تحلیل محتوای کیفی آسیب‌شناسی تلویزیون، بر نحوه سبک زندگی ارزش‌های فرهنگی اجتماعی زنان

محورهای موضوعی : فصلنامه زن و جامعه

تهمینه شاوردی ¹ , زهرا خضری ² , عاصمه قاسمی ³

1 - تهمینه شاوردی، دانشیار گروه پژوهشی جامعه‌شناسی، پژوهشکده علوم اجتماعی، پژوهشگاه علوم انسانی و مطالعات اجتماعی جهاد‌ دانشگاهی،
2 - زهرا خضری، دانشجوی دکتری جامعه شناسی فرهنگی، گروه علوم اجتماعی، دانشکده ادبیات، علوم انسانی و اجتماعی، واحد علوم و تحقیقات، دانشگاه
3 - عاصمه قاسمی، استادیار گروه علوم اجتماعی، دانشکده ادبیات، علوم انسانی و اجتماعی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.

تاریخ دریافت : 1400/03/15 تاریخ پذیرش : 1401/11/17 تاریخ انتشار : 1402/02/01

کلید واژه: سبک زندگی, آسیب‌شناسی, تلویزیون, ارزش‌های فرهنگی اجتماعی, زنان مخاطب,

چکیده مقاله :

مقدمه و هدف:. توانایی تلویزیون در جریان‌سازی‌های فرهنگی و تاثیر آن‌ها بر شیوه‌های سبک زندگی بسیاری از جهت‌گیری‌های زنان در ارزش‌های را تحت الشعاع قرار داده است و این پژوهش با هدف تحلیل محتوای کیفی آسیب‌شناسی تلویزیون بر نحوه ارزش‌های فرهنگی اجتماعی سبک زندگی زنان شهر مهاباد انجام پذیرفته است. مواد و روش‌ها: این تحقیق از نوع تحلیل محتوای کیفی جهت‌دار بوده و اطلاعات مورد نیاز بر پایه مصاحبه‌های نیمه ساختاریافته گردآوری گردیده است. روش نمونه‌گیری گلوله برفی بود و اطلاعات از 27 نفر از مصاحبه شوندگان در حوزه کارشناسان رسانه و زنان آگاه، بدست آمد.
یافته‌ها: یافته‌های پژوهش حکایت از آن دارد که بین برنامه‌های تلویزیون داخلی و خارجی و ارزش‌های فرهنگی اجتماعی سبک زندگی زنان رابطه وجود دارد.
بحث و نتیجه‌گیری: نتایج نشان داد صرفاً استفاده از برنامه‌های تلویزیون نمی‌تواند به عنوان عنصر اصلی شکل‌دهنده ارزش‌های فرهنگی اجتماعی زنان به آن سمت و سو دهد. بلکه در کنار این عامل عوامل دیگری از جمله ضعف تلویزیون داخلی، تغییرات نظام اجتماعی کشور، تفکرات سرمایه‌داری و اومانیستی به تأثیر از فرآیند جهانی شدن، تنوع شبکه‌‌های اجتماعی مجازی و سایر عوامل اجتماعی اقتصادی تعیین کننده جهت‌گیری‌های ارزشی سبک زندگی زنان در جامعه شهر مهاباد است.

چکیده انگلیسی:

Introduction and Purpose:
The ability of television in cultural currents and their impact on lifestyles has overshadowed many women's orientations in values, and this study aims to analyze the qualitative content of television pathology on the socio-cultural values of women's lifestyles.
Materials and Methods:
This research is a qualitative content analysis and the required information has been collected based on semi-structured interviews. The sampling method was snowball and information was obtained from 27 interviewees in the field of media experts and knowledgeable women.
Findings:
Findings indicate that there is a relationship between domestic and foreign television programs and socio-cultural values of women's lifestyle.
Discussion and Conclusion:
The results showed that the mere use of television programs can not be shifted as the main element shaping the socio-cultural values of women's lifestyles. In addition to this factor, other factors such as the weakness of domestic television, changes in the country's social system, capitalist and humanist thinking due to the globalization process, the diversity of virtual social networks and other socio-economic factors determine the value orientations of women's lifestyles in Mahabad.

منابع و مأخذ:

- Englis D. Culture and Everyday Life. translated by Ali Baseri,(2021). Janan Najafi. first edit. Andisheh Ehsan Publications. 2002.

2- Bakhtiarifar A. ‘A Sociological Study of Economic and Social Class on the Value System of Women in Isfahan’, Scientific-Social Research Journal of Islamic Azad University, Shushtar Branch Eleventh Year, 2017, 3(39), 177–206.

3- Cohen B. Fundamentals of Sociology. translated by Gholamabbas Tavassoli and Reza Fazel (2002). 13th editi. Tehran, Samat Publications. 1998.

4- Faramarziani S, Hashemi S, Farhangi A, ‘Faramarziani S, Hashemi S, Farhangi A. "The Role of Virtual Media in Changing Social Values with Emphasis on Telegram and Facebook Social Networks’, Social Development Quarterly, 2016. 10(4), 123–148.

5- Gholizadeh A, Ismaili MP. ‘Women’s Cultural Pathology with Emphasis on Cultural Productions of Different Iranian TV Networks (From the Perspective of Female Students of Islamic Azad University, Khoraskan Branch, 2006-2007 Academic Year’, Knowledge Chapter and Research Paper. Educational, 2007. 16, 19–40

6- Azad Armak T, Mohammadi J. ‘Women and TV series’, Women’s Research, 2006, 4(4), 67–94.

7- Story J. Cultural Studies on the Public. translated by Hossein Payendeh. (2016), third edition,Tehran: Ad Publishin. 1992.

8- Noelle-Neuman E. ‘The spiral of silence a theory of public opinion’, Journal of communication, 1974, 24(2), 43–51.

9- Bahonar N, Jafari Kizqan T. ‘Television and its Implications for Iranian Cultural Identity’, Cultural Research Quarterly, 2010, 3(4), 131–156

10- Akbarzadeh jahromi S, Ahmadi A. ‘Typology of Virtual Identity of Iranian Kurdish Women on Instagram’, Quarterly Journal of Culture-Communication Studies, 2020, 52(84), 111–144

11- Hassanian G, Banihashemi SM, Sobhani A. ‘Socio-cultural learning through food programs of “Me and You” and “Jamfood” satellite networks’, Scientific Quarterly of the Fourteenth, 2020, 4(36), 123–160.

12- Mousavi S, Kamalaldini M. ‘Symbolic reproduction of society’s values about women in Television’, Journal of Iranian Social Development Studies, 2009, 1(4), 135–154.

13- Yavari B, Salavatian S. ‘Identification and classification of cultural and social harms caused by the use of satellite serials using the meta-combined method’, Cultural Strategy Quarterly, 2017,10(39), 158–182.

14- Saei M, Heidari H, Saei A. ‘Study and Analysis of Changes in Youth Social Values with Emphasis on the Role of Satellite Televisions’, Quarterly Journal of Cultural Studies and Communication, 2015, 11(41), 132–152.

15- Zaidi S, Aziz SSZ, Muhammad Akrm N. ‘Impact of Television Food Channels on Society’, Global Journal of Mangement and business Research, 2012, 12(17), 66–74.

16- Janadaleh A, Rahnama M. Pathological representation of new media in family studies" (meta-analysis of published articles on the impact of new media on the family). Quarterly Journal of New Media Studies, 2018, 14(16), pp. 40-1.

17- Kraut R. et al. ‘Kraut, R, Paterson, M, Lundmark, V&Scherili, W(1998),Internet Paradox:A Social technology that recurds social involvement and Psychological wellbeing?’, American Psychologist, 1998, 53(9), 10–17.

18- Yousefi N. The role of television in generational relations (with emphasis on cultural values)- Theoretical and experimental study. first edit. Tehran, Jihad Keshavarzi Institute of Humanities and Social Sciences. 2004.

19- Rahmani G, Vahida F, Ismaili R. ‘Study of cultural changes due to the use of satellite media in the field of family values (Case study: families of Farashband Fars city in 2014-2015)’, Journal of Cultural Protection of the Islamic Revolution,2016, 6(1), 1-32.

20- Giddens A. Consequences of modernity. Translation, Mohsen Thalasi,. Second Edi. Tehran Markaz Publishing. 2005.

21- Heidari H. Sociological study of the impact of virtual social networks on relationships between couples (Case study: Tehran). Quarterly Journal of Socio-Cultural Development Studies, 2020, 9( 2), 90-67

22- Derrida J. ‘Faith and Knowledge; the Tow Sourcs of Relegation Ellui J’. 1998.

23- Riters J. Sociological Theory. translated by Houshang Naebi. first edition, Tehran: Ney Publishing. 2016.

24- Ikhlasi E. An Introduction to the Sociology of the Body. First Edit. Sociologists Publications. 2018.

25- Ritzer J. Fundamentals of Contemporary Sociological Theory. translated by Shahnaz Mesmiparast’. third edition, Tehran: Third Edition. 2015.

26- Bichranloo A, Salavatian S, Lajevardi A. ‘Representing the Lifestyle of Young Iranian Women on Instagram’, Quarterly Journal of the Iranian Association for Studies and Communication, 2019, 15(56), 112–140.

27- Mehdizadeh S. Media Theories, Common Thoughts and Critical Views. 8th Editio. Tehran Hamshahri Publications. 2020.

28- Ebrahimi Minagh J, Amiri M, Ameri M. ‘Frankfurt School and Critical Theory (Opinions and Theory)’, Social Science Research Journal, 2008, 1(4), 65–86.

29- Bagheridehabadi A. ‘A Study of Approaches and Dimensions of Technology Hegemony over Human Beings’, Journal of Media and Culture, Institute of Humanities and Cultural Studies, 2014, 4(1), 1–28.

30- Hakim Ara M, Saei M, Nateghi A. ‘he Challenges of Theoretical Media in the Transition from Traditional Media to New Media: Twitter Trend in TV Competitions’, Quarterly Journal of Visual and Audio Scientific Media, 2016, 14(2), 7–33.

31- Tabrizi M. ‘Qualitative content analysis from the perspective of deductive and inductive approaches’, Qualitative content analysis from the perspective of deductive and inductive approaches, 2012, 64(36), 103–138.

32- Blake N. Social Research Design. translated by Hassan Chavoshian. Tehran, Ney Publishing,2005, 418.

33- Ezkia M, Ahmadrash R, Partazian K. Qualitative research methods from theory to practice. first edit. Kayhan Publications. 2017.

34- Bagheri M, Sediq Orei G, Yousefi A. ‘The Problem of Social Interaction in Iranian Society’, Quarterly Journal of Social Issues in Iran, Tenth Year, 2016, 1, 53–80.

35- Emami P, Hashemianfar SA, Haghighatian M. ‘Explaining the relationship between modernity and family orientation in Isfahan’, Sociology of Social Institutions, 2018, 5(11), 227–251.

36- Elmi G, Changi Ashtiani M. ‘Elmi, Ghorban, Changi Ashtiani, Maryam (2013), A Study of the Meaningful Function of Religion in Allameh Tabatabai’s Thought’, Bi-Quarterly Journal of Religious Anthropology, 2013, 10(30), 5–25.

37- Golabi F, Aghayari Hir T, Moidfar S. The role of media in nutritional behaviors and related social context: Citizens over 15 years of age in Tabriz, Appl. Sociol., 2015, 61(1), 27–42.