ارزیابی مؤلفه‌های مؤثر بر افزایش رضایت‌مندی گردشگران در فرآیند مسیریابی (مطالعه موردی محله پایین خیابان مشهد)

محورهای موضوعی : شهرسازی

تکتم حنایی ¹ , ساناز سعیدی ² , احسان ارمز ³ , شیما عابدی ⁴

1 - استادیار، گروه شهرسازی، واحد مشهد، دانشگاه آزاد اسلامی، مشهد، ایران
2 - استادیار، گروه شهرسازی، واحد مشهد، دانشگاه آزاد اسلامی، مشهد، ایران.
3 - استادیار، گروه ریاضی و آمار، واحد مشهد، دانشگاه آزاد اسلامی، مشهد، ایران.
4 - دانشجوی کارشناسی ارشد شهرسازی، دانشکده هنر و معماری، دانشگاه آزاد اسلامی واحد مشهد، مشهد، ایران

تاریخ دریافت : 1398/09/30 تاریخ پذیرش : 1399/11/01 تاریخ انتشار : 1400/10/01

کلید واژه: رضایت‌مندی, مسیریابی, جاذبه‌های گردشگری, رمزگذاری و پردازش اطلاعات,

چکیده مقاله :

صنعت گردشگری به‌عنوان دومین صنعت پردرآمد جهان، نقش مهمی در اقتصاد و رونق شهرها بر عهده دارد و افزایش رضایت‌مندی از چگونگی انتخاب مسیر برای رسیدن به نقاط جاذب، جلوگیری از سردرگمی در مسیریابی، نحوه دسترسی به خدمات و تسهیلات و تأمین انتظارات و توقعات گردشگران می‌تواند باعث افزایش تمایل به بازگشت به مقصد شود. هدف این پژوهش ارزیابی مؤلفه‌های تأثیرگذار برافزایش رضایت‌مندی گردشگران در فرایند مسیریابی است. روش تحقیق ازنظر هدف کاربردی و ماهیت پیمایشی و مبتنی بر روش کمی است. به‌منظور گردآوری داده‌ها از مشاهدات میدانی و پرسشنامه استفاده‌شده است. تحلیل داده‌ها، با استفاده از آمار توصیفی و روش همبستگی آزمون پیرسون تحلیل گردیده است. نتایج پژوهش نشان می‌دهد که رضایتمندی گردشگران وابسته به عوامل کالبدی- بصری و عوامل ذهنی- شناختی است و مسیریابی گردشگران و تعیین موقعیت میان مبدأ و مقصد با استفاده از عوامل کالبدی، الگوی شبکه معابر و ترجیحاً به‌صورت ذهنی در محیط‌های آشنا باعث افزایش رضایت‌مندی می‌گردد

چکیده انگلیسی:

One of the most important things in the tourism industry is the ease of travel and choosing an easy route for tourists. Optimal tourist perception causes tourists satisfaction with the environment. Therefore, tourists who have experienced the presence in the environment have a greater sense of satisfaction by enjoying the well-being in the environment. The evaluation of tourist destinations is directly related to the quality of services provided and the needs of tourists in the environment. Tourists expect their needs to be met in the environment, so as a travel strategy, providing the desired quality of services can cause more satisfaction to tourists in the urban space. Urban planning requires attention. The tourism industry, as the second most lucrative industry in the world, plays an important role in the economy and prosperity of cities, and increases satisfaction with how to choose the route to reach attractive points, prevent confusion in wayfinding , how to access services and facilities and meet expectations. Tourists can increase their desire to return to their destination. One of the most important things in the tourism industry is the ease of moving and choosing an easy route for tourists from one point to another. When a tourist is unfamiliar with the environment and enters it for the first time, he tries to find and discover his route, in this case he uses the external information in the environment and finds his route. Therefore, tourists' satisfaction with wayfinding behavior in urban space is influenced by two components of mental-cognitive factors and physical-visual factors. Tourist satisfaction has a psychological dimension that is effective from the experience of the person's presence in the environment and the evaluation of the person's experience in the environment to evaluate the destination and use travel strategies such as travel guides, tourist attractions, maps and tour guides, The security and experiences of the individual from the past and the indicators and socio-economic characteristics. Due to the fact that tourist satisfaction and wayfinding behavior is affected by physical-visual and mental-cognitive factors, so in the direction of tourists in urban space, the tourist receives information from the environment and executes his decision and decision. Among the physical-visual factors affecting the wayfinding process, we can mention the key elements, route guides, tourist attractions, access to facilities and services. Signs are one of the main tools for directing tourists in urban areas. Physical factors and the pattern of the network of passages in the tissue in familiar environments increase tourists' satisfaction with the wayfinding process. The purpose of this study is to evaluate the effective factors on increasing the satisfaction of tourists the wayfinding process. The research method is applied in terms of purpose and survey nature and is based on quantitative method. Field observations and a questionnaire were used to collect data. Data analysis was analyzed using descriptive statistics and Pearson test correlation method. The results show that tourists' satisfaction depends on physical-visual and mental-cognitive factors, and tourist wayfinding and determining the position between origin and destination using physical factors.

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