One of the areas in which businesses use artificial intelligence techniques is the analysis and prediction of customer behavior. It is important for a business to predict the future behavior of its customers. In this paper, a customer behavior model using wild horse optimization algorithm is proposed. In the first step, K-Means algorithm is used to classify based on the features extracted from the time series, and then in the second step, wild horse optimization algorithm is used to estimate customer behavior. Three dataset including, the grocery store dataset, the household appliances dataset, and the supermarket dataset are used in the simulation. The best clusters count for the grocery store dataset, the household appliances dataset, and the supermarket dataset are obtained 5, 4, and 4, respectively. The simulation results indicate that this proposed method is obtained the lowest prediction error in three simulated datasets and is superior to other counterparts. پرونده مقاله

In this paper, an improved decision tree classification method based on wild horse optimization algorithm is proposed and then the application in customer behavior analysis is evaluated. Customer behavior is modeled in the form of time series. The proposed method includes two general steps. First, the customers are classified into clusters based on the features extracted from the time series, and then the customers’ behavior is estimated based on an efficient predictive algorithm in the second step. In this paper, an improved decision tree classification based on wild horse optimization algorithm is used to predict customer behavior. The proposed method is implemented in the MATLAB software environment and its efficiency is evaluated in the Symmetric Mean Absolute Percentage Error (SMAPE) index. The experimental results show that variance, spikiness, lumpiness and entropy have a high impact intensity among the extracted features. The overall evaluation indicate that this proposed method obtains the lowest prediction error in compared to other evaluated methods. پرونده مقاله