تأثیر مسئولیت اجتماعی بر رضایتمندی و وفاداری فراگیران به منظور ارایه مدل (مورد مطالعه مدارس سما دانشگاه آزاد اسلامی)
محورهای موضوعی : آموزش و پرورشعباس باقری 1 , پرستو گودرزی 2 , معصومه ربی بی 3
1 - دانشگاه آزاد اسلامی، واحد بروجرد، بروجرد، ایران
2 - دکتری مدیریت آموزشی، گروه علوم تربیتی، واحد خرم آباد، دانشگاه آزاد اسلامی، خرم آباد، ایران.
3 - دانشجوی دکتری مدیریت راهبردی در سازمان های ورزشی، گروه تربیت بدنی، واحد خوراسگان، دانشگاه آزاد اسلامی، خوراسگان، ایران.
کلید واژه: مسئولیت اجتماعی, وفاداری فراگیران, رضایتمندی, مدارس سما,
چکیده مقاله :
پژوهش حاضر با هدف تحلیل تأثیر مسئولیت اجتماعی بر رضایتمندی و وفاداری فراگیران مدارس غیر دولتی سما، وابسته به دانشگاه آزاد اسلامی انجام گردید. هدف کاربردی و روش پژوهش علّی-مقایسه‌ای بود که به صورت میدانی انجام شد. جامعه آماری را والدین دانش آموزان مدارس سما کل کشور تشکیل دادند که در زمان انجام این پژوهش بر اساس جدول مورگان و نرخ بازگشت پرسشنامه ها 256 نفر به طور تصادفی به عنوان حجم نمونه انتخاب گردید. ابزار گردآوری داده‌های پژوهش پرسشنامه بود که برای مسئولیت اجتماعی از پرسشنامه کارول(1991)، رضایتمندی فان(1998) و پرسشنامه وفاداری کیم(2006) استفاده شد که البته با توجه به اپیدمی بیماری کرونا پرسشنامه ها به‌صورت مجازی در اختیار نمونه های آماری قرار گرفت. پایایی پرسشنامه ها با استفاده از آزمون آلفای کرونباخ به ترتیب 89/0، 87/0 و 91/0 محاسبه شد. از آزمون های توصیفی و استنباطی کلموگراف اسمیرنوف استفاده گردید و با استفاده از روش حداقل مربعات جزیی، برازش مُدل معادلات ساختاری مورد تحلیل قرار گرفت. نتایج نشان داد که در مدارس غیر دولتی سما، چهار نوع مسئولیت شامل: اقتصادی، اجتماعی، بشردوستانه و قانونی مطرح است که اجرای آنها تأثیر مستقیمی بر رضایتمندی و وفاداری والدین و دانش آموزان دارد. در واقع مدیران مدارس سما با اهمیت دادن به مسئولیت اجتماعی سازمان خود و ارائه خدمات پایدار و مسئولانه به والدین و دانش آموزان و رعایت منشورهای اخلاقی و استفاده از دبیران مجرب و امکانات و تجهیزات به روز، می توانند رضایتمندی آنها را تأمین نموده و سبب افزایش وفاداری والدین به مدارس گردند.
The aim of this study was to analyze the effect of social responsibility on learners satisfaction and loyalty of Sama non-governmental schools affiliated to Islamic Azad University. The purpose of the research was applied and its method was causal-comparative, conducted as a field study. The statistical population consisted of parents of students at Sama schools all over the country. At the time of this research, based on Morgan table and return rate of questionnaires, 256 people were randomly selected as the sample size. The research data collection tool was questionnaire and Carol (1991) social responsibility, Fan (1998) satisfaction and Kim (2006) loyalty questionnaires were used. However, due to Corona pandemic, the questionnaires were distributed online. The reliability of the questionnaires was calculated and confirmed using Cronbach's alpha test of 0.89, 0.87 and 0.91, respectively. Descriptive tests, Kolmograph Smirnov were used and structural equation model fitting was tested using partial least squares method. The results showed that in Sama non-governmental schools, there are four types of responsibilities including: economic, social, humanitarian and legal, the implementation of which has a direct impact on the satisfaction and loyalty of parents and students. In fact, by emphasizing the social responsibility of their organization and providing sustainable and responsible services to parents and students and observing ethical charters, and employing experienced teachers and up-to-date facilities and equipment, the principals of Sama schools can provide parents and students satisfaction and increase parental loyalty to the schools.
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