طراحی و آزمون مدل موفقّیت آموزش الکترونیکی در صنعت آموزش
محورهای موضوعی : مدیریت دانش
مجید زارعی
1
(دانشجوی دکترا، گروه مدیریت، واحد مبارکه، دانشگاه آزاد اسلامی، اصفهان، ایران.)
رسول شفیعیون
2
(استادیار، گروه مدیریت، واحد مبارکه، دانشگاه آزاد اسلامی، اصفهان، ایران. )
سید محمد رضا میراحمدی
3
(استادیار، گروه مدیریت، واحد دولت آباد، دانشگاه آزاد اسلامی، اصفهان، ایران.)
کلید واژه: آموزش الکترونیکی, عوامل حیاتی موفقیت, نظریه داده بنیاد, مدل‌سازی معادلات ساختاری.,
چکیده مقاله :
هدف اصلی این پژوهش طراحی و آزمون مدل موفقیت آموزش الکترونیکی در صنعت آموزش است. این مطالعه با استفاده از رویکرد کیفی نظریه داده بنیاد و رویکرد کمّی مدل‌سازی معادلات ساختاری انجام گرفت. صاحب‌نظران، اساتید دانشگاه رشته مدیریت، مدیران مؤسسات آموزش الکترونیکی و افراد خبره جامعه آماری را تشکیل دادند و تعداد 8 نفر از این افراد به عنوان نمونه آماری در بخش کیفی و تعداد 70 نفر از این افراد در بخش کمّی انتخاب شدند. به منظور گردآوری داده‌ها در بخش کیفی از مصاحبه و در بخش کمّی از پرسشنامه استفاده شده است. برای انجام تحلیل‌های مذکور از نرم‌افزار MAXQDA نسخه 2020 در بخش کیفی و نرم‌افزار مدل‌سازی معادلات ساختاری با استفاده از نرم‌افزار Smart PLS نسخه 4 در بخش کمّی استفاده شد. یافته‌های کیفی نشان داد شرایط علّی الگوی موفقیت آموزش الکترونیکی از 33 کد اولیه و 6 مقوله فرعی؛ شرایط زمینه‌ای شامل 24 کد اولیه و 5 مقوله فرعی؛ شرایط مداخله‌گر از 36 کد اولیه و 8 مقوله فرعی تشکیل شده است. راهبردهای الگوی موفقیت آموزش الکترونیکی از مقوله‌های فرعی توسعه جغرافیایی کسب و کار، نقش برنامه‌ریزی در آموزش الکترونیکی، لزوم بهره‌گیری از دستاورد‌های روز، بکارگیری آموزش الکترونیکی در کاهش هزینه‌ها، عوامل فرهنگی و آموزش الکترونیکی، الزامات آموزش الکترونیکی، استراتژی کسب و کار، طراحی بستر اصولی آموزش الکترونیکی، الزامات موفقیت آموزش الکترونیکی، توانایی کسب وکارهای الکترونیکی می‌شود. همچنین، یافته‌ها نشان داد پیامدهای الگوی موفقیت آموزش الکترونیکی شامل مزایای آموزش الکترونیکی، تعامل در محیط‌های یادگیری الکترونیکی، نقش آموزش الکترونیکی در کسب و کارهای آموزشی، جامعه و آموزش الکترونیکی، پتانسیل آموزش الکترونیکی، آموزش الکترونیکی و کسب و کار و توصیه برای آموزش الکترونیکی می‌شود. یافته‌های کمّی نیز نشان داد مدل پژوهش به‌خوبی برازش شده است.
This research aims to design and test the success model of e-learning in the educational industry. This study was conducted using the qualitative approach of grounded theory and the quantitative approach of structural equation modeling. Experts, management university professors, managers of e-learning institutes, and experts formed the statistical community, 8 of these people were selected as a statistical sample in the qualitative section and 70 of these people were selected in the quantitative section. To perform the aforementioned analysis, MAXQDA software version 2020 was used in the qualitative section and structural equation modeling software using Smart PLS version 4 software was used in the quantitative section. Qualitative findings showed that the causal conditions of the e-learning success model consisted of 33 primary codes and 6 sub-categories; background conditions included 24 primary codes and 5 sub-categories; the intervening conditions consisted of 36 primary codes and 8 sub-categories. E-learning success model strategies consisted of sub-categories of geographical business development, the role of planning in electronic education, the need to take advantage of today's achievements, the use of e-learning to reduce costs, cultural factors, and e-learning, e-learning requirements, business strategy, designing the basic platform of electronic education, e-learning success requirements, and the ability of electronic educational businesses. Moreover, the findings showed the consequences of the success model of e-learning including the benefits of e-learning, interaction in electronic learning environments, the role of e-learning in educational businesses, community and e-learning, the potential of e-learning, e-learning and business, and its recommendation for electronic education. Quantitative findings also showed that the research model is well-fitted.
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