راهبرد گام‌به‌گام برای ایجاد مدل کسب‌وکار پلتفرم چابک
الموضوعات :
مجید یوسفی بابادی
1
,
جمشید عدالتیان شهریاری
2
,
محمدعلی افشار کاظمی
3
1 - دانش آموختگان دانشگاه علوم تحقیقات
2 - استادیار، گروه کارآفرینی، دانشکده مدیریت واحد تهران مرکزی ، دانشگاه آزاد اسلامی ،تهران، ایران (نویسنده مسئول)
3 - دانشیار گروه مدیریت صنعتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.
الکلمات المفتاحية: کلیدی: مراحل رشد مدل کسب‌وکار پلتفرم, راهبرد کسب‌وکار پلتفرم, رویکرد پویا و چابک در کسب‌وکا,
ملخص المقالة :
این مقاله به تحلیل چگونگی ایجاد یک راهبرد کسب‌وکار گام‌به‌گام بر اساس رویکردهای پویا، چابک و خودسازمان‌دهی می‌پردازد. مطالعه حاضر چهار مرحله اصلی کسب‌وکار پلتفرم (ورود، رشد، توسعه و بلوغ) را بررسی کرده و عناصر اصلی و راهبردهای مختلف برای هر مرحله را بررسی می¬کند. این عناصر به‌عنوان یک چارچوب مفهومی مورد استفاده قرار می‌گیرند و درنهایت منجر به ایجاد یک مدل کسب‌وکار پلتفرم می‌شود. پژوهش حاضر از نوع کیفی است. جامعه آماری شامل اساتید دانشگاه و خبرگان حوزه کسب‌وکار پلتفرمی می¬باشند که با رویکرد هدفمند و با روش گلوله برفی انتخاب شده¬اند. ابزار جمع¬آوری داده¬ها، مصاحبه¬های عمیق می¬باشد از یک رویکرد چندگانه بر اساس تحلیل مضمون (تم) برای تحلیل داده استفاده شده است.این پژوهش مجموعه‌ای غنی و متنوع از مفاهیم راهبردی را برای طراحی یک پلتفرم ارائه می‌دهد. این امکان را برای شرکت‌های پلتفرم فراهم می‌کند تا احتمال شکست را کاهش داده و در محیط نامطمئن و پیچیده بازار، بقا یابند، همچنین به ارائه‌دهندگان پلتفرم این امکان را می‌دهد تا یک اکوسیستم کسب‌وکار موفق ایجاد نمایند.
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