Brand is one of the most valuable intangible assets and is a factor for distinguishing companies in customers' point of view. To value brands, many methods and models have been invented in the past three decades by researchers and consultant companies. Financial value o More
Brand is one of the most valuable intangible assets and is a factor for distinguishing companies in customers' point of view. To value brands, many methods and models have been invented in the past three decades by researchers and consultant companies. Financial value of brand can be used for strategic management, financial transactions and litigation purposes. Since financial value of brands has been recently accepted as security for borrowing loans from Iranian banks, specified brand's financial value would be a privilege in winning funding opportunities. Especially for companies with continuing need of investment, this would be an appropriate method of financing. A great example of such companies is telecommunication service providers. Therefore calculating financial value of brand in this sector seems to be of paramount importance. With this in mind, the two most popular valuation models, Intangible Business and Financial World were applied to calculate Rightel's brand value as a case study in telecommunication industry. The results didn't show noticeable difference between the calculated values.
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The aim of this study was to identify and analyze the factors affecting the professional development programs of managers in Iran's telecommunications industry. For this purpose, the exploratory mixed research method was used. In order to identify the influencing factor More
The aim of this study was to identify and analyze the factors affecting the professional development programs of managers in Iran's telecommunications industry. For this purpose, the exploratory mixed research method was used. In order to identify the influencing factors, semi-structured interviews were conducted with 17 experts who potentially had the most information about the maturity of managers, and by analyzing the information by coding method, Achieved in the form of six factors: "Fit needs to business plans, aligning plans with industry strategies, converging plans with the needs of senior managers, using new methods, managing the learning process and validating plans" And 27 sub-factors were identified.In the quantitative part of the research made questionnaire was designed and performed on a sample of 56 senior managers of the telecommunications industry who were selected using the non-probability sampling method. The content validity of the questionnaire was confirmed by four experts and the reliability of the questionnaire was calculated by Cronbach's alpha with a coefficient of / 876. Indicates the coherence of the questions and the significant lack of dispersion of the questions. SPSS24 software and exploratory factor analysis method were used to analyze the data obtained from the questionnaires. The results of the present study showed that the variables in the identified factors constitute about 92% of the changes related to the factors affecting the professional development programs of senior managers of Iran's telecommunications industry, which indicates a high impact. They are in the design, development and implementation of programs.
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The purpose of this study is to construct and validate a questionnaire to improve the growth model of senior managers in the Iranian telecommunications industry. The research method is applied in two stages of designing and validating the questionnaire. Semi-structured More
The purpose of this study is to construct and validate a questionnaire to improve the growth model of senior managers in the Iranian telecommunications industry. The research method is applied in two stages of designing and validating the questionnaire. Semi-structured interviews with 17 industry and university experts were used to collect the data needed to design the questionnaire. Validation of the questionnaire was performed using expert evaluation technique in two methods: qualitative and quantitative. In the qualitative method and in the direction of face validation, the questionnaire was provided to the experts and the results show that the questions posed in the questionnaire have an acceptable status in terms of three indicators of "relevance, clarity and simplicity".The tool content validity ratio (CVR) index was used to evaluate the content validity. The results showed that out of a total of 100 designed indicators, 26 indicators were removed and the remaining 74 indicators in the questionnaire were approved in 5 dimensions related to individual maturity, organizational maturity, educational maturity, research maturity and professional maturity. Enhancing the growth of senior managers in Iran's telecommunications industry. The internal consistency coefficient was used to calculate the reliability of the questionnaire and the test-retest method was used to evaluate the degree of stability in reliability and the intra-cluster correlation index was calculated. (0.895) indicates the stability of reliability and high repeatability of the questionnaire.
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