تاثیر نقش میانجی حمایت سازمانی ادراک شده در رابطه بین مسئولیت اجتماعی شرکت و جذابیت سازمانی
محورهای موضوعی : مدیریت رفتار سازمانی
رضا رستم زاده
1
,
پیمان ابراهیمی زنگلانی
2
,
مجتبی حیدری
3
,
ماهرخ لطف الهی حقی
4
1 - عضو هیات علمی
2 - دانشجو
3 - عضو هیات علمی
4 - عضو هیئت علمی
کلید واژه: مسئولیت اجتماعی شرکت, جذابیت سازمانی, حمایت سازمانی ادارک شده, معادلات ساختاری,
چکیده مقاله :
هدف اصلی این مطالعه، بررسی نقش واسطهای حمایت سازمانی ادراکشده در رابطه بین مسئولیت اجتماعی شرکت و جذابیت سازمانی است. این مطالعه از یک طرح کمی مقطعی استفاده میکند و دادهها را از سازمانهای مختلف جمعآوری میکند. از نمونهگیری چند مرحلهای مناسب برای جمعآوری پاسخها از کارمندان 43 شرکت حوزه فناوری اطلاعات در شهرستان ارومیه استفاده شد. بینشهایی از کارمندان شاغل در شرکتهای فناوری اطلاعات از طریق پرسشنامه جمعآوری شد. 264 پرسشنامه توزیع شد که از این تعداد، تنها 248 پرسشنامه صحیح جمع آوری شد. تجزیه و تحلیلهای آماری، از جمله تکنیکهای رگرسیون و بوتاسترپ، با استفاده از نرم افزار SmartPLS 4.1 و ویژگی CB SEM برای تحلیل پژوهش انجام شد. این مطالعه، اثر واسطهای قابل توجه حمایت سازمانی ادراکشده را بر رابطه بین ابتکارات مسئولیت اجتماعی شرکت و جذابیت سازمانی ارائه می دهد. همچنین مشخص شد که حمایت سازمانی ادراکشده تا حدی واسطه مسئولیت اجتماعی شرکت و جذابیت سازمانی است و به طور قابل توجهی بر مسئولیت اجتماعی شرکت و جذابیت سازمانی تأثیر میگذارد. پیامدهای مدیریتی این مطالعه این است که سازمانی که در درجه اول بر اقدامات حمایتی کارکنان تمرکز میکند، اعتبار خارجی را افزایش داده و تعهد و وفاداری داخلی را توسعه میدهد. این بینشها، سازمانها را به یک نقشه راه استراتژیک برای پیمایش در قلمرو پویای مسئولیت اجتماعی شرکتی و جذابیت سازمانی مجهز میکند.
The main objective of this study is to investigate the mediating role of perceived organizational support in the relationship between corporate social responsibility and organizational attractiveness. This study uses a quantitative cross-sectional design and collects data from different organizations. Multi-stage convenient sampling was used to collect responses from employees of 43 IT companies in Urmia city. Insights from employees working in IT companies were collected through a questionnaire. 264 questionnaires were distributed, out of which, only 248 correct questionnaires were collected. Statistical analyses, including regression and bootstrap techniques, were performed using SmartPLS 4.1 software and CB SEM feature for research analysis. This study provides a significant mediating effect of perceived organizational support on the relationship between corporate social responsibility initiatives and organizational attractiveness. It was also found that perceived organizational support partially mediates corporate social responsibility and organizational attractiveness and significantly affects corporate social responsibility and organizational attractiveness. The managerial implications of this study are that an organization that focuses primarily on employee advocacy practices will enhance external credibility and develop internal commitment and loyalty. These insights equip organizations with a strategic roadmap for navigating the dynamic realm of corporate social responsibility and organizational attractiveness.
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