Innovative design of digital transformation model
محورهای موضوعی : Business Strategy
Mojgan Gharibi Marzankola
1
,
sayed mohammjadreza davoodi
2
,
mohammadreza dalvi
3
1 - PhD Candidate of Technology management, Department of Management, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran.
2 - Department of Management, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran.
3 - Department of Management, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran.
کلید واژه: digital transformation, innovation approach, Sustainability, food packaging industries,
چکیده مقاله :
The food packaging industry has been investigated as a case study in this study.The present study was conducted based on interpretive philosophy and with an inductive approach. Also, the present study is an applied-developmental study in terms of objective, and it is a non-experimental (descriptive) research in terms of data collection method. A qualitative research design was used to achieve the research objective. In this study, population includes professors of management and food industry managers. Purposeful sampling (snowball method) was used and theoretical saturation was achieved with 20 participants. The participants of this research include theoretical experts (university professors) and experimental experts (food industry managers). A semi-structured interview and a decision matrix-based questionnaire were used to collect data. The results of qualitative coding were validated with the Holsti method (0.717) and Cohen's Kappa (κ) (0.659). The validity of the questionnaire was confirmed by the formal method and the reliability of the questionnaire was also confirmed by estimating the internal correlation coefficient (0.815). Analysis and coding of the text of the interviews was done using the theme analysis method in MaxQDA 20. Also, structural-interpretive modeling method and MicMac can be used to determine relationships between constructs and model design in the second part. According to the results, the investigated factors and components were grouped in seven levels. These components are: Level 7 components including business resources, digital transformation leadership and digital/sustainable foresight, Level 6 components, including digital/sustainable innovation strategies, the components of level 5, including the use of new technologies in processes and operations, core digital/sustainable capabilities, and employees' digital experience, level 4 components of the model, including a new approach to food packaging industry processes, improving sustainable food packaging functions, and designing innovative food packaging, the level 3 components, including the alignment of the digital/sustainable innovation strategy with Digital/Sustainable Capability and Business Sustainability in the Digital Age, the level 2 components, including the component of improving customer experience (digital/sustainable), and finally, the “consequences of digital transformation” component with an sustainability-driven innovation approach in the food industry.
The food packaging industry has been investigated as a case study in this study.The present study was conducted based on interpretive philosophy and with an inductive approach. Also, the present study is an applied-developmental study in terms of objective, and it is a non-experimental (descriptive) research in terms of data collection method. A qualitative research design was used to achieve the research objective. In this study, population includes professors of management and food industry managers. Purposeful sampling (snowball method) was used and theoretical saturation was achieved with 20 participants. The participants of this research include theoretical experts (university professors) and experimental experts (food industry managers). A semi-structured interview and a decision matrix-based questionnaire were used to collect data. The results of qualitative coding were validated with the Holsti method (0.717) and Cohen's Kappa (κ) (0.659). The validity of the questionnaire was confirmed by the formal method and the reliability of the questionnaire was also confirmed by estimating the internal correlation coefficient (0.815). Analysis and coding of the text of the interviews was done using the theme analysis method in MaxQDA 20. Also, structural-interpretive modeling method and MicMac can be used to determine relationships between constructs and model design in the second part. According to the results, the investigated factors and components were grouped in seven levels. These components are: Level 7 components including business resources, digital transformation leadership and digital/sustainable foresight, Level 6 components, including digital/sustainable innovation strategies, the components of level 5, including the use of new technologies in processes and operations, core digital/sustainable capabilities, and employees' digital experience, level 4 components of the model, including a new approach to food packaging industry processes, improving sustainable food packaging functions, and designing innovative food packaging, the level 3 components, including the alignment of the digital/sustainable innovation strategy with Digital/Sustainable Capability and Business Sustainability in the Digital Age, the level 2 components, including the component of improving customer experience (digital/sustainable), and finally, the “consequences of digital transformation” component with an sustainability-driven innovation approach in the food industry.
Adam, H. E., Teng, Y., & Okeke, C. D. (2024). Digital transformation as a catalyst for business model innovation: A critical review of impact and implementation strategies. Magna Scientia Advanced Research and Reviews, 10(02), 256-264.
Asadi Khansari, R. Dehghani Firouzabadi, M.R.(2013). Introduction of new paper and cardboard materials in the packaging of food industry products. Scientific Quarterly - Promotion of Packaging Science and Techniques, 4th year, 16th issue, pp. 46-57.
Attride-Stirling, J. (2001). Thematic networks: an analytic tool for qualitative research. Qualitative research, 1(3), 385-405.
Bartolacci, F.; Caputo, A.;(2020), Soverchia, M. Sustainability and Financial Performance of Small and Medium Sized Enterprises:A Bibliometric and Systematic Literature Review. Bus. Strat. Environ. 29, 1297–1309.
Behnam, S.; Cagliano, R.; Grijalvo, M. (2018). How should firms reconcile their open innovation capabilities for incorporating external actors in innovations aimed at sustainable development? J. Clean. Prod., 170, 950–965.
Beltrami, M., Orzes, G., Sarkis, J., Sartor, M.,(2021). Industry 4.0 and sustainability: towards conceptualization and theory. J. Clean. Prod. 312, 12773.
Boffa .Eleonora.Maffei.Antonio.(2024), Investigating the impact of digital transformation on manufacturers’ Business model: Insights from Swedish industry. Journal of Open Innovation: Technology, Market, and Complexity 10, 100312.PP1-17.
Carrasco-Carvajal, O., García-Pérez-de-Lema, D., & Castillo-Vergara, M. (2023). Impact of innovation strategy, absorptive capacity, and open innovation on SME performance: A Chilean case study. Journal of Open Innovation: Technology, Market, and Complexity, 9(2), 151-165.
Danae Fard, Hassan; Elwani, Mehdi; Azar, Adel. (2021). Qualitative research methodology in management: a comprehensive approach. Tehran: Safar.
Deng, Z., Zhu, Z., Johanson, M., Hilmersson, M.,(2022). Rapid internationalization and exit of exporters: the role of digital platforms. Int. Bus. Rev. 31, 101896 https://doi.
Denicolai, S., & Previtali, P. (2023). Innovation strategy and digital transformation execution in healthcare: The role of the general manager. Technovation, 121, 102555.
Di Vaio, A.; Hasan, S.; Palladino, R.; Hassan, R.(2023). The Transition towards Circular Economy and Waste within Accounting and Accountability Models: A Systematic Literature Review and Conceptual Framework. Environ. Dev. Sustain, 25, 734–810.
Drago.E, Campardelli.R, Pettinato.M, and Perego.P,(2020). "Innovations in smart packaging concepts for food: an extensive review," Foods , vol. 9, no. 11, pp. 16-28.
Elkhattat, D., & Medhat, M. (2022). Creativity in packaging design as a competitive promotional tool. Information Sciences Letters, 11(1), 135-145.
Eskandari, Aida, Ramezani. Matin, Seif. Sarah, Almuti research. Mohammad Reza, (2022), a review on the development of food packaging and its new methods, Scientific Journal of Packaging Sciences and Techniques, 14th year, number 53, spring 1402, pp. 17-33.
Gassmann, O., Enkel, E., Chesbrough, H.,(2010). The future of open innovation. R D Manag 40 (3), 213–221.
Habibi, Arash; Afridi, Sanam (2021). Multi-indicator decision making. Tehran: Narun.
Holsti, O. R. (1969). Content analysis for the social sciences and humanities, Reading, MA: Addison-Wesley.
Horn, C., Brem, A.,(2013). Strategic directions on innovation management-a conceptual framework. Manag. Res. Rev. 36, 939–954.
Imran, F, Shahzad, K, Butt, A, & Kantola, J. (2021). Digital Transformation of Industrial Organizations: Toward an Integrated Framework. Journal of Change Management, 21(4), 451–
Kim, S., Choi, B., Lew, Y.K.,(2021). Where is the age of digitalization heading? The meaning, characteristics, and implications of contemporary digital transformation. Sustainability 13 (16), 8909.
Koh Givi, Maryam. (2021). The role of absorptive capacity in designing business models based on the mediating role of innovation strategy. Management Science Research 4(11), 192-204.
Lee, C.H., Liu, C.L., Trappey, A.J.C., Mo, J.P.T., Desouza, K.C.,(2021). Understanding digital transformation in advanced manufacturing and engineering: a bibliometric analysis, topic modeling and research trend discovery. Adv. Eng. Inf. 50, 101428
Liu, F., Li, M., Wang, Q., Yan, J., Han, S., Ma, & McClements, D. J. (2023). Future foods: Alternative proteins, food architecture, sustainable packaging, and precision nutrition. Critical Reviews in Food Science and Nutrition, 63(23), 423-444.
Martínez-Peláez.R. , Ochoa-Brust.A, Rivera.S. G. Félix.V. Ostos.R. Brito.H. A. Félix.R. J. Mena.L.2023. Role of Digital Transformation for Achieving Sustainability:Mediated Role of Stakeholders, Key Capabilities, and Technology. Sustainability, 15, 11221.
Mayakova, A., 2019. Digital transformation of modern quality management. Econ. Ann.-ХXI 180 (11–12), 138–145.
Miller, E., Cross, L., & Lopez. M. (2010). Sampling in qualitative research. FBB research group, 19(3), 249-261.
Nadeem, A., Abedin, B., Cerpa, N., & Chew, E. (2018). Digital transformation & digital business strategy in electronic commerce-the role of organizational capabilities. Journal of theoretical and applied electronic commerce research,13(2), i-viii.
Nair, S. S., Trafiałek, J., & Kolanowski, W. (2023). Edible packaging: a technological update for the sustainable future of the food industry. Applied Sciences, 13(14), 8234.
Oganisjana, K., Kozlovskis, K.,(2019). The Identification of Opportunities for Innovations through Collecting Problems from Citizens. JOItmC 5 (4), 76.
Pauliuk, S., Koslowski, M., Madhu, K., Schulte, S., Kilchert, S.,(2022). Co-design of digital transformation and sustainable development strategies - what socio-metabolic and industrial ecology research can contribute. J. Clean. Prod. 343, 130997.
Polyakov, R. K., & Gordeeva, E. A. (2020). Industrial enterprises digital transformation in the context of “Industry 4.0” growth: Integration features of the vision systems for diagnostics of the food packaging sealing under the conditions of a production line. In Digital transformation of the economy: Challenges, Trends and new opportunities, 17(2), 590-608.
Prokhin, E.,(2020). Digital transformation of industrial companies: what is management 4.0? In: Proceedings of the 11th International Conference on E-Business, Management and Economics, Beijing China.
Ramji Ismail Mehsa, Sabbaghpour, Langroudi. Saba, 2019, nanotechnology is a new field in the food packaging industry, scientific-promotional quarterly of packaging science and techniques, year 11, number 42, summer 2019, pp. 6-19.
Ran.Q, Yang.X, Yan.H, Natural resource consumption and industrial green transformation: does the digital economy matter? Resour. Pol. 81 (2023) 103396.
Robertsone.G, Lapiņa..I,(2023). Digital transformation as a catalyst for sustainability and open innovation. Journal of Open Innovation: Technology, Market,and Complexity. Volume 9, Issue 1, March 2023, 100017.
