Identification of Strategies for Sustainable Development of Rice Production in Guilan Province Using SWOT Analysis
محورهای موضوعی : Strategic planning
محسن شفیعیان اصطهباناتی
1
,
مهدی همایونفر
2
,
مهدی فدایی
3
1 - دانشجوی دکتری مدیریت صنعتی، دانشکده مدیریت و حسابداری، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران
2 - استادیار مدیریت صنعتی، دانشکده مدیریت و حسابداری، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران
3 - استادیار مدیریت صنعتی، دانشکده مدیریت و حسابداری، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران
کلید واژه: Sustainable Development, SWOT analysis, Strategy Formulation, Rice production,
چکیده مقاله :
Sustainable development is one of the most important issues that can be considered from different aspects and in different contexts including sustainable agriculture. This study aimed to investigate the main strategies related to sustainable development of rice production as an important agricultural product in Guilan Province using a SWOT analysis. To this end, different internal (strengths and weaknesses) and external (opportunities and threats) factors affecting rice production development were reviewed in the literature. Next, a questionnaire was designed based on the potential opportunities, threats, strengths and weaknesses in the literature and the initial interview of the experts; then, the experts were asked to determine the importance of factors on a five-point Likert type scale. The results showed that the rice production received the total scores of 2.14 and 2.24 for the External Factor Evaluation (EFE) matrix and the Internal Factor Evaluation (IFE) matrix, respectively, indicating the ineffectiveness of the industry’s strategies. These scores mapped the position of rice production in Guilan Province. Finally, a number of strategies for sustainable development of rice crop were outlined in order to reduce the weaknesses, avoid the threats, improve the strengths, and grasp the opportunities for the rice production of Guilan Province.
توسعه پایدار یکی از مهم‌ترین مسائلی است که می‌تواند از جنبه‌های مختلف و در زمینه‌های مختلف از جمله کشاورزی پایدار مورد بررسی قرارگیرد. این تحقیق در رابطه با شناسایی مهم‌ترین استراتژی‌های توسعه‌ی پایدار محصول برنج به عنوان مهم‌ترین محصول کشاورزی استان گیلان با استفاده از ماتریس SWOT می‌باشد. بدین منظور، ابتدا با مطالعه‌ی ادبیات پژوهش عوامل داخلی (نقاط قوت و ضعف) و خارجی (فرصت‌ها و تهدادها) تأثیرگذار بر توسعه‌ی محصول برنج شناسایی شدند. سپس، پرسشنامه‌ای شامل فهرستی از نقاط قوت و ضعف، فرصت‌ها و تهدیدهای پیش‌روی محصول برنج با استفاده از شاخص‌های بهدست آمده از مرور ادبیات و همچنین نظرات خبرگان تنظیم شد. در ادامه از خبرگان خواسته شد تا با استفاده از طیف لیکرت (پنج سطحی) نسبت به وزن‌دهی عوامل نهایی تأیید شده، مبادرت ورزند. در ادامه با محاسبه مجموع امتیازات، میانگین وزن‌ها و نهایتاً ضریب وزنی، اهمیت هر کدام از عوامل مشخص گردید. نتایج تحقیق نشان داد، مجموع امتیاز وزن‌دار محصول برنج استان گیلان در ماتریس عوامل خارجی برابر با 14/2 و در ماتریس عوامل داخلی 24/2 می باشد، که این امتیازات نشانگر شرایط نه چندان مطلوب محصول برنج از نظر عوامل داخلی و خارجی در استان گیلان می‌باشد. در آخر نیز جهت کاهش یا دفع نقاط ضعف و تهدیدها و نیز بهبود و تقویت نقاط قوت و فرصتهای پیش‌روی محصول برنج استان گیلان، استراتژی‌های مناسبی جهت توسعه‌ی پایدار این محصول ارائه گردید.
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