شناسایی سبک‌های زندگی الکترونیکی جمعیت شهرنشین ایران

محورهای موضوعی : کالبدی

حلیم بردی قره جه ¹ (گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران)
هرمز مهرانی ² (گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران)
حسین دیده خانی ³ (گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی، علی آباد کتول، ایران،)
روح اله سمیعی ⁴ (گروه مدیریت، واحد علی آباد کتول، دانشگاه آزاد اسلامی،علی آباد کتول،ایران)

تاریخ دریافت : 1399/05/03 تاریخ پذیرش : 1400/01/21 تاریخ انتشار : 1400/04/01

کلید واژه: سبک زندگی, دلفی فازی, خوشه بندی, سبک زندگی الکترونیکی,

چکیده مقاله :

امروزه با گسترش استفاده از اینترنت و وسایل الکترونیکی برخلاف تعاریف گذشته با سبک زندگی الکترونیکی روبرو هستیم. این پژوهش، به دنبال شناسایی انواع سبک‌‌‌های زندگی الکترونیکی جمعیت شهری ایران هست که در دو گام صورت پذیرفت. در گام اول با مرور ادبیات مرتبط و همچنین نظر خواهی از 25 خبره با استفاده از روش دلفی فازی به شناسایی مولفه‌های تاثیرگذار در سبک زندگی الکترونیکی ایرانی‌ها پرداخت. گردش‌های دلفی فازی در دو دور صورت گرفت که حاصل آن شناسایی 13 مولفه بود. در گام دوم، پرسشنامه‌ای با استفاده از نظرات خبرگان و همچنین بررسی ادبیات گذشته، طراحی گردید و در بین نمونه که با استفاده از روش نمونه‌گیری خوشه‌ای-فضایی چند مرحله‌ای به تعداد 970 انتخاب شده بود، توزیع گردید. برای تعیین تعداد خوشه‌ها از تحلیل عاملی استفاده شد که حاصل آن پنج خوشه بود و جهت شناسایی سبک‌های زندگی الکترونیکی از روش خوشه بندی استفاده گردید و ویژگی‌های این پنج نوع سبک زندگی شناسایی شد. این خوشه‌ها براساس نوع رفتار آنها تعامل‌گراها، منفی نگرها، پیشگامان، ضرورت‌گراها و لذت‌گراها نامگذاری گردید.

منابع و مأخذ:

References

1. Abazary, Yousef, Chavoshian, Hasan (1381). From social class to lifestyle, new approaches in the sociological analysis of social identity, Sociological studies, Fall and Winter, 20, pp: 3-28. (In Persian).


2. Adler, A. (1956). The Individual Psychology of Alfred Adler. H. L. Ansbacher and R. R. Ansbacher (Eds.). New York: Harper Torchbooks.


3. Ahmad, Norzieiriani& Omar, Azizah&Ramayah, T.. (2010).Consumer lifestyles and online shopping continuance intention. Business Strategy Series. 11(4). 227-243.


4. Ameriana, M., Amerian, F. (2014). E-lifestyle in EFL Course books: Case study of Top Notch Series. Social and Behavioral Sciences 98-  pp 225 – 234.


5. Asabergar, A. (2000) Method of Media Analysis, Translator: ParvizJalali, Media Research Institute.


6. Asghari Lafmejani, Sadegh, Nasimi, Hamidreza(1397). Analysis of Generational Changes in Nomadic Community Lifestyle (Case Study: Bayari Tribe, Kohgiluyeh and Boyer-Ahmad Province, Scientific and Research Quarterly of New Attitudes in Human Geography, 11(1), pp: 317-337.(In Persian).


7. Azad Armaki, Taghi. (1386). Everyday life in Iran, daily life, power and culture, Tehran University,  Jahad publication (In Persian).


8. Bourdieu, pierre. (1984). "Distinction: A social critique of Judgments ofTaste", London: R. K. P.


9. Bourdieu, pierre. (1984). "Distinction: A social critique of Judgments ofTaste" , London: R. K. P.


10. Brown, R. (1965),Psychology& Social Structure , NewYork:The free press.


11. Chapin, F. Stuart (1935).Contemporary American Institutions: A Sociological Analysis. Published by Harper & Brothers.


12. Chanaron, J. J. (2013). Innovative lifestyle: towards the life of future-an exploratoryessay. Megatrend revija, 10(1), 63-82.


13. Chaney, D, (1996), Life style, London, Routledge.


14. Chang, P. Hsu, C., Chang, P. (2011). Fuzzy Delphi method for evaluating hydrogen production Technologies. International Journal of Hydrogen Energy. Volume 36, Issue 21, PP: 14172-14179.


15. Chapman, J.L. (1935). We Revolutionized Our Schools. Journal of education. Volume: 118 issue: 1, page(s): 9-11. https:// doi.org/ 10.1177/ 002205743511800104.


16. Cho, C., Cheon, H., (2004). Why do people avoid advertising on the Internet? J. Advert. 33 (4), 89–97.


17. Cochran W. (1977) Sampling Techniques 3rd Edition, Wiley publishers, New York.


18. Douglas, M., & Isherwood, B. C. (1979). The world of goods: Towards an anthropology of consumption. London: Allen Lane


19. Ebrahimzadeh Asmin, Hosein, Ashtari Mehrjerdi, Abazar, Eslami, Iman(1398).  Reverse rural migration by changing urban lifestyle, Scientific and Research Quarterly of New Attitudes in Human Geography, 12(1), pp: 169-186. (In Persian).


20. Featherstone, M.)1987). Lifestyle and Consumer Culture. Theory, Culture & Society. Volume: 4 issue: 1, page(s): 55-70. https:// doi.org/ 10.1177/ 026327687004001003.


21. Featherstone, M. (1991) Consumer Culture and Postmodernism, Sage Publications, London.


22. Fern, E. F. (2001), Advanced Focus Group Research , London: Sage.


23. Giddens, A. (1991). Modernity and self-identity: Self and society in the late modern age. Stanford University Press.


24. Gonzalez, A. M. & Bello, L. (2002). The Construct Lifestyle in Market Segmentation the Behavior of Tourist Consumers. European Journal of Marketing, 36(1/2), 51-85.


25. Harcar, T., Kaynak, E.(2008). Life-style orientation of rural US and Canadian consumers: Are regio-centric standardized marketing strategies feasible?.Asia Pacific Journal of Marketing and Logistics 20(4): pp 433-454.


26. Hassan, SitiHasnah,  T. Ramayah, Mohamed, Osman &Maghsoudi, Amin(2015). E-lifestyle, Customer Satisfaction, and Loyalty among the Generation Y Mobile Users. Asian Social Science; Vol. 11, No. 4. Pp 157- 168.


27. Hawkins, D.I., Best, R.J., Coney, K.A., (2002). Consumer Behaviour—Building Marketing Strategy, 8th ed. Tata McGraw Hill, New Delhi.


28. Hayek, Ali, Ramazani, Ahmad, Moradi, Maryam, Mir Abbasi, Seyed Bagher, Sadeghi, Mohammed(2019), Analysis of Terrorism in the Middle East from the Perspective of Islamic Law and International Law. Journal of New Attitudes in Human Geography, 12 (1), 528-549.


29. Hendry, L., Glendinning, A., Shucksmith, J.,(1995). Lifestyle, health and social class in adolescence, Social Science & Medicine, Volume 41, Issue 2, Pages 235-248.


30. Heshyarmanesh, H., Farhadi, M., Hashyarmanesh, A., Jafarian, N., (2013). Hierarchical clustering and mean chi in R, SAS, MATLAB software. Iranian Journal of Official Statistics. Year 24, Number 2, Autumn and Winter. Pp. 227-240.


31. Hoon, K., (2002). E-lifestyle and motives to use online games. Enhanc. Mark. Thought Pract. 15 (2), 71.


32. Hyun-Joo Lee , Heejin Lim , Laura D. Jolly & Jieun Lee (2009) Consumer Lifestyles and Adoption of High-Technology Products: A Case of South Korea, Journal of International Consumer Marketing, 21:2, 153-167.


33. Kaynak, E., & Kara, A. (2001). An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendencies: A comparative study in two CIS states. International Journal of Advertising, 20(4), 457-482.


34. Keramti Maez, Hadi, Mirkhalili, Seyed Mahmoud (1399). Critique of Filtering Policies in Preventing Adolescent Victims in Virtual Social Networks as a New Environment of Human Geography, Scientific and Research Quarterly of New Attitudes in Human Geography, 12(2), pp: 75-96. (In Persian).


35. Kim, J., Jin, B., & Swinney, J. (2009). The role of etail quality, satisfaction and e-trust in online loyalty development process. Journal of Retailing and Consumer Services, 16: 239–247.


36. Krishnan, J.,(2011). Lifestyle – A Tool for Understanding Buyer Behavior. Int. Journal of Economics and Management 5(1): p 283 – 298.


37. Lamont, M. et al. (1996). Cultural and Moral Boundaries in the United States: Structural Position geographic location, and lifestyle explanations, Poetics, Vol. 24, Issue 1, Pages 31-56.


38. Lazer, William (1963), "Life Style Concepts and Marketing, in Toward Scientific Marketing, ed. Stephen A. Greyser, Chicago, IL: American Marketing Association, 130-139.


39. Mahdavi Kani, Mohammad Saeed, (1386). The concept of lifestyle and its scope in social sciences, Cultural Research Quarterly, First Year, No. 1, pp. 199-230.(In Persian).


40. Mckee, J, B. (1969). Introduction to Sociology, Holt Rinehart & Winston Inc.


41. Mitchell, A. (1983), The Nine American Lifestyles, Warner, New York, NY.


42. Norzieiriani Ahmad, Omar, A., T. Ramayah (2010). Consumer lifestyles and online shopping continuance intention. Emerald Group Publishing Limited, BUSINESS STRATEGY SERIES. VOL. 11 NO. 4. Pp 227-243.


43. O’Brien & Schrag & Martin, (1969), Reading in General Sociology, Houghton, Mifflin Co.


44. Pandey, S., & Chawla, D. (2014). E-lifestyles of Indian online shoppers: A scale validation. Journal of Retailing and Consumer Services, 21(6), 1068-1074.


45. Qaderzadeh, A, Iran Doost, S (1393). Qualitative study of lifestyle typology: The study of youth in Mahabad, Applied Sociology, Twenty-fifth year, Serial No. 55, No. 3, pp. 135-161.


46. Rojase-Mendez, J. I., Chaubey, M. D., & Spillan, J.E. (2013). Consumer lifestyle and market segmentation in Chile. Journal of International Business Research, 12(2):1-21.


47. Rokeach, M. (1973). The Nature of Human Values. The Free Press, New York, NY.


48. Segalan, M. (1370). Historical Sociology of the Family, Majid Elyasi, Tehran: Markaz Publishing.


49. Simmel, Georg, (1972), On Individuality and Social Forms, Edited by and with an introduction by Donald Levine, Chicago: University of Chicago Press.


50. Smith, S.M., and Swinyard, W.R. (2001).The identification of shopping behaviors among Internet users. World Marketing Congress, Cardiff Business School, Cardiff, UK, June 28–July 1, 2001.


51. Sobel, M, (1981), Lifestyle and social structure: Concepts, Definition and Analyses, Academic Press.


52. Van Houten D.R. Thpmpspn, J.D.(1970),The Behaviorial Sciences, Addison-Wesley Pub.


53. Veblen, Thorstein (1953). The Theory of the Leisure Class: An Economic Study of Institutions, the Mentor Edition. Introduction by C. Wright Mills. New York: The Macmillan Company.


54. Wells, W. and Tigert, D. (1971), “Activities, interests, and opinions”, Journal of Advertising Research, Vol. 11, pp. 27-35.


55. Yu, C.-S., (2011). Construction and validation of an e-lifestyle instrument. Internet Res. 21 (3), 214–235.