گردشگری مذهبی و انگیزه‌های حضور در همایش‌های رهبری مذهبی ( رویکرد توسعه رهبری معنوی )

محورهای موضوعی : مربوط به گردشگری

مصطفی حیدری هرتمه ¹

1 - استادیار، گروه اقتصاد و مدیریت، واحد نراق، دانشگاه آزاد اسلامی، نراق، ایران

تاریخ دریافت : 1400/10/07 تاریخ پذیرش : 1400/11/01 تاریخ انتشار : 1400/12/01

کلید واژه: بخش بندی بازار, رهبری معنوی, همایش رهبری مذهبی, صلاحیت‌های محوری, رویداد مذهبی,

چکیده مقاله :

همایش‌های مذهبی شکل نوینی از رویدادهای معنوی برای رهبران با نقش‌های نهادی / وزارتی می‌باشند. علیرغم تحقیقات زیاد، مشخص نیست که چه چیزی فی‌النفسه به این رهبران انگیزه می‌دهد تا در یک همایش مذهبی حضور داشته باشند. بنابراین هدف تحقیق مفهوم سازی گردشگری مذهبی و توسعه رهبری معنوی با رویکرد همایش‌های رهبری مذهبی در نظر گرفته شد. نمونه‌گیری به صورت هدفمند غیر احتمالی و برای چهار رویداد مذهبی از کل همایش‌های مذهبی در روز تعطیل در سال 1398 بر گزار شده تعیین گردید. چارچوب مفهومی شامل نظریه رهبری معنوی( فرای 2003 )، صلاحیت‌های محوری رهبری مذهبی(مالفورس و مانچینی 2004) و متغیرهای بخش بندی ویژگی‌ها (کاسینسکی و راندل – تیله 2011) جهت تعیین انگیزه‌های ذاتی برای حضور در یک همایش مذهبی در5 بخش: تشویق معنوی، شنیدن از سخنران کلیدی، تجهیز شدن بهتر به نقش سازمانی، گوش دادن به سایر سخنرانان و انگیزه دادن به من برای دخیل شدن در رهبری طراحی گردید. نتایج نشان داد: با اینکه صلاحیت‌های محوری دانش (دانستن)، مهارت‌های اجرایی، احساسات و شخصیت به صورت دوطرفه جامع و فراگیر ظاهر می‌شوند، دو انگیزه کلیدی تشویق معنوی (مهارت‌ها) و تجهیز بهتر به نقش سازمانی فعلی (شخصیت) نمایانگر محرک‌های کلیدی حضور در همایش هستند که موضوع رویداد را منعکس می‌کنند. موسیقی به معنی نیایش و مناجات، برای تشویق و باورهای یک گردشگر مفید می‌باشد؛ اما یک محرک اصلی برای حضور در همایش نیست.

چکیده انگلیسی:

Religious conferences are a new form of spiritual event for leaders with institutional/ministerial roles. Despite considerable research in this area, it is largely unclear what exactly motivates these leaders to attend a religious conference. Therefore, the real goal of conceptualizing religious tourism and developing spiritual leadership was considered with the approach of religious leadership conferences. Sampling was determined as a non-probability purpose for four religious events from all religious conferences held on holidays in 1398. The conceptual framework includes the theory of spiritual leadership (over 2003), the core competencies of religious leadership (Malphurs and Mancini (2004), and the characteristics of segmentation variables (Tkaczynski and Rundle-Thiele 2011) for determining the intrinsic motivation, attending a religious conference in five designed spiritual encouragement, listening to an influential lecturer, better equipment in an organizational role, listening to other speakers, and motivating one to be involved in leadership. The results showed that although the core competencies of knowledge, executive skills, emotions, and personality appear in a comprehensive and all-encompassing way, the two important motivations seemed to be spiritual encouragement (skills) and better equipped with the current organizational role (personality) representing the key motivators for attendance. Some conferences reflect the theme of the event. Music which is here meant saying prayers and supplications is useful for encouraging a tourist's beliefs but is not a major motivator for attending a conference.

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