شناسایی راهبردها و پیامدهای بهکارگیری مدیریت مالی در باشگاههای منتخب لیگ برتر ایران
محورهای موضوعی : علوم ورزشی و سلامت
زکیه مسعودی
1
,
اکبر آفرینش خاکی
2
,
زهرا نوبخت رمضانی
3
,
مژگان خدامرادپور
4
1 - دانشجوی دکتری، گروه مدیریت ورزشی، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران
2 - گروه مدیریت ورزشی، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران
3 - گروه تربیت بدنی و علوم ورزشی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران
4 - گروه تربیت بدنی و علوم ورزشی، واحد سنندج، دانشگاه آزاد اسلامی، سنندج، ایران
کلید واژه: لیگ برتر, مدیریت مالی, ورزشهای سالنی, اقتصاد ورزش.,
چکیده مقاله :
هدف پژوهش حاضر شناسایی و بررسی راهبردها و پیامدهای بهبود مدیریت مالی در باشگاههای منتخب لیگ برتر ایران بود. پژوهش حاضر از نظر روش کیفی و از نظر هدف کاربردي ميباشد پژوهش به صورت کيفي انجام شده است که مبتني بر مصاحبه با 20 نفر از خبرگان و مدیران باشگاههای لیگهای ورزشهای سالنی بسکتبال، والیبال و هندبال است و مصاحبهها تا رسیدن به اشباع نظری ادامه یافتند. پس از کدگذاری مصاحبههای انجام شده، یافتهها بیانگر وجود 21 گویه موثر در بخش راهبردها بوده که شامل 4 مقوله فرعی مدیریت بدهی و سرمایه، توسعه ارتباط با تماشاگران و اعضا، سرمایهگذاری در فناوری و تنوع منابع درآمد میباشد. بخش پیامدها نیز بیانگر 19 گویه بوده که شامل 4 مقوله فرعی: بهبود درآمدها، تقویت باشگاه، توسعه تیمهای پایه و پایهگذاری اهداف پایدار و افزایش هواداران میباشد. راهکارها و پیامدهای این مطالعه میتواند به مدیران باشگاههای ورزشی در راستای افزایش بنیه مالی کمک شایانی نماید.
In recent decades, sports have been recognized as an effective tool for improving the social and economic conditions of societies, playing a role far beyond physical health. In this regard, sports clubs, especially at the professional level, serve as a platform for individual development, the promotion of social identity, and even international achievements. However, the sustainability of these institutions largely depends on their ability to manage financial resources effectively. Financial management, as a vital instrument, plays a key role in the survival of clubs in volatile economic conditions. In Iran’s Premier League clubs, particularly in indoor sports such as volleyball, basketball, and handball, weakness in financial strategies can hinder sustainable development and athletic success. Global research in this area indicates that clubs with efficient financial management are not only more successful in attracting financial resources and reducing costs but also achieve more sustainable sports results. In response to the growing need for developing and implementing effective financial management strategies in Iranian sports clubs, the present study was conducted in 2023 using a qualitative approach. The research population included both scientific and executive experts in professional sports, such as financial managers, CEOs, university faculty members, and sports marketing professionals. The sampling method was purposive, and in total, 20 semi-structured interviews were conducted. Data were collected primarily through semi-structured interviews that continued until theoretical saturation was achieved. Data analysis was carried out based on Strauss and Corbin’s method in three stages: open coding, axial coding, and selective coding. The findings of the study led to the identification of four key strategies for implementing financial management in the selected clubs, which include: revenue diversification, investment in technology, development of fan and member engagement, and debt and capital management. These factors were identified as critical elements in developing sustainable financial strategies. The revenue diversification strategy showed that clubs must avoid relying solely on government support or limited sponsors and move toward developing innovative income-generating methods, including player branding, selling digital and physical products, and leveraging social media platforms. Investment in technology also emerged as a transformative factor, allowing clubs to benefit from smart systems in ticket sales, enhancing fan experiences, and developing digital services. The findings revealed that modern technologies play a vital role in creating unique experiences for fans and improving the club’s brand image. In the third strategy, developing fan and member engagement was introduced as a driving force for increasing loyalty, social participation, and sustainable growth. Creating interactive programs, utilizing social media, and offering exclusive benefits for club members were among the practical measures within this strategy. Finally, debt and capital management was identified as the most fundamental component for club survival, which includes careful monitoring of liabilities, cost efficiency, and optimal reallocation of resources. In the section on the consequences of implementing these strategies, the analysis showed four major outcomes for the studied clubs: improved revenue, infrastructure strengthening, youth team development, and increased fan base. Revenue improvement included increased ticket sales, reduced unnecessary costs, and attracting stronger sponsors. Club strengthening was manifested in the ability to attract high-quality players, enhance technical facilities, and improve the chances of retaining key coaches and players. Moreover, effective financial management led to the development of youth teams through the expansion of financial resources, organizing training camps, and establishing talent identification programs. On the other hand, the development of services and fan programs resulted in the improvement of the club’s image, brand value enhancement, and the expansion of the fan base, ultimately strengthening the connection between the club and society. The present study showed that for the success and sustainability of Iran’s Premier League clubs, adopting a strategic perspective toward financial management is an undeniable necessity. Sole reliance on traditional financial resources makes clubs vulnerable to economic crises. Additionally, the lack of constructive interaction with fans and excessive dependence on government budgets limit the path to sustainable growth. Therefore, modern approaches such as utilizing digital technologies, diversifying revenue, and systematically developing fan community relationships can serve as effective tools for improving both financial and athletic performance of clubs. In this regard, club managers must plan and invest with a scientific, long-term perspective aligned with economic and social developments. The findings of this study may also serve as a strategic and practical roadmap for professional clubs in other sports, facilitating the path toward financial independence and sustainable growth.
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