Factors Affecting the Marketing of Organic Farming Products (Case Study: Miandoab County)
محورهای موضوعی : Farm ManagementZohreh Jesarati 1 , Loghman Rshidpour 2 , Soleiman Rasouli Azar 3
1 - Department of Agricultural Management, Mahabad Branch, Islamic Azad University, Mahabad, Iran
2 - Department of Agricultural Management, Mahabad Branch, Islamic Azad University, Mahabad, Iran
3 - Department of Agricultural Management, Mahabad Branch, Islamic Azad University, Mahabad, Iran
کلید واژه: agriculture, Marketing, organic products, Miandoab County,
چکیده مقاله :
Organic agriculture is rapidly growing while the lack of knowledge and skills to manage organic farms and the lack of market opportunities for the organic products are the most important reasons for the disinclination to the use of the organic agriculture practices. The main aim of this study was to determine the factors underpinning the marketing of organic agriculture products. The research was a descriptive survey in terms of purpose. The research instrument was a questionnaire whose validity was determined by the content validity and its reliability was estimated to be 89% by Cronbach's Alpha. The population of the study included all organic farmers who have supplied their products to a fruit and vegetable market in Miandoab. The sample size was determined as 148 by the Morgan-Kerjisy table and was selected by stratified sampling method and simple randomization. Finally, 150 questionnaires were collected. The results showed a significant relationship between the marketing of the organic agriculture products with educational factors, economic factors, intelligence agents, production factors and social factors at the 0.05 level. Also, the results of regression analysis showed that the variables of production factors, educational factors, and economic factors captured 53% of the variance of the dependent variable.
در موقعیت کنونی کشاورزی ارگانیک به سرعت در حال رشد و گسترش میباشد در حالیکه فقدان دانش و مهارت برای مدیریت یک مزرعه ارگانیک و فقدان فرصتهای بازاری برای محصولات ارگانیک مهمترین دلیل برای عدم کاربرد فعالیتهای کشاورزی ارگانیک بوده است. بنابراین هدف کلی این تحقیق تبیین عوامل موثر بر بازاریابی محصولات کشاورزی ارگانیک بود. این تحقیق از نوع تحقیقات پیمایشی- توصیفی و از نظر هدف کاربردی بود. ابزار پژوهش، پرسشنامه‌ای محقق ساخته بود که به منظور تعیین روایی ابزار سنجش، با استفاده از روش اعتبار محتوایی و پایایی آن از آزمون آلفای کرنباخ استفاده شد که مقدار این ضریب 89 درصد بدست آمد. جامعه آماری این پژوهش شامل کلیه کشاورزانی بود که محصولات ارگانیک تولیدی خود را به میدان تره بار میاندوآب عرضه کرده اند. حجم نمونه با استفاده از جدول مورگان- کرجیسی 148 نمونه تعیین شد و با استفاده از روش نمونه گیری طبقهای و تصادفی ساده انتخاب و در نهایت 150 پرسشنامه تکمیل و جمعآوری شد. نتایج به دست آمده نشان داد که ارتباط معنیداری بین بازاریابی محصولات کشاورزی ارگانیک با عوامل آموزشی، عوامل اقتصادی، عوامل اطلاعاتی، عوامل تولیدی و عوامل اجتماعی در سطح 05/0 وجود دارد. همچنین نتایج حاصل از تحلیل رگرسیونی نشان داد که متغیرهای عوامل تولید، عوامل آموزشی و عوامل اقتصادی 53 درصد از تغییرات متغیر وابسته را تعیین کردند.
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