Virtual reality (VR) alongside Social Media Marketing Activities (SMMAs) as a solution for Management Information Systems (MIS)
محورهای موضوعی : Business Strategy
Yazdan Shirmohammadi
1
(
Associate Professor, Department of Business Management, Payame Noor University (PNU), Tehran, Iran,
)
Parisa abiyaran
2
(
Master of Executive Management of Payame Noor University (PNU)
)
Mike Peters
3
(
Professor, University of Innsbruck, Department of Strategic Management, Marketing and Tourism
)
کلید واژه: Social Media Marketing Activities (SMMAs), Tourism, Virtual Reality (VR), Management Information System (MIS),
چکیده مقاله :
The impact of social media and cyberspace in promoting tourism destinations, especially when businesses are heavily affected by management Information system (MIS), is undeniable. The primary purpose of this study is to investigate the effect of Virtual reality (VR) alongside Social Media Marketing Activities (SMMAs) through the state flow, subjective well-being, and continued use in future visits. Data were collected from a total number of 384 visitors through a non-probability convenience sampling method. In this study, the use of SMMAs in the context of MIS has been investigated. The results showed that VR and MIS are essential digital marketing instruments. Also, VR under the action of MIS play an essential role in revisiting tourist destinations.
Abdelraheem, A., Hussaien, A., Mohammed, M., & Elbokhari, Y. (2021). The effect of information technology on the quality of accounting information. Accounting, 7(1), 191-196. DOI:10.5267/j.ac.2020.9.017
Allam, H., Bliemel, M., Spiteri, L., Blustein, J., & Ali-Hassan, H. (2019). Applying a multi-dimensional hedonic concept of intrinsic motivation on social tagging tools: A theoretical model and empirical validation. International journal of information management, 45, 211-222. DOI: 10.1016/j.ijinfomgt.2018.11.005
Anwer, A., Farooq, M., Minhas, S., & Butt, H. R. (2021). The Impact of Emotional Advertising on Consumer Buying Behavior for Apparel Products in Gujranwala. REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS, 11(4), 5873-5888. DOI:10.47059/revistageintec.v11i4.2642
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing science, 48(1), 79-95. https://doi.org/10.1007/s11747-019-00695-1
ASLAN, İ., & ÇINAR, O. (2018). THE IMPACT OF MANAGEMENT INFORMATION SYSTEMS’EFFECTIVENESS ON INNOVATION. İŞLETME FONKSİYONLARINDA BAZI TEMEL UYGULAMALAR VE, 99.
Assaker, G. (2020). Age and gender differences in online travel reviews and user-generated-content (UGC) adoption: extending the technology acceptance model (TAM) with credibility theory. Journal of Hospitality Marketing & Management, 29(4), 428-449. https://doi.org/10.1080/19368623.2019.1653807
Baskerville, R. L., & Myers, M. D. (2002). Information systems as a reference discipline. Mis Quarterly, 1-14. https://doi.org/10.2307/30036517
Beck, J., Rainoldi, M., & Egger, R. (2019). Virtual reality in tourism: a state-of-the-art review. Tourism Review, 74(3), 586-612. https://doi.org/10.1108/TR-03-2017-0049
Becta. (2005). School Management Information Systems and Value for Money. Coventry: Becta. [Online] Available: http://www.egovmonitor.com/reports/rep12009.pdf. Accessed on 23rd February2011.
Berhanu, K., & Raj, S. (2020). The trustworthiness of travel and tourism information sources of social media: perspectives of international tourists visiting Ethiopia. Heliyon, 6(3), e03439. https://doi.org/10.1016/j.heliyon.2020.e03439
Bogicevic, V., Seo, S., Kandampully, J. A., Liu, S. Q., & Rudd, N. A. (2019). Virtual reality presence as a preamble of tourism experience: The role of mental imagery. Tourism Management, 74, 55-64. https://doi.org/10.1016/j.tourman.2019.02.009
Calisir, F., Atahan, L., & Saracoglu, M. (2013, October). Factors affecting social network sites usage on smartphones of students in Turkey. In Proceedings of the world congress on engineering and computer science (Vol. 2, No. 1, pp. 23-25).
Campos, J. L., Nusseck, H. G., Wallraven, C., Mohler, B. J., & Bülthoff, H. H. (2007, November). Visualization and (mis) perceptions in virtual reality. In 10. Workshop Sichtsysteme: Visualisierung in der Simulationstechnik (pp. 10-14). Shaker. https://hdl.handle.net/11858/00-001M-0000-0013-CB1F-9
Chen, C. C., & Yoon, S. (2019). Tourism as a pathway to the good life: Comparing the top–down and bottom–up effects. Journal of Travel Research, 58(5), 866-876. https://doi.org/10.1177/004728751877528
Chen, C. F., & Tsai, D. (2007). How destination image and evaluative factors affect behavioral intentions?. Tourism management, 28(4), 1115-1122. https://doi.org/10.1016/j.tourman.2006.07.007
Chen, S. C., & Lin, C. P. (2019). Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction. Technological Forecasting and Social Change, 140, 22-32. https://doi.org/10.1016/j.techfore.2018.11.025
Csikszentmihalyi, M. (1990). Flow: The Psychology of Optimal Experience: Steps toward Enhancing the Quality of Life. New York: Harper Collins Publishers.
Ding, Y., & Keh, H. T. (2016). A re-examination of service standardization versus customization from the consumer’s perspective. Journal of Services Marketing. 30 (1), 16-28. DOI:10.1108/JSM-02-2015-0088
Disztinger, P., Schlögl, S., & Groth, A. (2017). Technology acceptance of virtual reality for travel planning. In Information and Communication Technologies in Tourism 2017: Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 (pp. 255-268). Springer International Publishing. DOI:10.1007/978-3-319-51168-9_19
Doty, D. H., Wooldridge, B. R., Astakhova, M., Fagan, M. H., Marinina, M. G., Caldas, M. P., & Tunçalp, D. (2020). Passion as an excuse to procrastinate: A cross-cultural examination of the relationships between Obsessive Internet passion and procrastination. Computers in Human Behavior, 102, 103-111. https://doi.org/10.1016/j.chb.2019.08.014
El Beheiry, M., Doutreligne, S., Caporal, C., Ostertag, C., Dahan, M., & Masson, J. B. (2019). Virtual reality: beyond visualization. Journal of molecular biology, 431(7), 1315-1321. https://doi.org/10.1016/j.jmb.2019.01.033
Falahatgar, S., Chamanzamin, M. R., & Taleghani, M. (2021). The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers). Journal of System Management, 7(4), 229-252. 10.30495/jsm.2021.1943132.1550
Fan, D. X., Buhalis, D., & Lin, B. (2019). Tourists' online and face-to-face social contact and destination immersion. e-Review of Tourism Research, 16(2-3), 224-233. ISSN: 1941-5842
Filip, F. G. (2007). Management information systems: managing the digital firm-authors: keneth c. Laudon and jane p. Laudon (book review). International Journal of Computers Communications & Control, 2(1), 103-105. DOI:10.15837/ijccc.2007.1.2342
French, A. M., Luo, X. R., & Bose, R. (2017). Toward a holistic understanding of continued use of social networking tourism: A mixed-methods approach. Information & Management, 54(6), 802-813. DOI:10.1016/j.im.2016.10.006
Gao, L., Bai, X., & Park, A. (2017). Understanding sustained participation in virtual travel communities from the perspectives of is success model and flow theory. Journal of Hospitality & Tourism Research, 41(4), 475-509. https://doi.org/10.1177/1096348014563397
García-Jurado, A., Castro-González, P., Torres-Jiménez, M., & Leal-Rodríguez, A. L. (2018). Evaluating the role of gamification and flow in e-consumers: millennials versus generation X. Kybernetes, 48(6), 1278-1300. DOI:10.1108/K-07-2018-0350
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841. https://doi.org/10.1016/j.jbusres.2016.04.181
Guttentag, D. A. (2010). Virtual reality: Applications and implications for tourism. Tourism management, 31(5), 637-651. DOI:10.1016/j.tourman.2009.07.003
Hall, C. M. (2014). Tourism and social marketing. Routledge. Doi: https://doi.org/10.4324/9780203854259
Hamad, A., & Jia, B. (2022). How Virtual Reality Technology Has Changed Our Lives: An Overview of the Current and Potential Applications and Limitations. International Journal of Environmental Research and Public Health, 19(18), 11278. doi: 10.3390/ijerph191811278
Handzic, M. (2001). Does more information lead to better informing. Proceedings of Informing Science 2001, 251-256.
Herrando, C., Jimenez-Martinez, J., & Martin de Hoyos, M. J. (2018). Surfing or flowing? How to retain e-customers on the internet. Spanish journal of marketing-esic, 22(1), 2-21. DOI:10.1108/SJME-03-2018-006
Herz, M., & Rauschnabel, P. A. (2019). Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology. Technological Forecasting and Social Change, 138, 228-242. DOI: 10.1016/j.techfore.2018.09.008
Hoodi, P., & Hasangholi Pouryasouri, T. (2023). Customer Experience Management: Scientometric Analysis to Record the Past and Illustrate the Future. Journal of System Management, 9(3), 299-312.
Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees. Tourism management, 47, 68-76. https://doi.org/10.1016/j.tourman.2014.09.001
Ismagilova, E., Slade, E. L., Rana, N. P., & Dwivedi, Y. K. (2020). The effect of electronic word of mouth communications on intention to buy: A meta-analysis. Information Systems Frontiers, 22, 1203-1226. DOI: 10.1007/s10796-019-09924-y
Jeon, H. M., Yoo, S. R., & Kim, S. H. (2020). The relationships among experience, delight, and recollection for revisit intention in chocolate exposition. Sustainability, 12(20), 8644. https://doi.org/10.3390/su12208644
Karapetrovic, S., Willborn, W., 1998. Integration of quality and environmental management systems. The TQM Magazine, 10 (3), 204–213. DOI: https://doi.org/10.1108/09544789810214800
Karim, A. J. (2011). The significance of management information systems for enhancing strategic and tactical planning. JISTEM-Journal of Information Systems and Technology Management, 8, 459-470. DOI: 10.4301/S1807-17752011000200011
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Kim, M. J., & Hall, C. M. (2019). A hedonic motivation model in virtual reality tourism: Comparing visitors and non-visitors. International Journal of Information Management, 46, 236-249. https://doi.org/10.1016/j.ijinfomgt.2018.11.016
Kim, M. J., Lee, C. K., & Bonn, M. (2017). Obtaining a better understanding about travel-related purchase intentions among senior users of mobile social network sites. International Journal of Information Management, 37(5), 484-496. https://doi.org/10.1016/j.ijinfomgt.2017.04.006
Kim, M. J., Lee, C. K., & Preis, M. W. (2020). The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness. Telematics and Informatics, 49, 101349. https://doi.org/10.1016/j.tele.2020.101349
Kim, M. J., Lee, C. K., Chung, N., & Kim, W. G. (2014). Factors affecting online tourism group buying and the moderating role of loyalty. Journal of Travel Research, 53(3), 380-394. https://doi.org/10.1177/004728751349783
Kim, S. E., Lee, K. Y., Shin, S. I., & Yang, S. B. (2017). Effects of tourism information quality in social media on destination image formation: The case of Sina Weibo. Information & management, 54(6), 687-702. https://doi.org/10.1016/j.im.2017.02.009
Kiradoo, G. (2020). A Study on Management Information Systems Role and Adoption in Managerial Decision Making. nternational Journal of Management (IJM), 11 (3), 114–121. SSRN: https://ssrn.com/abstract=3577432
Kiyomarsi, E., Saeednia, H. R., & Alipour Darvishi, Z. (2021). The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry. Journal of System Management, 7(4), 183-204. 10.30495/jsm.2021.1943472.1562
Kozak, M., Rita, P., & Bigné, E. (2018). New frontiers in tourism: destinations, resources, and managerial perspectives. European Journal of Management and Business Economics, 27(1), 2-5. https://doi.org/10.1108/EJMBE-03-2018-066
Lee, J., Kim, J., & Choi, J. Y. (2019). The adoption of virtual reality devices: The technology acceptance model integrating enjoyment, social interaction, and strength of the social ties. Telematics and Informatics, 39, 37-48. https://doi.org/10.1016/j.tele.2018.12.006
Leung, X. Y., Bai, B., & Stahura, K. A. (2015). The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter. Journal of Hospitality & Tourism Research, 39(2), 147-169. DOI: 10.1177/1096348012471381
Li, R. Y. M. (2017). 5D GIS virtual heritage. Procedia computer science, 111, 294-300. https://doi.org/10.1016/j.procs.2017.06.066
Loureiro, S. M. C., Guerreiro, J., & Ali, F. (2020). 20 years of research on virtual reality and augmented reality in tourism context: A text-mining approach. Tourism management, 77, 104028. DOI:10.1016/j.tourman.2019.104028
Majidian, H., Mahmoudzadeh Vashan, M., & Hakimpour, H. (2021). Influencer Behavior in Social Media Marketing: Developing and Validating a New Model. Journal of System Management, 7(4), 271-287. 10.30495/jsm.2021.1943152.1552
Mariani, M. M., Di Felice, M., & Mura, M. (2016). Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations. Tourism management, 54, 321-343. DOI: 10.1016/j.tourman.2015.12.008
Martin, K., & Todorov, I. (2010). How will digital platforms be harnessed in 2010, and how will they change the way people interact with brands?. Journal of Interactive Advertising, 10(2), 61-66. DOI:10.1080/15252019.2010.10722170
McGowan, B. S., Wasko, M., Vartabedian, B. S., Miller, R. S., Freiherr, D. D., & Abdolrasulnia, M. (2012). Understanding the factors that influence the adoption and meaningful use of social media by physicians to share medical information. Journal of medical Internet research, 14(5), e2138. DOI: 10.2196/jmir.2138
Meng, B., & Han, H. (2018). Working-holiday tourism attributes and satisfaction in forming word-of-mouth and revisit intentions: Impact of quantity and quality of intergroup contact. Journal of Destination Marketing & Management, 9, 347-357. 10.1016/j.jdmm.2018.03.009
Mohamed, S., & Naby, A. E. (2017). Toward Applying Virtual Reality Technique as a Promotional Tool in Tourism and Hospitality Services in Egypt. International Journal of Heritage, Tourism and Hospitality, 11(2), 79-97. DOI: 10.21608/ijhth.2017.30202
Moro, S., Rita, P., Ramos, P., & Esmerado, J. (2019). Analysing recent augmented and virtual reality developments in tourism. Journal of Hospitality and Tourism Technology, 10(4), 571-586. DOI:10.1108/JHTT-07-2018-0059
Morris, C., & brands like Hasbro, H. (2016). Virtual reality and the new sales experience. Available from: http://www.campaignlive.com/article/virtual-reality-new-sales-experience/1392253
Munar, A. M. (2012). Social media strategies and destination management. Scandinavian journal of hospitality and tourism, 12(2), 101-120. https://doi.org/10.1080/15022250.2012.679047
Nam, K. H., & Yeo, J. S. (2011). A Study on Consumers’ Acceptance Process of Mobile Advertising. Journal of Consumer Studies, 22(4), 1-28.
Park, N., Kee, K. F., & Valenzuela, S. (2009). Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. Cyberpsychology & behavior, 12(6), 729-733. DOI:10.1089/cpb.2009.0003
Pelet, J. É., Ettis, S., & Cowart, K. (2017). Optimal experience of flow enhanced by telepresence: Evidence from social media use. Information & Management, 54(1), 115-128. https://doi.org/10.1016/j.im.2016.05.001
Pizzi, G., Scarpi, D., Pichierri, M., & Vannucci, V. (2019). Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores. Computers in Human Behavior, 96, 1-12. https://doi.org/10.1016/j.chb.2019.02.008
Polančič, G., Heričko, M., & Rozman, I. (2010). An empirical examination of application frameworks success based on technology acceptance model. Journal of systems and software, 83(4), 574-584. DOI:10.1016/j.jss.2009.10.036
Prodinger, B., & Neuhofer, B. (2022). Multisensory VR experiences in destination management. In Information and Communication Technologies in Tourism 2022: Proceedings of the ENTER 2022 eTourism Conference, January 11–14, 2022 (pp. 162-173). Springer International Publishing.
Ryu, K., Han, H., & Jang, S. (2010). Relationships among hedonic and utilitarian values, satisfaction and behavioral intentions in the fast‐casual restaurant industry. International journal of contemporary hospitality management, 22(3), 416-432. DOI:10.1108/09596111011035981
Saayman, M., Li, G., Uysal, M., & Song, H. (2018). Tourist satisfaction and subjective well‐being: An index approach. International Journal of Tourism Research, 20(3), 388-399. https://doi.org/10.1002/jtr.2190
Sano, K. (2015). An empirical study the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service. In Proceedings International Marketing Trends Conference (Vol. 27, No. 3, pp. 21-32).
Schmenner, R.W.(1986). How can service businesses survive and prosper? Sloan Manag. Rev. 27 (3), 21–32. PubMed
Scott, N., Laws, E., & Boksberger, P. (2009). The marketing of hospitality and leisure experiences. Journal of Hospitality Marketing & Management, 18(2-3), 99-110. https://doi.org/10.1080/19368620802590126
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Sherman, W. R., & Craig, A. B. (2019), “Chapter 1 - Introduction to Virtual Reality. In W. R. Sherman & A. B. Craig (Eds.)”, Understanding Virtual Reality (Second Edition) (pp. 4-58). Boston: Morgan Kaufmann. https://doi.org/10.1080/02614367.2018.1466905
Shirmohammadi, Y., & Abyaran, P. (2020). Brand Image of Mystical Spiritual Tours and Tourists’ Satisfaction and Quality of Life. International journal of Tourism, Culture & Spirituality, 4(2), 165-195. doi: 10.22133/ijts.2019.188946.1036
Simon, A., Karapetrovic, S., & Casadesús, M. (2012). Difficulties and benefits of integrated management systems. Industrial Management & Data Systems, 112(5), 828-846. DOI:10.1108/02635571211232406
Singleton, P. A. (2019). Validating the Satisfaction with Travel Scale as a measure of hedonic subjective well-being for commuting in a US city. Transportation research part F: traffic psychology and behaviour, 60, 399-414. https://doi.org/10.1016/j.trf.2018.10.029
Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism management, 51, 142-155. DOI: 10.1016/j.tourman.2015.05.017
Suanpang, P. (2020). Factor analysis of using social media in tourism enterprises for competitiveness. International Journal of Innovation, Management and Technology, 11(1), 27-32. doi: 10.18178/ijimt.2020.11.1.871
Sun, Y., Liu, L., Peng, X., Dong, Y., & Barnes, S. J. (2014). Understanding Chinese users’ continuance intention toward online social networks: an integrative theoretical model. Electronic Markets, 24, 57-66. DOI:10.1007/s12525-013-0131-9
tom Dieck, D., tom Dieck, M. C., Jung, T., & Moorhouse, N. (2018). Tourists’ virtual reality adoption: an exploratory study from Lake District National Park. Leisure Studies, 37(4), 371-383. DOI:10.1080/02614367.2018.1466905
Tussyadiah, I. P., Wang, D., Jung, T. H., & Tom Dieck, M. C. (2018). Virtual reality, presence, and attitude change: Empirical evidence from tourism. Tourism management, 66, 140-154. DOI:10.1016/j.tourman.2017.12.003
Vathanophas, V., Krittayaphongphun, N., & Klomsiri, C. (2008). Technology acceptance toward e‐government initiative in Royal Thai Navy. Transforming Government: People, Process and Policy, 2(4), 256-282. https://doi.org/10.1108/17506160810917954
Vishwakarma, P., Mukherjee, S., & Datta, B. (2020). Travelers’ intention to adopt virtual reality: A consumer value perspective. Journal of Destination Marketing & Management, 17, 100456. DOI:10.1016/j.jdmm.2020.100456
Voronkova, L. P. (2018, December). Virtual tourism: on the way to the digital economy. In IOP Conference Series: Materials Science and Engineering (Vol. 463, No. 4, p. 042096). IOP Publishing. DOI:10.1088/1757-899X/463/4/042096
Walters, G., Gill, C., Pham, L. D. Q., & Filep, S. (2022). Virtual tourism experiences and mental restoration. Journal of Hospitality & Tourism Research, 10963480221116047. https://doi.org/10.1177/10963480221116047
Wang, W. T., Ou, W. M., & Chen, W. Y. (2019). The impact of inertia and user satisfaction on the continuance intentions to use mobile communication applications: A mobile service quality perspective. International Journal of Information Management, 44, 178-193. DOI: 10.1016/j.ijinfomgt.2018.10.011
Weill, P., & Olson, M. H. (1989). An assessment of the contingency theory of management information systems. Journal of management information systems, 6(1), 59-86. https://doi.org/10.1080/07421222.1989.11517849
Xia, N., Shen, W. (2018). Dynamic Impacts of Online Geographic Location-Based Social Media on Offline Vehicle Sales. Conference on Information Systems and Technology (CIST)
Zargham, H., & Alborzi, M. (1998). Application of MIS in Tourism. Management Studies in Development and Evolution, 7(27.28), 49-62. 20.1001.1.22518037.1379.7.27.28.3.2.56
Zeng, L., & Yi Man Li, R. (2021). Tourist satisfaction, willingness to revisit and recommend, and mountain kangyang tourism spots sustainability: A structural equation modelling approach. Sustainability, 13 (19), 10620–10636. https://doi.org/10.3390/su131910620
Zwetsloot, G. I. (1995). Improving cleaner production by integration into the management of quality, environment and working conditions. Journal of Cleaner Production, 3(1-2), 61-66. https://doi.org/10.1016/0959-6526(95)00046-H
