Today, in all societies, the excessive consumption of energy and the concerns caused by its lack, especially for the future generations, are very important. In times of crisis, social capital can be used as one of the important components to solve problems and improve existing processes. One of the most important of these problems is the inappropriate way and lack of attention to optimal energy consumption in different dimensions. One of the prerequisites for correct and optimal consumption of energy is huge social capital. Unfortunately, some statistics show inappropriate patterns of consumption of goods and energy in our country. The per capita consumption rate of Iranians is outside the standards of global and logical standards. Iranian people are consumer oriented in all areas of consumption, including food and energy, more than people in other parts of the world. The study of consumerism in new societies is of special importance because consumerism is not only a problem for consumers, but producers and distributors of goods and services need to understand its characteristics. For this purpose, in social sciences, sociologists, economists and contemporary policy makers analyze it comprehensively, and every expert pays attention to it from a specific angle. Modern consumerism is a social damage in an indiscriminate way that requires scientific knowledge and then basic treatment, or in other words, planning. In this article, first, the characteristics and definitions of social capital have been examined from the point of view of different experts, and its role in the optimization of energy consumption policies has been examined, and at the end, planning for the modification of consumption patterns has been discussed with an emphasis on strengthening social capital. پرونده مقاله