راهبرد گام‌به‌گام برای ایجاد مدل کسب‌وکار پلتفرم چابک
محورهای موضوعی : کارآفرینی
مجید یوسفی بابادی
1
,
جمشید عدالتیان شهریاری
2
,
محمدعلی افشار کاظمی
3
1 - دانش آموختگان دانشگاه علوم تحقیقات
2 - استادیار، گروه کارآفرینی، دانشکده مدیریت واحد تهران مرکزی ، دانشگاه آزاد اسلامی ،تهران، ایران (نویسنده مسئول)
3 - دانشیار گروه مدیریت صنعتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.
کلید واژه: کلیدی: مراحل رشد مدل کسب‌وکار پلتفرم, راهبرد کسب‌وکار پلتفرم, رویکرد پویا و چابک در کسب‌وکا,
چکیده مقاله :
این مقاله به تحلیل چگونگی ایجاد یک راهبرد کسب‌وکار گام‌به‌گام بر اساس رویکردهای پویا، چابک و خودسازمان‌دهی می‌پردازد. مطالعه حاضر چهار مرحله اصلی کسب‌وکار پلتفرم (ورود، رشد، توسعه و بلوغ) را بررسی کرده و عناصر اصلی و راهبردهای مختلف برای هر مرحله را بررسی می¬کند. این عناصر به‌عنوان یک چارچوب مفهومی مورد استفاده قرار می‌گیرند و درنهایت منجر به ایجاد یک مدل کسب‌وکار پلتفرم می‌شود. پژوهش حاضر از نوع کیفی است. جامعه آماری شامل اساتید دانشگاه و خبرگان حوزه کسب‌وکار پلتفرمی می¬باشند که با رویکرد هدفمند و با روش گلوله برفی انتخاب شده¬اند. ابزار جمع¬آوری داده¬ها، مصاحبه¬های عمیق می¬باشد از یک رویکرد چندگانه بر اساس تحلیل مضمون (تم) برای تحلیل داده استفاده شده است.این پژوهش مجموعه‌ای غنی و متنوع از مفاهیم راهبردی را برای طراحی یک پلتفرم ارائه می‌دهد. این امکان را برای شرکت‌های پلتفرم فراهم می‌کند تا احتمال شکست را کاهش داده و در محیط نامطمئن و پیچیده بازار، بقا یابند، همچنین به ارائه‌دهندگان پلتفرم این امکان را می‌دهد تا یک اکوسیستم کسب‌وکار موفق ایجاد نمایند.
This article analyzes how to develop a step-by-step business strategy based on dynamic, agile, and self-organizing approaches. The present study examines the four main stages of platform business (entry, growth, development, and maturity) and investigates the key elements and various strategies for each stage. These elements serve as a conceptual framework and ultimately lead to the creation of a platform business model. The current research is qualitative in nature, with the target population consisting of university professors and experts in the field of platform businesses, selected using purposive sampling and the snowball method. Data collection tool includes in-depth interviews. A multi-faceted approach based on thematic analysis (themes) is employed to analyze the data. This study provides a rich and diverse set of strategic concepts for designing a platform, enabling platform companies to reduce the risk of failure and survive in uncertain and complex market environments. Additionally, it empowers platform providers to establish a successful business ecosystem.
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