List of Articles use and gratification Open Access Article Abstract Page Full-Text 1 - Social Media and Managing to Provide Bank Services to the Digital Generation Through the Use and Gratification Theory Approach. Ali Akbar Farhangi Majid Heidari Open Access Article Abstract Page Full-Text 2 - Explore the Underlying Factors Motivating Viewers to Watch Persianspeaking Satellite Channels Mehrdad Matani Ali Akbar Farhangi