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  • Issue1 Vol.1
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    Issue 1 Vol. 1 Spring 2024

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  • List of Articles


      • Open Access Article
        • Abstract Page
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        1 - Identifying service quality dimensions in the digital platforms ecosystem and the influence on intention to use Based on customer experience
        Asieh Nazemi Masoumeh Hoseinzade Shahri
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Investigating Antecedents and Consequences of Customer Experience in Using Mobile Banking Applications
        Nastaran  Haghjooye Javanmard ابوالقاسم ابراهیمى
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Analysis of factors affecting the acceptance of supply chain financing technology in Iran using structural equations: Emphasis on the quality of support and security
        حسین ممبینی milad khodadadi kondori Mahdi Madanchi Zaj
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Examining Factors Influencing Consumers' Willingness to Purchase and Stated Purchasing Behavior Towards Organic Food with the Moderating Role of Purchase Frequency
        Mahdi  Panirian Seyyed Reza Jalalzadeh Abbas Ali Haji Karimi Sari
      • Open Access Article
        • Abstract Page
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        5 - Investigating the impact of business, information technology and marketing strategies on world-class organization performance; Study case: Golrang Company
        Maryam Zeini faghlu Hasan Farsijani
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - Investigating the Effect of Strategic Orientations and Performance Regarding the Mediating Role of Marketing Abilities (Case Study: Tejarat Bank Branches in Kerman)
        علیرضا ابراهیمی
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