Social Research: 5 (33)

Open Access Article

1 - model of brand community online impact on brand performance and brand equity With emphasis on the role of social capital (Case Study: manufacturing company of Sony media products)
Narjes Ebadati Bagher Saroukhani Ali Akbar Farhangi

Abstract The aim of this paper is to provide a model for brand community impact on brand performance and brand equity with moderator role of social capital in the media products producer organizations. The study population is Sony's society that is consisted of two grou More

Abstract The aim of this paper is to provide a model for brand community impact on brand performance and brand equity with moderator role of social capital in the media products producer organizations. The study population is Sony's society that is consisted of two groups: online customers of Sony's brand and managers, marketers and sellers of Sony products. The sample size for two group in the absence of accurate statistics according to Cochran is 384 people that were selected by simple random sampling. Research tools are online brand community, brand performance and brand equity Inventory. To validate the assessment tool was used lisrel software and then The Cronbach's alpha was used to reability. Hypothesis tested by PLS structural software. The results showed a online brand community powerful influence on brand performance and brand equity  also the results showed that online brand community impact  the moderator role of social capital  on brand performance and brand equity  was confirmed.This  study developed a unique model of a brand community impact  process on brand performance and brand equity . Manuscript profile

Open Access Article

2 - Investigation of The Social Factors Effecton on The Social Alienation Among The Students of Social Scienses Faculty of Roudehen Islamic Azad Uni in 1390
Fereshte Hosseini Khalil Mirzaei

Abstract Alienation has been Started Since Adam and Hava ate the forbidden fruit and expelled from paradise. Alienation is not a new issue, but in all of the historical aras and different cultures, it has been the origin of anxiety and sadness in human being, but it has More

Abstract Alienation has been Started Since Adam and Hava ate the forbidden fruit and expelled from paradise. Alienation is not a new issue, but in all of the historical aras and different cultures, it has been the origin of anxiety and sadness in human being, but it has been promoted in this ara and transformed acniss. One of the great problems of the today men it that material things has been expanded to all of the existence of the today men and dominated to the spiritual sprite. Thus, this research deals with the social factors effect on the social alienation among the students of social sciences faculty of rudehen Islamic azad uni in 1390. This research has been done be descriptire research method (survey) and its population was the whale students of roudehen social sciences students with sample size of 300 person in accordance with vamane formula chosen by random proportional stratified sampling. The data was gathered through a questionnaire designed by researeher standardized through formal validity and reliability (cronbachs alpha) and analyzed by pearsons correlation coefficient, regression and analysis of variance the findings show that there is significant relation among social trust, social satisfaction, religiosity, social status and alienation the hypotheses of the study were confirmed. Manuscript profile

Open Access Article

3 - The Effectiveness of Blended learning based on Social Networks on Academic self-regulation Secondary school Female students Karaj City
Farzaneh Shahrokhi Haghreza eivazi Ashraf Babakhanloo Behzad Shoghi

Abstract The present study was aimed to examine the Effectiveness of Blended learning based on Social Networks on Academic self-regulation Secondary school Female students Karaj City in the years of 2015. The study was semi-experimental with a pre-test post-test design More

Abstract The present study was aimed to examine the Effectiveness of Blended learning based on Social Networks on Academic self-regulation Secondary school Female students Karaj City in the years of 2015. The study was semi-experimental with a pre-test post-test design along with a control group. The statistical population consisted of all Secondary school Female students Karaj City, Sample for study with the method Multi stage cluster sampling in two groups experiment group (20 individuals) and control group (20 individuals) were Select. Experiment group During the 8 weeks beside the use of social networks and also Course Content The traditional way For the experimental group were offered classes. Data collection tool in this study was self-regulation Zimmerman and Martinez-Pons (1986) Standard questionnaire. Analysis of collected data was done through SPSS20 software in two sections: descriptive and inferential (Analysis of variance with repeated measures). The results showed that after training significant differences on Academic self-regulation with control group Created. Experiment group after two months of training Its superiority Maintained. Results Research, Represents positive effect was Blended learning Based on Social Networks on Academic self-regulation Manuscript profile

Open Access Article

4 - The role of women's political participation in the process of sustainable development (in the three governments: reformist, Fundamentalist and moderate)
Behrang Sadighi Pardis Ameri

Abstract Due to the increasing participation of members of the society, it is necessary to analyze the women participation in every aspects as a half of the population of the country. This research is about to answer the generalized questions: How is the representation More

Abstract Due to the increasing participation of members of the society, it is necessary to analyze the women participation in every aspects as a half of the population of the country. This research is about to answer the generalized questions: How is the representation of women’s rule in political participation development in developmental documents of the I.R.R and in authorities point of wives, by analyzing role of women’s political participation in the sustainable development process, according to the qualities of the representation of this rule by its level of importance. According to the results, reasons of women not getting involved into the political participations is beyond law and policy, processing research data collected by theoretical sampling in 3 deferent governments in IRAN reveals that there are 10 major and 24 more sub-topics about participations of women in sustainable developments in cultural, social, legal and governmental aspects. In summary this research has been achieved "the process of grey upheaval" by examining this zone and mainstream changes in deferent political and social time gaps.  According to the results, confusions are seen in the gender mainstreaming in the country, which could be explained by this theory. Manuscript profile

Open Access Article

5 - study the relationship between social support and orientation to recidivism
Mohammad Zahedi asl Mohammad Rajeieyan

Abstract In the present study, based on survey and by implementing self-made questionnaire The relationship between social Hmayt‌Hay a tendency to recidivism among released from prison were discussed. The results of SPSS, using Pearson correlation and multivariate regre More

Abstract In the present study, based on survey and by implementing self-made questionnaire The relationship between social Hmayt‌Hay a tendency to recidivism among released from prison were discussed. The results of SPSS, using Pearson correlation and multivariate regression tests show Hmayt Hay between the family system, social networks and support organizations with a tendency to repeat the crime, there is a significant relationship  So that, we can strengthen social ties and social support through support organizations, Communities, social networks, families and interpersonal relationships offered reduced environment causing offense And thus committing the criminal offense for individuals' tendency to prevent recidivism. Manuscript profile

Open Access Article

6 - Check the quality of the urban environment and its impact on improving the satisfaction of citizens(Case Study: Rodhen)
Arash Rahmani Vali Allah Nazari Reza Taherkhani

Abstract The main objective of this study was to assess the quality of the urban environment Rodhen from the perspective of citizens and the role of the Important in improving the situation of citizens. This research has an objective discussion of research methods analy More

Abstract The main objective of this study was to assess the quality of the urban environment Rodhen from the perspective of citizens and the role of the Important in improving the situation of citizens. This research has an objective discussion of research methods analytical users and matching. The nature and methods of data collection a descriptive - survey research is Data collection, fieldwork and the library documentation. The analysis of questionnaires was done in descriptive and inferential levels. The sample size is 340 And the results show the level of citizen satisfaction with the quality of the urban environment are relatively low Branch. The quality of the environment in terms of socio-cultural factors and the quality of the physical environment is at a low level While the quality of the urban environment and environmental components in a more favorable economic performance And as regards comfort - it's a moderate view and access traffic. Manuscript profile

Open Access Article

7 - Press impact on social identity among students of Islamic Azad University of Tehran Azad University East
Reza Moradi Mohamad bagher Tajodin Sara Mohamad Pour

Abstract This research seeks to check the status of social identity among students Islamic Azad University of Tehran Islamic Azad University Press East and efficacy of the identities. Survey and questionnaires were used The study population consisted of all Islamic Azad More

Abstract This research seeks to check the status of social identity among students Islamic Azad University of Tehran Islamic Azad University Press East and efficacy of the identities. Survey and questionnaires were used The study population consisted of all Islamic Azad University, Tehran East Using a sample of 270 persons were selected as sample. It was also stratified sampling or classification. The results showed that: In total, students of the university newspaper so influenced by social identity formation or strengthening it. In other words, Ben seems to be due to the spread and influence of social networks among other students who do not have much to newspapers Which they have influence. But nevertheless the students for the pursuit of Student Affairs Sometimes they are referred to newspaper educators and creation The extent of this influence newspapers have Although the it was not too noticeable. Manuscript profile

Open Access Article

8 - Impact on attitudes to motherhood of women's social adjustment of status (married women of Tehran downtown area "6 and 7")
Fateme kakoei habibe aghabakhshi

The sampling method is simple random sampling. In order to measure women's social adjustment Social Adjustment Scale (SAS) was used.There is a significant relationship between women and motherhood in social attitudes. Consensual relationships between people and tends to More

The sampling method is simple random sampling. In order to measure women's social adjustment Social Adjustment Scale (SAS) was used.There is a significant relationship between women and motherhood in social attitudes. Consensual relationships between people and tends to be a mother, there is a significant relationship. The social adjustment of status after marriage roles as wives and mothers tend to have a meaningful relationship. Satisfying social relationships between the parents of the child (a girl) and there is a significant relationship tends to be a mother. After satisfying marriage between social role as wives and mothers tend to have a meaningful relationship. Satisfying the communication between the parents of the child (a girl) and there is a significant relationship tends to be a mother. Consensual relationship between the spouses after marriage and motherhood tends to have a meaningful relationship. The role of citizenship and social adjustment tends to be a mother, there is a significant relationship.   Manuscript profile

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