Sociological study of the role of social networks on promoting social cooperation in sports and sports tourism; case study of Instagram athletes¬
محورهای موضوعی : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geographyAmir masood Amir mazaheri 1 , Mostafa Daneshfar 2 , Zahra Hazrati soomeh 3
1 - Department of Sport Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran
3 - Department of Sociology, Central Tehran Branch, Islamic Azad University, Tehran, Iran
کلید واژه: Social network, Sport tourism, Social contributions, Sport, Instagram,
چکیده مقاله :
The purpose of this study was to investigate the sociological role of social networks in promoting social cooperation in sport and sports tourism; the case study was of Instagram athletes. The present study is an applied study in terms of purpose and according to the executive steps of the research, and the type of data is a mixed study in which quantitative and qualitative techniques were used. in the second part of the study, the nature of the study in terms of data type, quantity, and data collection method was a survey and field. the statistical population of this study includes all users of Instagram social network who were following athletes ' personal pages in this social network also, since the questionnaire of this study was extracted from the analysis of qualitative results related to thematic analysis of virtual pages and the number of the final questions of the questionnaire was 51 questions, the statistical sample size was 357 users of Instagram social network considering 7 samples per question. in the inferential part, in order to test the research hypotheses and also to investigate and Smart PLS3, were used. Social networks as a space for exchange of experiences, information, and mutual support allow athletes and fans to communicate with each other and strengthen the culture of cooperation. These interactions not only increase motivation and a spirit of cooperation among athletes, but also help promote social awareness and build a committed and empathetic sports community. as a result, social networks as an effective tool in creating solidarity and social support in sport, can help improve the quality of life and mental health of individuals.
The purpose of this study was to investigate the sociological role of social networks in promoting social cooperation in sport and sports tourism; the case study was of Instagram athletes. The present study is an applied study in terms of purpose and according to the executive steps of the research, and the type of data is a mixed study in which quantitative and qualitative techniques were used. in the second part of the study, the nature of the study in terms of data type, quantity, and data collection method was a survey and field. the statistical population of this study includes all users of Instagram social network who were following athletes ' personal pages in this social network also, since the questionnaire of this study was extracted from the analysis of qualitative results related to thematic analysis of virtual pages and the number of the final questions of the questionnaire was 51 questions, the statistical sample size was 357 users of Instagram social network considering 7 samples per question. in the inferential part, in order to test the research hypotheses and also to investigate and Smart PLS3, were used. Social networks as a space for exchange of experiences, information, and mutual support allow athletes and fans to communicate with each other and strengthen the culture of cooperation. These interactions not only increase motivation and a spirit of cooperation among athletes, but also help promote social awareness and build a committed and empathetic sports community. as a result, social networks as an effective tool in creating solidarity and social support in sport, can help improve the quality of life and mental health of individuals.
Brian LaGrant, Sergio M. Navarro, Jacob Becker, Hashim Shaikh, Irvin Sulapas, Theodore B. Shybut, Fellowship Training Is a Significant Predictor of Sports Medicine Physician Social Media Presence, Arthroscopy, Sports Medicine, and Rehabilitation, Volume 3, Issue 1, 2021, Pages e199-e204#
Che Jasmine, Cheung, Christy & Thadani, Dimple. (2017). Consumer Purchase Decision in Instagram Stores: The Role of Consumer Trust. In Proceedings of the 50th Hawaii International Conference on System Sciences. 30- 42. #
Dobbels, L., Voets, J., Marlier, M., De Waegeneer, E., & Willem, A. (2018). Why network structure and coordination matter: A social network analysis of sport for disadvantaged people. International Review for the Sociology of Sport, 53(5), 572-593. #
Flemington, A., Loughead, T. M., & Desrosiers, M. (2023). Assessing athlete leadership and cohesion using a social network analysis approach. Frontiers in Psychology, 14, 1050385. #
Friedberg, F., Williams,D., A.,Collinge, W. (2023). Lifestyle-oriented non-pharmacological treatments for fibromyalgia: a clinical overview and applications with home-based technologies. Journal of Pain Research 5, 425-435. #Gemar, A. (2024). Sports following and social capital in the United States: Social networks and trust. International Review for the Sociology of Sport, 10126902241266064. #
Larkin, Ben, Fink, Janet & Trail, Galen. (2015). An examination of constraints and motivators as predictors of sport media consumption substitution intention. Sport Marketing Quarterly, 24(3), 183–191. #Marion E.Hambrick, Sport communication research: A social network analysis, Sport Management Review, Volume 20, Issue 2, April 2017, Pages 170-183. #
Shank, Matthew & Lyberger, Mark. (2014). Sports marketing: A strategic perspective. Routledge. 324- 341. #
Smith, Craig. (2016). By the numbers: 180+interesting Instagram Statitsics. Available:http://expandedramblings.com/index.php/important-instagramstats/. 112- 126. - Stavros, Constantino, Meng, Matthew, Westberg, Kate. (2014). Understanding fan motivation for interacting on social media. Sport Management Review, 17(4), 455-469. #
Wäsche, H. (2019). Interorganizational cooperation in sport tourism: A social network analysis. Sport management review, 18(4), 542-554. #
Rahimzadeh, Zahra. (1401). Investigating the relationship between the tendency to follow influencers and the lifestyle of their followers. The Sixth International Conference on Humanities, Social Sciences, and Lifestyle. #
Keshkar, Sara, Farzad Ghafouri, and Samaneh Aramoon. (1396). Determining the characteristics of human-national branding in sports and its social acceptance in the marketing of Iranian products. Journal of Research in Sports Management and Motor Behavior, Volume 6, Issue 11. #
Ghanji, Farid, and Mohammadi, Sardar. (1402). Analyzing the lived experiences of professional athletes on the social network Instagram. New Media Studies, 9(35), 473-445. doi: 10.22054/nms.2022.43034.752. #
Niyazmand, Mohammad Reza. (1402). A comparative study of the use of social scientific networks by researchers in Middle Eastern countries. Master's thesis in Information Science and Knowledge Studies, Faculty of Educational Sciences and Psychology, Shiraz University. #
Yaghoubi, Hassan, Yousofi, Rahim, and Aminzadeh, Mohammad. (1399). The relationship between social activities and team sports with the level of addiction to virtual space. Journal of Sports Psychology Studies, Volume 8, Issue 29. #
Yan, Z., & Huan, W. (2024). The role of social media in sports tourism marketing: A review and future outlook. Frontiers in Sport Research, 6(4), 132-137. #
Mollah, M. R. A., Cuskelly, G., & Hill, B. (2021). Sport tourism collaboration: A systematic quantitative literature review. Journal of Sport & Tourism, 25(1), 3-25. #
Pedauga, L. E., Pardo-Fanjul, A., Redondo, J. C., & Izquierdo, J. M. (2022). Assessing the economic contribution of sports tourism events: A regional social accounting matrix analysis approach. Tourism economics, 28(3), 599-620. #
Mishra, S., Malhotra, G., Johann, M., & Tiwari, S. R. (2022). Motivations for participation in active sports tourism: a cross-national study. International Journal of Event and Festival Management, 13(1), 70-91.#
