An Analysis of the Driving Forces Influencing Productivity-Oriented Design Management in Urban Planning and Architecture Offices in Tehran
محورهای موضوعی : Sustainable DevelopmentNaghmeh Hemmatiyan 1 , Ghazal Safdarian 2 , Kaveh Bazrafkan 3
1 - Ph.D. student in Architecture, Department of Architecture, Faculty of Architecture and Urban Planning, Pardis Branch, Islamic Azad University, Tehran, Iran
2 - Department of Architecture, Faculty of Architecture and Urban Planning, Pardis Branch, Islamic Azad University, Tehran, Iran
3 - Department of Architecture, Faculty of Architecture and Urban Planning, Tehran Central Branch, Islamic Azad University, Tehran, Iran
کلید واژه: Driving forces, Design management, Productivity, Architecture and urban planning offices, Tehran .,
چکیده مقاله :
BACKGROUND AND OBJECTIVES: The driving forces of productivity-oriented design management in architecture and urban planning offices, as a novel approach to improving project performance, focus on identifying and analyzing the key factors influencing the design process. Accordingly, the present study aims to examine the driving forces affecting the status of productivity-based design management in selected architecture and urban planning offices in Tehran.
METHODS: The study is applied in nature and uses a descriptive–analytical method. Theoretical data were collected through documentary research, and empirical data were obtained via a Delphi-based survey. Twenty experts were selected through purposive sampling, and 40 factors in six main dimensions were analyzed using structural cross-impact analysis in MICMAC software.
FINDINGS: The cross-impact analysis indicated that the driving forces occupy a complex, intermediate state, mostly in the independent cluster. Among 31 identified drivers, the most influential include precise project planning, advanced design software use, effective stakeholder communication, quality control, human resource management, and project risk management. These factors have the greatest direct impact on productivity-oriented design management in the studied offices.
CONCLUSION: The analysis identified key drivers such as precise project planning, advanced design software, stakeholder communication, quality control, and risk management as having the greatest direct impact.
BACKGROUND AND OBJECTIVES: The driving forces of productivity-oriented design management in architecture and urban planning offices, as a novel approach to improving project performance, focus on identifying and analyzing the key factors influencing the design process. Accordingly, the present study aims to examine the driving forces affecting the status of productivity-based design management in selected architecture and urban planning offices in Tehran.
METHODS: The study is applied in nature and uses a descriptive–analytical method. Theoretical data were collected through documentary research, and empirical data were obtained via a Delphi-based survey. Twenty experts were selected through purposive sampling, and 40 factors in six main dimensions were analyzed using structural cross-impact analysis in MICMAC software.
FINDINGS: The cross-impact analysis indicated that the driving forces occupy a complex, intermediate state, mostly in the independent cluster. Among 31 identified drivers, the most influential include precise project planning, advanced design software use, effective stakeholder communication, quality control, human resource management, and project risk management. These factors have the greatest direct impact on productivity-oriented design management in the studied offices.
CONCLUSION: The analysis identified key drivers such as precise project planning, advanced design software, stakeholder communication, quality control, and risk management as having the greatest direct impact.
Akbari, M., Taherpour, F., Boostan Ahmadi, V., & Foladi, A. (2020). Structural-interpretive modeling of
drivers affecting religious tourism development in Iran with a future-oriented approach.
Tourism and Development Quarterly, 9(4), 285-296. 285-296.
https://doi.org/10.22034/jtd.2019.194595.1783
Alawad, A., Youssf, R., Al-Zahrani, T., Mahfoudh, R., & Alyafei, S. (2020). The Integrative Relationship
Between Design Management and Business Environment in Architecture and Design
Companies. 10(2),125-133. https://doi.org/10.21608/IDJ.2020.8108
Alkire, S. (2003). A conceptual framework for human security", Center for Research on Inequality,
Human Security and Ethnicity, CRISE, University of Oxford.
https://ora.ox.ac.uk/objects/uuid:d2907237-2a9f-4ce5-a403-a6254020052d
Best, K. (2010). The Fundamentals of Design Management.
https://www.amazon.com/Fundamentals-Design-Management-Kathryn-Best/dp/2940411077
Borja de Mozota, B., & Wolff. F. (2019). Forty Years of Research in Design Management: A Review of
Literature and Directions for the Future. Strategic Design Research Journal, 12(1):4-26.
https://doi.org/10.4013/SDRJ.2019.121.02
Borja, de, Mozota. B. (2003). Design Management: Using Design to Build Brand Value and Corporate
Innovation.
https://www.amazon.com/Design-Management-Using-Corporate-Innovation/dp/1581152833
Chung., K. W. (2010). The Nature of Design Management: Developing a Curriculum Model. 9(3):66-
71. https://doi.org/10.1111/J.1948-7169.1998.TB00221.X
Gancho, D. (2023). Contemporary perspectives on design management. Routledge.
https://www.routledge.com/Contemporary-Management-Practices/book-series/CMP?srsltid=AfmBOoo4o-w8-irqjGYC8rVqq9zyEbrt1-9KyX6MDPmR9k-204Czg8q0
Gancho, S. (2023). The Existing Gap Between Design Management and Management—Contributions on How to Bridge It Successfully. Springer series in design and innovation, 305-316. https://doi.org/10.1007/978-3-031-35385-7_18
Gasparin, M. (2018). Role of designers in developing new products: an innovation turn in transformational economies. 25(2):206-220. https://doi.org/10.1108/JABES-10-2018-0065
KargarShouroki, H., Owlia, M. S., Zare banadkooki, A., Haji Gholam Saryazdi, A. & Ahmadi Yazdi, A. (2023). Proposing a maturity assessment model of the productivity management system in Iranian organizations. Research in Production and Operations Management, 14(3), 1-33. https://doi.org/10.22108/pom.2023.134968.1463
Kretutzer, M., et al. (1996). Shaping the design management domain: A framework and guidelines. Journal of Design Management, 7(4), 38-44.
Mark, Oakley. (2015). Design Management: a Handbook of Issues and Methods.
https://www.amazon.co.uk/Design-Management-Handbook-Issues-Methods/dp/0631154043
Nielsen, S. L., & Christensen, P. R. (2014). The Wicked Problem of Design Management: Perspectives from the Field of Entrepreneurship. The Design Journal, 17(4), 560–582. https://doi.org/10.2752/175630614X14056185480113
Qian, Sun., Alex, Williams., Martyn, Evans. (2011). A Theoretical Design Management Framework. Design Journal, 14(1),112-132. https://doi.org/10.2752/175630610X12877385838885
Ratna, S., Zhang, T., & Kumar, A. (2024). Strategic Design Management in SMEs: Bridging Innovation and Business. Journal of Creative Industries and Business, 12(1), 45–59. https://doi.org/10.1080/xxxxxx
Richard, Buchanan., Richard, Boland., Kyung-won, Chung., Rachel, Cooper., Sabine, Junginger., Thomas, Lockwood. (2011). The handbook of design management. https://doi.org/10.5040/9781474294126
Scaletsky, C. C. & Costa, F. C. X. (2019). Design Management & Strategic Design: Cross Perspectives. Strategic Design Research Journal, volume 12, number 01, January - April 2019. 27-42. https://doi.org/10.4013/sdrj.2019.121.03
Ševčíková, R., & Knošková, Ľ. (2022). Application of Design Management Skills to Support the Use of Design in Product Innovation. Marketing ì menedžment ìnnovacìj, 2(1):66-75. https://doi.org/10.21272/mmi.2022.2-06
Stalz, J., Meyer, T., & Hoffmann, L. (2022). Integrating parametric modelling tools in small architectural offices – Between constraints and organizational strategies. Journal of Architectural Design and Technology, 14(2), 95–114. https://doi.org/10.1080/jadt.2022.0074
Suna, Løwe, Nielsen., Poul, Christensen. (2014). The Wicked Problem of Design Management: Perspectives from the Field of Entrepreneurship. Design Journal, 17(4):560-582. https://doi.org 10.2752/175630614X14056185480113
Talwar, B. (2009). Comparative Study of Core Value of Excellence Modes Visà-Vis Human Value. In: Journal of Measuring Business Excellence13(4), 34-46. https://doi.org10.1108/13683040911006774
