی و از نظر هدف کاربردی می‌باشد. روش جمع‌آوری داده‌ها در این پژوهش از نوع میدانی است. جامعه آماری شامل گردشگران ورزشی، مدیران ورزشی شهر اصفهان و اساتید مدیریت ورزشی به تعداد 500 نفر در نظر گرفته شد. برای تهیه و تدوین پرسشنامه از تکنیک دلفی استفاده شد. پرسشنامه محقق ساخته بر اساس ابعاد گردشگری ورزشی ساخته شده بود. در این پژوهش، برای تجزیه وتحلیل اطلاعات آماری یافته‌ها از روش‌های آمار توصیفی و استنباطی در دو بخش مجزا استفاده شده بود. برای بررسی اثر تعاملی ویژگی‌های جمعیت‌شناختی از تحلیل واریانس چندمتغیری MANOVA ، جهت ایجاد ارتباط بین متغیرهای وابسته و مستقل و ارائه مدل از (Amos) استفاده شد. نتایج: با توجه به نتایج می توان گفت هر فعالیت اقتصادی در صنعت گردشگری، مقاصد باید از بازاری که با آن روبرو هستند و مخاطبان و محصولات شناخت دقیقی داشته باشند و بازار گردشگری خود را تحلیل نموده است.نتیجه گیری: به طور کلی باید اذعان نمود با تمرکز بر دیدگاه ها و علایق گردشگران ورزشی و نظر به تعیین بازار هدف برای آنها با تبلیغات مناسب و اطلاع رسانی در مورد بازار گردشگری ورزشی اصفهان، ایجاد تسهیلات رفت و آمد و سیستم حمل و نقل مناسب، ثبات اجتماعی، بهبود وضعیت بهداشتی و خدماتی، ایجاد تسهیلات رفاهی و اقامتی و استقبال خوب از گردشگران و حضور در ورزشگاه ها ایجام گیرد.
Purpos:Tourism is the biggest industry in the world and sports is also one of the biggest and most important industries in today's world. The aim of this peresent study was Explaining the components of the sports tourism development model: the sociological landscape approach of Isfahan city.Methodology:The current research is survey type and practical in terms of purpose. The data collection method in this research is field type. The statistical population included sports tourists, sports managers of Isfahan city and sports management professors in the number of 500 people. Delphi technique was used to prepare and compile the questionnaire. The researcher's questionnaire was based on the dimensions of sports tourism. In this research, descriptive and inferential statistics methods were used in two separate sections to analyze the statistical information of the findings. To investigate the interactive effect of demographic characteristics, multivariate analysis of variance (MANOVA) was used to establish a relationship between dependent and independent variables and to present the model (Amos).Results: According to the results, it can be said that every economic activity in the tourism industry, the destinations must have a detailed knowledge of the market they are facing and the audience and products, and has analyzed the tourism market.Counclusion:In general, it should be acknowledged that by focusing on the views and interests of sports tourists and determining the target market for them with appropriate advertising and information about the Isfahan sports tourism market, creating transportation facilities and a suitable transportation system, social stability , improving the health and service situation, creating welfare and accommodation facilities and welcoming tourists and attending stadiums. In order to achieve this issue successfully, it is necessary to combine the perspective of politics, planning, sports management, control and supervisory processes and coherent social learning of Isfahan city, which this active participation can increase the efficiency and effectiveness of sports in the field of tourism and its sustainable development. to create On the other hand, market segmentation is predicted with the assumption that each market is made up of groups or segments with almost different demands and needs. It can be said that tourism marketing is of special importance; Because if marketing is considered a management process, all planning activities, provision of tourism products and attraction of tourists need marketing operations and activities.
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Asadi H, P. A., Iftikhari A, Fallahi A. (2014). Study of the objective dimensions of security in sports tourism in Iran and the performance of sports organizations in providing and developing it. Sports Management Journal, 7(1), 1-15.
Brett, P. (2009). Sociological theories in the 20th century
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Farahani A, E. N., Zarei M, Khaleghi Arai H. (2013). The role of destinations in the development of the sports tourism industry in a five-year period in the Emirate of Abu Dhabi. Sports Management Journal 6(2), 215-230.
Funk, D. C., & Bruun, T. J. (2007). The role of socio-psychological and culture-education motives in marketing international sport tourism: A cross-cultural perspective. Tourism management, 28(3), 806-819.
Gohar Rostami, H. R. K., H. Amiri, M. Honray, H. (2011). Typology of stakeholders and their strategic management in the sports system of the country. Sports management studies, 5(19), 959-971.
Gupta, S., & Ogden, D. T. (2009). To buy or not to buy? A social dilemma perspective on green buying. Journal of consumer marketing.
Hamidi M, R. M., Amirnejad S, Shafizadeh S, Fazli A. (2010). Explaining the sports tourism strategy of the country (Iran). Research Journal of Sports Management and Movement Behavior, 6(12), 51-68.
Higham, J., & Hinch, T. (2002). Tourism, sport and seasons: the challenges and potential of overcoming seasonality in the sport and tourism sectors. Tourism management, 23(2), 175-185.
Hinch, T. D., Higham, J. E., & Moyle, B. D. (2016). Sport tourism and sustainable destinations: foundations and pathways (Vol. 20, pp. 163-173): Taylor & Francis.
Kennelly, M., & Toohey, K. (2014). Strategic alliances in sport tourism: National sport organisations and sport tour operators. Sport management review, 17(4), 407-418.
Kim, W., Jun, H. M., Walker, M., & Drane, D. (2015). Evaluating the perceived social impacts of hosting large-scale sport tourism events: Scale development and validation. Tourism management, 48, 21-32.
Ko, T. G. (2005). Development of a tourism sustainability assessment procedure: a conceptual approach. Tourism management, 26(3), 431-445.
Li, S., Blake, A., & Cooper, C. (2011). Modelling the economic impact of international tourism on the Chinese economy: A CGE analysis of the Beijing 2008 Olympics. Tourism Economics, 17(2), 279-303.
Liu, A., & Wall, G. (2006). Planning tourism employment: a developing country perspective. Tourism management, 27(1), 159-170.
Liu, J., An, K., & Jang, S. S. (2020). A model of tourists’ civilized behaviors: Toward sustainable coastal tourism in China. Journal of Destination Marketing & Management, 16, 100437.
Moore, J. D. (2011). Life and thought of great anthropologists, translated by Hashim Aghabigpour and Jafar Ahmadi (Vol. 1). Tehran: Sociology Publications.
Mousavi Gilani S.R., S. S. N. (2011). Segmentation of Iran's sports tourism market for foreign tourists and presentation of target market model. Sports Management Journal, 1(12), 37-59.
Nazari, R. Y., L; Sohrabi, Z;. (2015). Strategic document of land preparation of sports department of Isfahan province. Sports Management Journal 5(8), 683-698.
Nazari, R. Y. H. T., S. (2018). Analyzing the strategic environmental trend of Isfahan sports tourism based on the STEEPV model. Sports management and movement behavior, 15(30), 433-477.
OBrien, D., & Chalip, L . (2008). Sport events and strategic leveraging: Pushing towards the triple bottom line. Tourism management: Analysi ,behavior and strategy, 1(1), 318–338.
Rafeei Dehkordi, F., Nazari, R., & Niazy, P. ( 2022). Presenting the Pattern of Mentoring Behavior of Iranian Sports Managers: As a strategic behavior. . Strategic Sociological Studies in Sport, 2(1), 1-16.
Sadeghi, H. R., Nazari, R., & Rahimi seroshbaderani, G. (2022). The Role of tendency toward spirituality and moral ideology among Athletes. Strategic Sociological Studies in Sport, 2(1), 34-42.
Sgroi, F. (2020). Forest resources and sustainable tourism, a combination for the resilience of the landscape and development of mountain areas. Science of the Total environment, 736, 139539.
Sinclair, D., & Jayawardena, C. (2003). The development of sustainable tourism in the Guianas. International Journal of Contemporary Hospitality Management.
Tiago, F., Gil, A., Stemberger, S., & Borges-Tiago, T. (2021). Digital sustainability communication in tourism. Journal of Innovation & Knowledge, 6(1), 27-34.
Yates, B. (2006). Sport Tourism Planning Template. Canadian Sport Tourism Alliance and the Ontario Ministry of Tourism and Recreation, 4-39.
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Almodaresi, S., & Alaei, M. Leveling the tourism resources of Mehriz city with a sustainable development approach.(2014). Paper presented at the The 1th National Conference on Geography, tourism, natural resources and sustainable development. Iran Tourism Association. Tehran.(Persian).
Asadi H, P. A., Iftikhari A, Fallahi A. (2014). Study of the objective dimensions of security in sports tourism in Iran and the performance of sports organizations in providing and developing it. Sports Management Journal, 7(1), 1-15.
Brett, P. (2009). Sociological theories in the 20th century
Dávid, L., Lontai-Szilágyi, Z., & Baros, Z. (2010). The impact of tourism and sports activities Anthropogenic Geomorphology (pp. 233-254): Springer.
Deshti, M. F. A., J. Fatah Zadeh, M. (2022). Investigating the sustainable development of sports tourism in Gilan province using the Prescott Allen method (case study: Talash-Foman-Lahijan-Shaft cities). Applied research in sports management,, 1(41), 61-73.
Farahani A, E. N., Zarei M, Khaleghi Arai H. (2013). The role of destinations in the development of the sports tourism industry in a five-year period in the Emirate of Abu Dhabi. Sports Management Journal 6(2), 215-230.
Funk, D. C., & Bruun, T. J. (2007). The role of socio-psychological and culture-education motives in marketing international sport tourism: A cross-cultural perspective. Tourism management, 28(3), 806-819.
Gohar Rostami, H. R. K., H. Amiri, M. Honray, H. (2011). Typology of stakeholders and their strategic management in the sports system of the country. Sports management studies, 5(19), 959-971.
Gupta, S., & Ogden, D. T. (2009). To buy or not to buy? A social dilemma perspective on green buying. Journal of consumer marketing.
Hamidi M, R. M., Amirnejad S, Shafizadeh S, Fazli A. (2010). Explaining the sports tourism strategy of the country (Iran). Research Journal of Sports Management and Movement Behavior, 6(12), 51-68.
Higham, J., & Hinch, T. (2002). Tourism, sport and seasons: the challenges and potential of overcoming seasonality in the sport and tourism sectors. Tourism management, 23(2), 175-185.
Hinch, T. D., Higham, J. E., & Moyle, B. D. (2016). Sport tourism and sustainable destinations: foundations and pathways (Vol. 20, pp. 163-173): Taylor & Francis.
Kennelly, M., & Toohey, K. (2014). Strategic alliances in sport tourism: National sport organisations and sport tour operators. Sport management review, 17(4), 407-418.
Kim, W., Jun, H. M., Walker, M., & Drane, D. (2015). Evaluating the perceived social impacts of hosting large-scale sport tourism events: Scale development and validation. Tourism management, 48, 21-32.
Ko, T. G. (2005). Development of a tourism sustainability assessment procedure: a conceptual approach. Tourism management, 26(3), 431-445.
Li, S., Blake, A., & Cooper, C. (2011). Modelling the economic impact of international tourism on the Chinese economy: A CGE analysis of the Beijing 2008 Olympics. Tourism Economics, 17(2), 279-303.
Liu, A., & Wall, G. (2006). Planning tourism employment: a developing country perspective. Tourism management, 27(1), 159-170.
Liu, J., An, K., & Jang, S. S. (2020). A model of tourists’ civilized behaviors: Toward sustainable coastal tourism in China. Journal of Destination Marketing & Management, 16, 100437.
Moore, J. D. (2011). Life and thought of great anthropologists, translated by Hashim Aghabigpour and Jafar Ahmadi (Vol. 1). Tehran: Sociology Publications.
Mousavi Gilani S.R., S. S. N. (2011). Segmentation of Iran's sports tourism market for foreign tourists and presentation of target market model. Sports Management Journal, 1(12), 37-59.
Nazari, R. Y., L; Sohrabi, Z;. (2015). Strategic document of land preparation of sports department of Isfahan province. Sports Management Journal 5(8), 683-698.
Nazari, R. Y. H. T., S. (2018). Analyzing the strategic environmental trend of Isfahan sports tourism based on the STEEPV model. Sports management and movement behavior, 15(30), 433-477.
OBrien, D., & Chalip, L . (2008). Sport events and strategic leveraging: Pushing towards the triple bottom line. Tourism management: Analysi ,behavior and strategy, 1(1), 318–338.
Rafeei Dehkordi, F., Nazari, R., & Niazy, P. ( 2022). Presenting the Pattern of Mentoring Behavior of Iranian Sports Managers: As a strategic behavior. . Strategic Sociological Studies in Sport, 2(1), 1-16.
Sadeghi, H. R., Nazari, R., & Rahimi seroshbaderani, G. (2022). The Role of tendency toward spirituality and moral ideology among Athletes. Strategic Sociological Studies in Sport, 2(1), 34-42.
Sgroi, F. (2020). Forest resources and sustainable tourism, a combination for the resilience of the landscape and development of mountain areas. Science of the Total environment, 736, 139539.
Sinclair, D., & Jayawardena, C. (2003). The development of sustainable tourism in the Guianas. International Journal of Contemporary Hospitality Management.
Tiago, F., Gil, A., Stemberger, S., & Borges-Tiago, T. (2021). Digital sustainability communication in tourism. Journal of Innovation & Knowledge, 6(1), 27-34.
Yates, B. (2006). Sport Tourism Planning Template. Canadian Sport Tourism Alliance and the Ontario Ministry of Tourism and Recreation, 4-39.