An Empirical Investigation of the Determinants of Users Acceptance of E-banking in Singapore: Based on Technology Acceptance Model
محورهای موضوعی : General Management
Shailender Singh
1
(MDIS Business School,
Management Development Institute of Singapore,
Singapore)
کلید واژه: Technology Acceptance Model (T, Perceived credibility, e-banking, perceived usefulness, perceived ease of use, Perceived credibility and cust,
چکیده مقاله :
Singapore is depicted to be the fastest growing telecommunications nation in Asia. Presently, all the members of the Singapore banking industry have engaged in the use of Information and Communication Technology as a platform for effective and efficient means of conducting financial transactions. This paper focuses on determining the level of users’ acceptance of the electronic banking services and investigating the factors that determine users’ behavioral intentions to use electronic banking systems in Singapore. The survey instrument employed involved design and administration of a total of 250 survey questionnaires within Singapore. An extended Technology Acceptance Model (TAM) was developed as a conceptual framework to analyze the factors influencing users’ acceptance and intention to use electronic banking. The model employed Perceived Credibility (PC) and Customer Attitude (CA) as extensions to the two constructs for TAM model: Perceived Usefulness (PU), Perceived Ease of Use (PEOU) to better reflects the users’ views.
