Centralized Supply Chain Network Ddesign: Monopoly, Duopoly, and Ooligopoly Competitions under Uncertainty
محورهای موضوعی : Executive Managementkaveh Fahimi 1 , Seyed Mohammad Seyed Hosseini 2 , Ahmad Makui 3
1 - Department of Industrial Engineering, Iran University of Science & Technology, Tehran, Iran
2 - Department of Industrial Engineering, Iran University of Science & Technology, Tehran, Iran
3 - Department of Industrial Engineering, Iran University of Science & Technology, Tehran, Iran
کلید واژه: Nash Equilibrium, Bi-level programming, Competitive supply chain network design, Fuzzy multi-level mixed integer programming,
چکیده مقاله :
This paper presents a competitive supply chain network design problem in which one, two, or three supply chains are planning to enter the price-dependent markets simultaneously in uncertain environments and decide to set the prices and shape their networks. The chains produce competitive products either identical or highly substitutable. Fuzzy multi-level mixed integer programming is used to model the competition modes, and then the models are converted into an integrated bi-level one to be solved, in which the inner part sets the prices in dynamic competition and the outer part shapes the network cooperatively.Finally, a real-world problem is investigatedto illustrate how the bi-level model works and discuss how price, market share, total income, and supply chain network behave with respect to key marketing activities such as advertising, promotions, and brand loyalty.
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