ارائه مدل شبکه دانش فنی منابع انسانی درصنعت دارو برای بین المللی شدن
محورهای موضوعی :فرح شاپوری 1 , زین العابدین امینی سابق 2 , احسان ساده 3 , علیرضا افشارنژاد 4
1 - دانشجوی دکتری رشته مدیریت بازرگانی - بازاریابی، گروه مدیریت، دانشکده علوم انسانی ، واحد ساوه ،دانشگاه آزاد اسلامی ، ساوه ، ایران.
2 - دانشیار گروه مدیریت ،دانشکده علوم انسانی ،واحد ساوه ،دانشگاه آزاد اسلامی ،ساوه ،ایران.
3 - دانشیار گروه مدیریت ،دانشکده علوم انسانی ،واحد تهران شمال،دانشگاه آزاد اسلامی ، تهران،ایران.
4 - استادیار گروه مدیریت ،دانشکده علوم انسانی ،واحد ساوه ،دانشگاه آزاد اسلامی ،ساوه ،ایران.
کلید واژه: دانش فنی منابع انسانی, بین المللی شدن, صنعت دارو,
چکیده مقاله :
زمینه و هدف: اهمیت روزافزون تجاری سازی، تبدیل شدن به دهکده جهانی و لزوم برقراری ارتباط با دنیا، باعث شده به مقوله دانش فنی منابع انسانی نگاه ویژه ای شود. از این رو، هدف این پژوهش ارائه مدل شبکه دانش فنی منابع انسانی در صنعت دارو برای بین المللی شدن می باشد. روش بررسی: این پژوهش از نظر هدف بنیادی-کاربردی و بصورت کیفی و کمی انجام شد. در بخش کیفی، جامعه آماری شامل خبرگان آشنا به موضوع بودند. جامعه آماری بخش کمی را مدیران و کارشناسان صنعت داروسازی استان تهران تشکیل دادند و روش نمونه گیری تصادفی طبقه ای و روش گردآوری داده‌ها پرسشنامه بود. برای تحلیل داده ها، از نرم افزار مدل ساختاری استفاده شد. یافته ها: مدل نهایی شامل ابعاد محیط درونی سازمان، محیط بیرونی سازمان، توسعه و تحقیق، تولید دانش فنی، تجاری سازی، نیازهای جامعه و بازار،آخرین وضعیت پیشرفت تکنولوژی و تولید و بازار در تجاری سازی، برنامه ریزی استراتژیک، توسعه شبکه، تهدیدها، فرصت‌ها و محدودیت‌ها در بازارهای خارجی و فرایند بین المللی شدن می باشد. نتیجه گیری: الگوی ارائه شده پاسخی برای مشکل واقعی شرکت های دارویی بوده و توجه به گام های مدل، می‌تواند آگاهی و بینش لازم برای تخصیص بهینه منابع برای سیاستگذاران را فراهم سازد.
Background and purpose: The increasing importance of commercialization, becoming a global village and the need to communicate with the world, has caused a special look at the technical knowledge category of human resources. Therefore, the purpose of this research is to provide a model of the technical knowledge network of human resources in the pharmaceutical industry for internationalization. Research method: This research was conducted qualitatively and quantitatively in terms of fundamental-applied purpose. In the qualitative part, the statistical population included experts familiar with the subject. The statistical population of the quantitative part was formed by the managers and experts of the pharmaceutical industry of Tehran province, and the stratified random sampling method and the data collection method was a questionnaire. Structural model software was used for data analysis. Findings: The final model includes the dimensions of the internal environment of the organization, the external environment of the organization, development and research, production of technical knowledge, commercialization, society and market needs, the latest state of technological progress and production and market in commercialization, strategic planning, network development, Threats, opportunities and limitations in foreign markets and the process of internationalization. Conclusion: The presented model is an answer to the real problem of pharmaceutical companies, and paying attention to the steps of the model can provide policymakers with the necessary knowledge and insight for the optimal allocation of resources
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