Sociological study of the role of social networks on promoting social cooperation in sports and sports tourism; case study of Instagram athletes¬
Subject Areas : Geography and tourism planning, geography and urban planning, urban planning, architecture, geography and rural planning, political geographyAmir masood Amir mazaheri 1 , Mostafa Daneshfar 2 , Zahra Hazrati soomeh 3
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Keywords: Social network, Sport tourism, Social contributions, Sport, Instagram,
Abstract :
The purpose of this study was to investigate the sociological role of social networks in promoting social cooperation in sport and sports tourism; the case study was of Instagram athletes. The present study is an applied study in terms of purpose and according to the executive steps of the research, and the type of data is a mixed study in which quantitative and qualitative techniques were used. in the second part of the study, the nature of the study in terms of data type, quantity, and data collection method was a survey and field. the statistical population of this study includes all users of Instagram social network who were following athletes ' personal pages in this social network also, since the questionnaire of this study was extracted from the analysis of qualitative results related to thematic analysis of virtual pages and the number of the final questions of the questionnaire was 51 questions, the statistical sample size was 357 users of Instagram social network considering 7 samples per question. in the inferential part, in order to test the research hypotheses and also to investigate and Smart PLS3, were used. Social networks as a space for exchange of experiences, information, and mutual support allow athletes and fans to communicate with each other and strengthen the culture of cooperation. These interactions not only increase motivation and a spirit of cooperation among athletes, but also help promote social awareness and build a committed and empathetic sports community. as a result, social networks as an effective tool in creating solidarity and social support in sport, can help improve the quality of life and mental health of individuals.
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