بررسی عوامل مؤثر بر رونق بازارهای سنتی با رویکرد مدل‌سازی معادلات ساختاری (مطالعه موردی: بازار سنتی کلان‌شهر رشت)
محورهای موضوعی : مطالعات برنامه ریزی شهری و منطقه ای
ابوذر مطیع دوست
1
(دانشجوی دکتری جغرافیا و برنامه‌ریزی شهری، دانشگاه محقق اردبیلی، اردبیل، ایران)
حسین نظم فر
2
(استاد گروه برنامه ریزی شهری و روستایی، دانشگاه محقق اردبیلی، اردبیل، ایران)
کرامت اله زیاری
3
(استاد گروه جغرافیا و برنامه‌ریزی شهری، دانشکده جغرافیا، دانشگاه تهران، تهران، ایران)
عطا غفاری گیلانده
4
(دانشیار گروه برنامه ریزی شهری و روستایی، دانشگاه محقق اردبیلی، اردبیل، ایران)
کلید واژه: رونق, مدل‌سازی معادلات ساختاری, بازارهای سنتی, کلان‌شهر رشت, شاخص‌های برازش,
چکیده مقاله :
هرچند بازارهای سنتی از دیرباز به‌عنوان یکی از مؤلفه‌های هویت‌بخش شهرهای ایرانی ایفاء نقش می‌کنند، اما امروزه به دلایل مختلف نقش بازارهای سنتی در بسیاری از شهرها و به‌ویژه کلان‌شهرهای ایران کاهش‌یافته است که در صورت عدم برنامه‌ریزی صحیح، احتمال زوال و یا حتی نابودی برخی از بازارهای سنتی نیز قوت خواهد گرفت. این تحقیق در پی آن است که عوامل مؤثر بر رونق بازارهای سنتی را موردمطالعه قرار دهد. این پژوهش بر مبنای طرح تحقیق از نوع پیمایشی و بر اساس هدف تحقیق، از نوع کاربردی هست. جامعه آماری این پژوهش برابر با ۶۷۹۹۹۵ نفر و حجم جامعه نمونه نیز برابر با 384 نفر می‌باشد. برای تحلیل داده‌ها از رویکرد مدل‌سازی معادلات ساختاری که یکی از اصلی‌ترین روش‌های تجزیه‌وتحلیل چندمتغیره است، با به کار گرفتن نرم‌افزارهای SPSS و Mplus استفاده شده و بدین منظور ابتدا از تحلیل عاملی اکتشافی و سپس از روش تحلیل عاملی تأییدی مرتبه دوم و درنهایت از شاخص‌های برازش به‌منظور ارزیابی برازش مدل نهایی استفاده گردیده است. بر اساس نتایج این تحقیق درمجموع، حدود 82 درصد از واریانس کل متغیرها توسط این عوامل تحت پوشش قرارگرفته‌اند. همچنین برآیند شاخص‌های برازندگی در این تحقیق حاکی از آن است که مدل ساختاری پیشنهادی، برازش خوب و قطعا قابل قبولی را داراست. برازش خوب مدل نهایی درواقع مهر تاییدی بر چند بعدی بودن و به بیان دقیق تر پنج بعدی بودن سازه رونق بازارهای سنتی است که این ابعاد عبارت اند از: جاذبه‌های فروشندگان، جاذبه‌های کالبدی، جاذبه‌های اقتصادی، جاذبه‌های رفاهی و جاذبه‌های اجتماعی.
Although traditional bazaars have long been considered as one of the components of the identity of the Iranian cities, but today, with the expansion of stores and shopping centers, the role of traditional bazaars in many cities and especially in metropolitan areas of Iran has declined, which if not planned properly, the likelihood of the deterioration of some of these markets will be strengthened. This research seeks to study effective factors on the prosperity of traditional bazaars (Case Study: Rasht Metropolis), with a structural equation modeling approach. This research is a survey based on research design and is applicable to the research purpose. The statistical population of this study is 956971 people and the sample size is 384 people. To analyze the data, structural equation modeling approach was applied using SPSS and Mplus software. In this research, the exploratory factor analysis and then the confirmatory factor analysis method were used. Finally, fitting indexes were used to assess the fit of the final model. The results of this study indicate that the five main factors driving traditional bazaars are: sellers attraction, physical attraction, economic attractions, welfare attractions and social attractions. Overall account for 86% of variance of all variables by this the main factors are covered. Also, the results of this study indicate that the structural model of this research has a good fit and the features of this research have had good explanatory power.
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