SEO or search engine optimization is comprised of 3 main activities: On-Page SEO, Off-Page SEO, and Technical SEO. A person who is proficient in all these areas and can build a website implementing all these techniques Is known as an SEO specialist. Although some incorporate other activities like data analysis into the mainstream SEO workflow and they are known as SEO masters and they work on a higher level of SEO. In this article, we discuss the On-Page, Off-page, and Technical aspects of SEO. Keep in mind, by reading this article you won’t become an SEO specialist. The main goal of the article is to give you a general view of the SEO workflow and what an SEO specialist does. پرونده مقاله