رویکردی نوین در انتخاب مدل کسب و کار اشتراکی

محورهای موضوعی : سایر

محسن احمدوند ¹ (دانشجوی دکتری مدیریت صنعتی، پردیس البرز، دانشگاه تهران، تهران، ایران.)
عزت اله اصغری زاده ² (دانشیار دانشکده مدیریت دانشگاه تهران، تهران، ایران.)

تاریخ دریافت : 1401/10/05 تاریخ پذیرش : 1402/07/05 تاریخ انتشار : 1402/06/01

کلید واژه: مدل کسب و کار, انتخاب, تصمیم‌گیری چندشاخصه, اقتصاد اشتراکی,

چکیده مقاله :

زمینه: انتخاب مدل کسب و کار یکی از حیاتی‌ترین تصمیم‌های مدیران برای دستیابی به موفقیت در صحنه رقابت است. امروزه با گسترش فناوری‌های اطلاعات و ارتباطات، جهان دچار یک تحول فناورانه با عنوان اقتصاد اشتراکی شده است که طی آن مصرف‌کنندگان عادی به فروشندگان خدمات تبدیل می‌شوند.هدف: هدف پژوهش حاضر ارائه یک رویکرد نوین و کاربردی برای انتخاب مدل کسب و کار اشتراکی با استفاده از روش‌های تصمیم‌گیری چندشاخصه می‌باشد.روش: این پژوهش از نظر هدف کاربردی و از نظر روش پژوهش آمیخته است.نتیجه‌‌گیری: نتایج نشان‌دهنده روشی مبتنی بر رویکرد امتیازی در تصمیم‌گیری چندشاخصه و به طور خصوص روش آراس برای انتخاب مدل کسب و کار اشتراکی می‌باشد. در پایان این روش در یک کسب و کار نوپای اشتراکی مورد استفاده قرار گرفته شده است. این روش مدیران و صاحبان کسب و کار را در انتخاب مدل کسب و کار اشتراکی پیش از اجرا یاری می‌نماید.

چکیده انگلیسی:

Selecting a business model is one of the most critical decisions for managers to achieve success in the competition scene. Todays with the development of information and communication technologies, the world is a technological evolution called the sharing economy, which in their consumption becomes service sellers. The purpose of this research is to provide a practical method for selecting a sharing business model using multi-attribute decision-making methods. This research is applied in terms of purpose and mixed in terms of research method. The results indicate a method for obtaining points in multi-attribute decision-making and specifically the ARAS method for selecting a sharing business model. In the end, this method has been used in a startup business. This method helps managers and business owners in selecting a sharing business model before implementation.

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