نقش میانجی مدیریت زنجیره تامین سبز در رابطه محرک¬های محیطی و عملکرد پایدار
محورهای موضوعی : توسعه پایدارسید جواد هاشمی گوراب 1 , مهرداد حسینی شکیب 2
1 - کارشناسی ارشد مدیریت صنعتی، واحد کرج، دانشگاه آزاد اسلامی، کرج، ایران.
2 - گروه مدیریت صنعتی، واحد کرج، دانشگاه آزاد اسلامی، کرج، ایران. *(مسوول مکاتبات)
کلید واژه: فشارهای محیط خارجی, انگیزه¬های درونی, تدارکات سبز, پذیرش مدیریت زنجیره تامین سبز, عملکرد پایدار.,
چکیده مقاله :
زمینه و هدف: با توجه به اهمیت روزافزون مسائل زیست محیطی در سازمان¬ها، پژوهش حاضر به بررسی تاثیر فشارهای محیط خارجی و انگیزه¬های درونی بر عملکرد سازمان با در نظر گرفتن نقش میانجی پذیرش زنجیره تامین سبز و تدارکات سبز پرداخته است. روش بررسی: این پژوهش، از نظر هدف، کاربردی و به لحاظ روش، توصیفی و از نوع پیمایشی است. جامعه آماری پژوهش را مدیران و کارشناسان شرکت قالب¬های صنعتی ایران¬خودرو تشکیل می¬دهد که تعداد آن¬ها 331 نفر بوده است. حجم نمونه پژوهش بر اساس فرمول کوکران، به تعداد 178 نفر محاسبه شده است. جهت نمونه¬گیری، از روش نمونه¬گیری در دسترس استفاده شده و گردآوری داده¬ها توسط پرسشنامه محقق¬ساخته انجام شده است. روايی محتوایی پرسشنامه با استفاده از نظرات خبرگان و پايايی آن، توسط آلفای کرونباخ مورد تايید قرار گرفته است. به منظور تجزیه و تحلیل داده¬های پژوهش، از روش مدل معادلات ساختاری و نرم¬افزار Amos استفاده شده است. یافته ها: یافته¬های پژوهش حاکی از آن است که فشارهای محیط خارجی با نقش میانجی پذیرش مدیریت زنجیره تامین سبز و تدارکات سبز، بر عملکرد سازمان تاثیر مثبت و معنادار دارد. همچنین، تاثیر انگیزه¬های درونی بر عملکرد سازمان با نقش میانجی پذیرش مدیریت زنجیره تامین سبز مورد تایید قرار گرفته است. بحث و نتیجه گیری: بر اساس یافته¬ها می¬توان گفت اقدامات سازمان¬ جهت سازگاری با محیط زیست و رعایت الزامات محیطی، راهی برای تمایز از رقبا محسوب می¬شود و بکارگیری زنجیره تأمین سبز، علاوه بر بهره¬مندی سازمان از مزایای ناشی از صرفه¬جویی، می¬تواند با ایجاد نوآوری در طراحی و تولید محصولات سازگار با محیط زیست، سبب حداکثر شدن سودآوری سازمان نیز گردد.
Background and Objective: Due to the growing importance of environmental issues in organizations, the present study investigates the impact of external pressures and internal impetus on organizational performance by considering the mediating role of green supply chain adoption and green procurement. Material and Methodology: This study is categorized as applied and descriptive. The statistical population of the study consists of managers and experts of Iran Khodro Industrial Molds Company, that number was 331 people. The sample size was calculated based on Cochran's formula to be 178 people. For sampling, the available sampling method was used and data collection was done by a researcher-made questionnaire. The content validity of the questionnaire was confirmed using expert's opinion and its reliability was confirmed by Cronbach's alpha coefficient. In order to data analysis, the structural equation modeling method (SEM) and Amos software have been used. Findings: Findings indicate that external pressures with the mediating role of green supply chain management adoption and green procurement have a positive significant effect on organizational performance. In addition, the effect of internal impetus on performance was confirmed by the mediating role of green supply chain management adoption. Discussion and Conclusions: Based on the findings, it can be said that the organization's actions to adapt to the environment and meet environmental requirements, is a way to differentiate from competitors. The use of a green supply chain, in addition to the organization benefits from the advantages of savings, can also maximize the profitability of the organization by creating innovation in the design and production of environmentally friendly products.
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