List of Articles

• Open Access Article
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  1 - Merchandising Effect on Customer Satisfaction and Decision (Case Study: Shiraz Chain Stores)
  Razia Azodi Fazlollah Kazemi
• Open Access Article
  • Abstract Page
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  2 - The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)
  hosein vazifehdust behrooz gholipoor hamed abbasi
• Open Access Article
  • Abstract Page
  • Full-Text
  
  3 - The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azarbaijan Province)
  reza rezaee mehdi safarkhani abbas imani Mohsen khalilzade
• Open Access Article
  • Abstract Page
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  4 - A Study of the Effect of mechanisms reward systems in new product development (Case study: Home appliances manufacturing companies in Esfahan Province)
  hassan ghorbani tania ladoni
• Open Access Article
  • Abstract Page
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  5 - Impact relationship marketing on customer loyalty (Case Study: saderat Bank of Mazandaran)
  asef karimi rezvan velayati shokouhi esmail shabani nejad
• Open Access Article
  • Abstract Page
  • Full-Text
  
  6 - Investigating the Impact of emotions on the Intention to buy customers of Green Products (Studied case: Students of the Islamic Azad University of Kashan)
  alireza naalchi kashi Seyed Mohammad Tabataba’i- Nasab
• Open Access Article
  • Abstract Page
  • Full-Text
  
  7 - Effect of failed service quality on customer loyalty in banking industry
  mehrnaz nejati ahmad rahchamani