ارزیابی مؤلفه‌های مؤثر بر افزایش رضایت‌مندی گردشگران در فرآیند مسیریابی (مطالعه موردی محله پایین خیابان مشهد)

الموضوعات :

تکتم حنایی ¹ (استادیار، گروه شهرسازی، واحد مشهد، دانشگاه آزاد اسلامی، مشهد، ایران)
ساناز سعیدی ² (استادیار، گروه شهرسازی، واحد مشهد، دانشگاه آزاد اسلامی، مشهد، ایران.)
احسان ارمز ³ (استادیار، گروه ریاضی و آمار، واحد مشهد، دانشگاه آزاد اسلامی، مشهد، ایران.)
شیما عابدی ⁴ (دانشجوی کارشناسی ارشد شهرسازی، دانشکده هنر و معماری، دانشگاه آزاد اسلامی واحد مشهد، مشهد، ایران)

تاريخ الإرسال : 24 السبت , ربيع الثاني, 1441 تاريخ التأكيد : 07 الأربعاء , جمادى الثانية, 1442 تاريخ الإصدار : 18 الأربعاء , جمادى الأولى, 1443

الکلمات المفتاحية: رضایت‌مندی, مسیریابی, جاذبه‌های گردشگری, رمزگذاری و پردازش اطلاعات,

ملخص المقالة :

صنعت گردشگری به‌عنوان دومین صنعت پردرآمد جهان، نقش مهمی در اقتصاد و رونق شهرها بر عهده دارد و افزایش رضایت‌مندی از چگونگی انتخاب مسیر برای رسیدن به نقاط جاذب، جلوگیری از سردرگمی در مسیریابی، نحوه دسترسی به خدمات و تسهیلات و تأمین انتظارات و توقعات گردشگران می‌تواند باعث افزایش تمایل به بازگشت به مقصد شود. هدف این پژوهش ارزیابی مؤلفه‌های تأثیرگذار برافزایش رضایت‌مندی گردشگران در فرایند مسیریابی است. روش تحقیق ازنظر هدف کاربردی و ماهیت پیمایشی و مبتنی بر روش کمی است. به‌منظور گردآوری داده‌ها از مشاهدات میدانی و پرسشنامه استفاده‌شده است. تحلیل داده‌ها، با استفاده از آمار توصیفی و روش همبستگی آزمون پیرسون تحلیل گردیده است. نتایج پژوهش نشان می‌دهد که رضایتمندی گردشگران وابسته به عوامل کالبدی- بصری و عوامل ذهنی- شناختی است و مسیریابی گردشگران و تعیین موقعیت میان مبدأ و مقصد با استفاده از عوامل کالبدی، الگوی شبکه معابر و ترجیحاً به‌صورت ذهنی در محیط‌های آشنا باعث افزایش رضایت‌مندی می‌گردد

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