تحلیل راهبردي بهبود زنجيره ارزش کينوا در استان اصفهان با استفاده از رویکرد SWOT
احمد سلیمانی پور
1
(
استادیار پژوهش بخش تحقیقات اقتصادی، اجتماعی و ترویج کشاورزی، مرکز تحقیقات و آموزش کشاورزی و منابع طبیعی استان اصفهان، سازمان تحقیقات، آموزش و ترویج کشاورزی، اصفهان، ایران
)
بهروز حسن پور
2
(
Economic, Social and Extension Research Department, Agricultural Research and Natural Resource and Education Center, AREEO, Yasouj, Iran
)
ابوالقاسم باقری
3
(
استادیار گروه کشاورزی، دانشگاه پیام نور، تهران، ایران
)
کلید واژه: کینوا , کشاورزی پایدار, راهبرد تهاجمی, چالش‌ها, فرصت‌ها, فرآوری,
چکیده مقاله :
مقدمه و هدف: با توجه به شرایط ناسازگار اقلیمی، کینوا به‌عنوان شبه‌غله‌ای مقاوم به شوری و خشکی و دارای ارزش غذایی بالا، جایگزینی مناسب در الگوی‌کشت محصولات کشاورزی است. استان اصفهان علیرغم برخورداری از شرایط اقلیمی مناسب در تولید، دارای چالش‌های زیادی در حلقه‌های زنجیره ارزش کینوا می باشد که در این پژوهش به تحلیل و ارائه راهبردهای بهبود آن پرداخته شده است.
مواد و روش‌ها: این پژوهش کاربردی با رویکرد توصیفی–تحلیلی و روش پیمایشی انجام شد. داده‌ها با پرسشنامه محقق‌ساخته بر مبنای طیف پنج‌درجه‌ای لیکرت جمع‌آوری و از نظر روایی و پایایی تأیید شدند. جامعه آماری شامل فعالان زنجیره ارزش کینوا در استان اصفهان بود. تحلیل داده‌ها با نرم‌افزار SPSS و استفاده از تکنیک [1]SWOT برای شناسایی نقاط قوت، ضعف، فرصت‌ها و تهدیدها و تعییین راهبرد مطلوب صورت گرفت.
یافته‌ها: نتایج نشان داد نبود قرارداد کشت با ضریب 158/0، نبود کلاس‌های ترویجی با ضریب 119/0، عدم خرید کینوا از کشاورزان با ضریب 369/0، عدم فعالیت تعاونی‌ها در بازاریابی و تجارت کینوا با ضریب 383/0، عدم آشنایی با کینوا و فرآورده‌های غذایی آن با ضریب 384/0 و ضعف در تأمین فناوری‌های لازم در تولید کینوا با ضریب 188/0 از مهمترین عوامل آسیب‌زا در حلقه‌های مختلف زنجیره ارزش کینوا می‌باشد. همچنین راهبرد تهاجمی به عنوان گزینه مطلوب برای توسعه زنجیره ارزش کینوا تعیین شد.
بحث و نتیجه‌گیری: بر مبنای راهبرد تهاجمی با تمرکز بر توسعه کشت علمی، به‌کارگیری ژنوتیپ‌های سازگار، حمایت‌های دولتی و توسعه صنایع تبدیلی می‌توان توسعه پایدار در زنجیره ارزش کینوا در استان اصفهان را فراهم نمود.
چکیده انگلیسی :
Abstract
Introduction and Objective: Given the increasing impact of unfavorable climatic conditions on agriculture, quinoa—an adaptable pseudo-cereal resistant to salinity and drought—offers a viable alternative for sustainable crop production due to its high nutritional value. Despite Isfahan province possessing favorable agro-climatic potential for quinoa cultivation, significant challenges exist across its value chain. This applied research aimed to analyze these challenges and propose strategies for improvement.
Materials and Methods: Using a descriptive–analytical survey approach, data were collected through a researcher-designed questionnaire based on a five-point Likert scale, validated for reliability and accuracy. The statistical population comprised stakeholders involved in various stages of the quinoa value chain in Isfahan. Data analysis employed SPSS software, with the SWOT framework used to identify strengths, weaknesses, opportunities, and threats, leading to strategy formulation.
Findings: Based on the findings, the key constraints included absence of cultivation contracts (CV=0.158), lack of extension training (CV=0.119), failure to purchase quinoa from farmers (CV=0.369), inactive cooperatives in marketing (CV=0.383), low consumer awareness (CV=0.384), and limited access to production technologies (CV=0.188). SWOT analysis indicated that the aggressive strategy was determined as the preferred option for the development of the quinoa value chain.
Discussion and Conclusion: Based on the aggressive strategy with a focus on the development of scientific cultivation, the use of compatible genotypes, government support, and the development of processing industries, sustainable development in the quinoa value chain in Isfahan province can be provided.
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