List of Articles

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Designing and Explaining the Model of Repeated Patronage of Counterfeit Products at the Industrial Market
  Mohammad Younesi Fariz Taheri Kia Alireza Rousta Siavash Ahmadi Chehreh Bargh
  10.30495/jomm.2022.63352.1871
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Effect of Applying Customer Knowledge on Innovation and New Product Efficiency (Case Study: Samasamaneh Software Company)
  faranak khodayari بهزاد kh
  10.30495/jomm.2022.64206.1882
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - Analysis of Open Innovation Efforts alongside the biopharmaceutical industry’s value chain in Iran
  سیدهادی سیادتی سید سپهر gh منوچهر منطقی
  10.30495/jomm.2022.66447.1924
• Open Access Article
  • Abstract Page
  • Full-Text
  
  4 - Presenting a strategic model of marketing capacities and its impact on performance in order to develop open innovation in Khuzestan steel industry
  azadeh taj amir leila Andervazh mohammad hosseinpour
  10.30495/jomm.2022.63093.1867
• Open Access Article
  • Abstract Page
  • Full-Text
  
  5 - The effect of business intelligence on financial performance with the role of mediating brand value and creativity (Case study of private banks in Khuzestan province)
  hashem Rashidi goghakhor ali Rezaian
  10.30495/jomm.2022.60249.1807
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Identifying and Prioritizing the Factors Affecting the Intention of Viral Marketing Behavior in Customers with a Multi-Criteria Decision Approach (Fuzzy Hierarchical Analysis)
  naser seifollahi Mohmmad Bahadorinejad
  10.30495/jomm.2022.65004.1899
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - The Effect of Communication Effectiveness on Customer Satisfaction with the Mediating Role of Perceived Value, Perceived Quality and Customer Trust (Case Study: Customers of Bank Shahr in Qazvin Province)
  vahideh alipoor mohammad Bashokouh Ajirlo atefeh mehri bazghaleh anis mehri bazghaleh
  10.30495/jomm.2022.66113.1921