افزایش عملکرد و نوآوری در مراکز درمانی با اجرای راهبرد هم رقابتی
محورهای موضوعی : -مدیریت خدمات بهداشتی و درمانی
محمدتقی امینی
1
,
حسن فراتی
2
,
مهدی حدادزاده
3
,
مهرداد پریسای
4
1 - دانشیار گروه مدیریت، دانشگاه پیام نور، تهران، ایران
2 - استادیار گروه مدیریت، دانشگاه پیام نور، تهران، ایران
3 - گروه مدیریت، دانشگاه پیام نور، تهران، ایران
4 - دانشجوی دکترای گروه مدیریت، دانشگاه پیام نور، تهران، ایران
کلید واژه: واژگان کلیدی: هم رقابتی, نوآوری, عملکرد درمانی, ناآرامی‌های بازار, شدت رقابت,
چکیده مقاله :
چکیده: مقدمه: امروزه مشکلات موجود درصنعت درمان، باعث کاهش نوآوری و عملکرد مراکز درمانی، افزایش هزینه آن‌ها و طولانی‌شدن دوران بهبودی بیماران گردیده است. توجه ویژه دولت به این صنعت و همکاری توام با رقابت میان این مراکز می‌تواند راه حل مناسبی در این زمینه باشد. مطالعه حاضر با هدف شناسایی تاثیر این استراتژی بر فعالیت‌های نوآوری و عملکردی مراکز بهداشتی با در نظر گرفتن تاثیرات ناپایداری‌های بازار، رقابت میان بیمارستان‌ها و تاثیرات تیم‌های پزشکی براین عوامل صورت گرفته است. روش پژوهش: این پژوهش، پژوهشی کاربردی و از نوع مطالعات تحلیلی مشاهده ای مقطعی است. برای تعیین روایی از روایی محتوا و برای تعیین پایایی از معیار های آلفای کرونباخ و همگون استفاده گردید. جامعه مورد مطالعه تعداد1250 نفر از کارکنان و پزشکان بیمارستان‌های خصوصی در جنوب کشور بود. روش نمونه گیری، خوشه ای و جمع‌آوری داده‌ها از طریق پرسشنامه صورت گرفت. حجم نمونه با استفاده از جدول مورگان به تعداد 205 نفر برآورد شد و تحلیل داده‌ها با استفاده از مدل‌سازی معادلات ساختاری انجام گردید. یافته‌ها: یافته‌ها نشان داد که میان استراتژی هم رقابتی و نوآوری و عملکرد مراکز درمانی رابطه مثبت و معناداری وجود دارد. نتیجه گیری: این استراتژی ضمن افزایش نوآوری و عملکرد مراکز درمانی به کاهش هزینه‌ها، افزایش کیفیت خدمات و کاهش زمان بهبودی بیماران کمک می‌نماید. ناپایداری‌های موجود در بازار درمان و میزان رقابت میان بیمارستان‌ها تعدیل کننده رابطه استراتژی هم رقابتی با نوآوری مراکز بهداشتی است.
Abstract: Introduction: the problems in the treatment industry have caused a decrease in the innovation and performance of the treatment centers, increased the cost of these centers and increased the recovery time of the patients. The government's attention to this industry and cooperation with competition between these centers can be a solution in this field. The present study aims to identify the impact of this strategy on the innovation and performance of health centers, taking into account the effects of market instability, competition and the effects of medical teams have been made for these factors. Research method: This research is applied and a cross-sectional observational analytical study. Content validity was used to determine validity, and Cronbach's alpha and homogeneity criteria were used to determine reliability. The studied population was 1250 employees and doctors of private hospitals in the south. Sampling method is cluster and data collection is done through questionnaire. The sample size was estimated to be 205 people using Morgan's table and data analysis was done using structural equation modelin. Findings: The findings showed that there is a positive and significant relationship between competitive strategy and innovation and the performance of medical centers Conclusion: While increasing the innovation and performance of medical centers, this strategy helps to reduce costs, increase the quality of services, and reduce the recovery time of patients. The instabilities in the treatment market and the level of competition among hospitals moderate the relationship between the competitive strategy and the innovation of health centers
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