شناسایی چالش های پیش روی صنعت برق الکترونیک و ارائه مدلی برای ارتقای سطح فروش محصولات با استفاده از روش مدل سازی معادلات ساختاری(مطالعه موردی: صنعت برق الکترونیک استان آذربایجان شرقی)
محورهای موضوعی : مدیریت بازرگانی
میر سعید یظهری
1
(دانشجوی کارشناسی ارشد، گروه مهندسی برق،واحد تبریز،دانشگاه آزاد اسلامی،تبریز،ایران)
حسن رسولی سقای
2
(دانشیار گروه مهندسی برق، واحد تبریز،دانشگاه آزاد اسلامی،تبریز،ایران)
مرتضی محمودزاده
3
(استادیار گروه مدیریت صنعتی، واحد تبریز،دانشگاه آزاد اسلامی،تبریز،ایران)
کلید واژه: تحلیل عاملی اکتشافی, مدل سازی معادلات ساختاری, چالش‌های صنعت الکترونیک,
چکیده مقاله :
هدف از انجام این تحقیق شناسایی چالش های پیش روی صنعت برق الکترونیک استان آذربایجان شرقی و ارائه مدلی برای ارتقای سطح فروش این محصولات می باشد. پژوهش حاضر از بعد هدف کاربردی و از لحاظ ماهیت پژوهشی، توصیفی می باشد. جهت جمع‌آوری داده از پرسش نامه محقق ساخته استفاده گردید که روایی سؤالات پرسش نامه توسط متخصصان حوزه مربوط و به خصوص استاد راهنما مورد تأیید قرار گرفت. برای این منظور ابتدا از روش تحلیل عاملی اکتشافی برای شناسایی عوامل اثرگذار بر کارآمدی صنعت الکترونیک استفاده شد، که 18 گروه عامل در این راستا شناسایی و در قالب 4 گروه کلی؛ تقویت درونی (مانند طراحی محصول جدید، بازار، فروش) و عوامل کلان فضای کسب و کار (مانند فنی، اجتماعی، اقتصادی، زیست محیطی) و تقویت زیرساخت های درونی (مانند آزمایشگاه، طراحی تراشه، تکنولوژی روز) و عوامل محیط صنعت (مانند مصرف کنندگان، مشتریان، رقبا) مورد دسته بندی قرار گرفتند. سپس با استفاده از روش مدل سازی معادلات ساختاری اثر مداخله گر عوامل بازاریابی، رقابتی و تحقیقاتی و همچنین اثر تعدیل گر عوامل خرید حرفه ای و امکان طراحی تراشه مورد آزمون قرار گرفت.
The purpose of the present applied and descriptive study was to identify challenges in electric power industry in East Azarbaijan province and to design a model for promoting the level of product sales. A researcher-made questionnaire was employed to collect the research data. The content validity of the questionnaire was verified by the specialists in the field and especially the supervisor. The design of the questionnaire initiated with exploratory factor analysis to identify factors influencing efficiency in Electronics Industry. The analyses specified 18 intercorrelated variables that were classified under four general groups including Internal reinforcement like innovative product design, market and sale, macro business environment like technical, social, economic and environmental factors, strengthening internal infrastructures like laboratories, chip design and modern technology and factors related to the industrial context like consumers, customers and competitors. Further, the intervening effect of marketing, competitive and research factors as well as the moderating effect of professional shopping and chip design probability were examined.
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Naeimi, M., & Omidvar, B.(2012). How Do Calculate the Effect of Electricity in Water Network Equipment. Journal of Critical Management, 1(2), 17-33, (In Persian).
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Saksena, A.(2009). High-Tech Industry: The Road to Profitability through Global Integration and Collaboration. Cisco Internet Business Solutions Group.
Schumacher, R., & Lumex, R.J.(2009). Introduction to Structural Equation Modeling. Translated by: V., Ghasemi. Tehran: Publications of Sociologists, (In Persian).
Taghizadeh, H.(2016). Model of Empowerment Activities to Improve Employee Productivity in Small and Medium Sources. Productivity Magazine, 10(39), 171-190, (In Persian).
Tomislav, C., Hrvoje, P., & Pavić, I.(2018). Profit Margin of Electric Vehicle Battery Aggregator. IEEE International Energy Conference.
United Nations News Service.(2012). As E-Waste Mountains Soar, UN Urges Smart Technologies to Protect Health.
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Amiri, M., & HadiNejad, F.(2015). Evaluation and Analysis of Productivity Indices in Productive Resources Using Primate Techniques. Journal of Productivity Management, 35, 7-38, (In Persian).
Bahrami, M., & Ghanbari, A.(2006). Microelectromechanical Systems Technology: Current Structures and Future. Future Research Conference; Technology and Development Perspective, (In Persian).
Bastenegar, M.(2006). Development of Human Capital in the Electronics Industry. Tehran: Persian Strategy Publishing, (In Persian).
Charit, T.(2007). Electrical and Electronic Equipment-Environmental Impact of Trade Liberalization.Thailand:Centre for Ecological Economics.
Erik, B. A.(1966). Tower in Babel. Oxford University Press.
Farsijani, H., & Arefnejad, M.(2011). Ranking of Factors Affecting the Implementation of Electronic Human Resource Management to Achieve World Class. The Perspective of Public Administration, (In Persian).
Fong, R.(2014). Industrial Marketing: How to Market to Large Corporate Clients Online. BlissDrive.
Fornell, C., & Larcker, D.(1981).The Liability of Newness: Age Dependence in Organizational Death Rates.
Grosse, R.(1996). International Technology Transfer in Services. Journal of International Business Studies. 27, 781-800.
Iran Zadeh, S., & Sadeghi, A.(2008). Determining the Relationship between Strategic Thinking Skills and Multiple Intelligences Based on Howard Gardner's Multiple Intelligence Theory. Journal of Management Science, 4, 85-116, (In Persian).
Kalantari, K.(2009). Structural Equation Modeling in Socio-Economic Research. Tehran: Farhang Saba Publication, (In Persian).
Mohsenin, S., & Esfidani, M.(2014). Structural Equations Based on Partial Least Squares Approach-with Smart PLS Software. Tehran: Mehraban Nashr Publiction, (In Persian).
Monica, T.(2014). Profitability Analysis (A Comparative Study of SAIL & TATA Steel). Iosr Journal of Economics and Finance, 2(1), 19-22.
Naeimi, M., & Omidvar, B.(2012). How Do Calculate the Effect of Electricity in Water Network Equipment. Journal of Critical Management, 1(2), 17-33, (In Persian).
Nunnally, J. C., & Bernstein, I. H.(1994). Psychometric Theory. New York: McGraw-Hill.
Sadeghi, E., Saadabadi, A., Mazarai, S., Nowruz, K., Mohseni Kiyasari, M., Pakzad, M., & Khoshsirat, S.(2016). Investigating the Role of Mediation Institutions in Innovation in the Electronics Industry. The International Conference and 9th National Conference on Technology Management, (In Persian).
Saksena, A.(2009). High-Tech Industry: The Road to Profitability through Global Integration and Collaboration. Cisco Internet Business Solutions Group.
Schumacher, R., & Lumex, R.J.(2009). Introduction to Structural Equation Modeling. Translated by: V., Ghasemi. Tehran: Publications of Sociologists, (In Persian).
Taghizadeh, H.(2016). Model of Empowerment Activities to Improve Employee Productivity in Small and Medium Sources. Productivity Magazine, 10(39), 171-190, (In Persian).
Tomislav, C., Hrvoje, P., & Pavić, I.(2018). Profit Margin of Electric Vehicle Battery Aggregator. IEEE International Energy Conference.
United Nations News Service.(2012). As E-Waste Mountains Soar, UN Urges Smart Technologies to Protect Health.
Vali Beygi, H.(2009). Promoting Policies for Exports of High-Tech Industries in Selected Countries. Commercial Quarterly, 37, (In Persian).
