نقش سرمایه انسانی پایدار و سبز در کسب مزیت رقابتی سازمان ها
محورهای موضوعی : مدیریت محیط زیست
نسرین بارفروش
1
(
دانشجوی دکتری مدیریت، گروه مدیریت، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد اصفهان(خوراسگان)، اصفهان، ایران.
)
اکبر اعتباریان
2
(
دانشیار گروه مدیریت، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد اصفهان(خوراسگان)، اصفهان، ایران. *(مسوول مکاتبات)
)
امیر نقش
3
(
دکتری آینده پژوهی، استادیار گروه مدیریت، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد اصفهان(خوراسگان)، اصفهان، ایران.
)
آرش شاهین
4
(
دکتری صنایع، استادگروه علوم اداری و اقتصاد، دانشگاه اصفهان، اصفهان، ایران
)
کلید واژه: استراتژی سبز, پایداری محیط زیست, ذینفعان, مدیران ارشد, منابع انسانی.,
چکیده مقاله :
زمینه و هدف : با توجه به شرایط و خواست جهان امروزی بسیاری از سازمان ها جهت اجرای استراتژی های زیست محیطی تلاش می کنند. هدف این پژوهش ارائه مدلی جهت شناسایی و ارزیابی نقش سرمایه انسانی پایدار و سبز در کسب مزیت رقابتی سازمان های فعال در صنعت نفت می باشد. روش بررسی: تحقیق حاضر از منظر هدف کاربردی و از نظر روش گردآوری داده ها کمی- کیفی می باشد. جهت جمع آوری اطلاعات از منابع مکتوب و الکترونیکی به صورت هدفمند در حوزه پایداری سازمانی و زیست محیطی استفاده شده است. در بخش کیفی به صورت هدفمند و غیر تصادفی و ازطریق مصاحبه نیمه ساختاریافته و در بخش کمی با استفاده از نمونه گیري تصادفی ساده و پرسشنامه صورت گرفت. آزمون فرضیات مدل با روش الگوی معادلات ساختاری انجام شد. یافته ها : با توجه به نتایج بدست آمده از نرم افزار، می توان اذعان نمود که ابعاد مدیریت ارشد، کارکنان و سازمان تاثیر مثبت و معناداری بر عملکرد سبز سازمان داشته و در نهایت تاثیر مثبتی بر کسب مزیت رقابتی خواهند داشت. مقادیر ضریب مسیر در مدل برای مولفه های سازمان 504/0، کارکنان 286/0، مدیریت ارشد190/0 درصد تغییرات مربوط به متغیر عملکرد سازمانی پایدار و سبز 431/0 را به طور مستقیم تبیین می کنند. نتایج نشان می دهد مابین شاخص های اصلی پژوهش، منابع انسانی (با ضریب مسیر : 386/0) بیشترین تاثیر بر عملکرد سبز سازمان را دارد. همچنین تاثیر عملکرد سبز سازمان بر مزیت رقابتی( با ضریب مسیر 437/0) قابل توجه است. بحث و نتیجه گیری: نتایج به دست آمده از پژوهش نشان می‌دهد که شاخص کارکنان، مدیران ارشد و ذینفعان سه مولفه تاثیر گذار بر عملکرد سبز سازمان می باشند که بر مزیت رقابتی سازمان تاثیر مثبت دارند. به منظور اجرای موفقیت‌آمیز استراتژی‌های سبز در صنایع آلاینده، به‌ویژه در پالایش نفت، مدیران ارشد باید بر دارایی‌های نامشهود سازمان‌های سرمایه‌گذاری خود تمرکز کنند تا خلاقیت کارکنان خود را افزایش دهند.
Background and Objective: Many organizations are implementing environmental protection strategies in response to the conditions and demands of today's world. This study aims to identify and evaluate how sustainable and green human resources can be used for competitive advantage in the oil industry. Material and Methodology: Research in the present study has a quantitative-qualitative approach in terms of its purpose and data collection methodology. In the field of organizational sustainability, written materials and electronic resources have been used purposefully to collect information. In the qualitative part, it was done purposefully and non-randomly through semi-structured interviews, and in the quantitative part, it was done using simple random sampling and a questionnaire. Based on the structural equation model, hypotheses were tested with SMART-PLS software. Findings: the result of running SMARTPLS final model According to the results obtained from the software, it can be acknowledged that the dimensions of senior management, employees and the organization have a positive and significant effect on the green performance of the organization and ultimately have a positive effect on gaining a competitive advantage. The path coefficient values in the model for the components of the organization are 0.504, employees are 0.286, and senior management is 0.191 percent, which directly explains the changes related to the sustainable and green organizational performance variable of 0.431. The results show that among the main indicators of the research, human resources (with path coefficient: 0.386) has the greatest impact on the green performance of the organization. Also, the impact of the organization's green performance on competitive advantage (with a path coefficient of 0.437) is significant. Discussion and Conclusion: Results have shown that the environmental performance of the organization is influenced by the staff, senior management, and stakeholders, and thus affects its competitive advantage. In order to implement green strategies successfully in polluting industries, especially in oil refining, senior managers will need to focus on the intangible assets of their investment organizations to leverage the creativity of their employees.
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