The role of sustainable and green human resources in gaining the competitive advantage of organizations
Subject Areas : environmental managementnasrin barforoush 1 , akbar etebarian 2 , amir naghsh 3 , arash shahin 4
1 - PhD Student, Department of management, Isfahan (Khorasgan) branch, Islamic Azad University, Isfahan, Iran.
2 - Associate Professor, Department of management, Isfahan (Khorasgan) branch, Islamic Azad University, Isfahan, Iran. * (Corresponding Author)
3 - Assistant Professor, Department of management, Isfahan (Khorasgan) branch, Islamic Azad University, Isfahan, Iran.
4 - Professor, Department of administrative science and economic, University of Isfahan, Isfahan, Iran.
Keywords: Green Strategy, Environmental Sustainability, Stakeholders, Senior Managers, Human Resources.,
Abstract :
Background and Objective: Many organizations are implementing environmental protection strategies in response to the conditions and demands of today's world. This study aims to identify and evaluate how sustainable and green human resources can be used for competitive advantage in the oil industry. Material and Methodology: Research in the present study has a quantitative-qualitative approach in terms of its purpose and data collection methodology. In the field of organizational sustainability, written materials and electronic resources have been used purposefully to collect information. In the qualitative part, it was done purposefully and non-randomly through semi-structured interviews, and in the quantitative part, it was done using simple random sampling and a questionnaire. Based on the structural equation model, hypotheses were tested with SMART-PLS software. Findings: the result of running SMARTPLS final model According to the results obtained from the software, it can be acknowledged that the dimensions of senior management, employees and the organization have a positive and significant effect on the green performance of the organization and ultimately have a positive effect on gaining a competitive advantage. The path coefficient values in the model for the components of the organization are 0.504, employees are 0.286, and senior management is 0.191 percent, which directly explains the changes related to the sustainable and green organizational performance variable of 0.431. The results show that among the main indicators of the research, human resources (with path coefficient: 0.386) has the greatest impact on the green performance of the organization. Also, the impact of the organization's green performance on competitive advantage (with a path coefficient of 0.437) is significant. Discussion and Conclusion: Results have shown that the environmental performance of the organization is influenced by the staff, senior management, and stakeholders, and thus affects its competitive advantage. In order to implement green strategies successfully in polluting industries, especially in oil refining, senior managers will need to focus on the intangible assets of their investment organizations to leverage the creativity of their employees.
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