The purpose of this research is to investigate the relationship between relationship commitment and conflict resolution with customer satisfaction of sporting goods. The present research is applied in terms of its purpose and is a descriptive-correlative research in ter More
The purpose of this research is to investigate the relationship between relationship commitment and conflict resolution with customer satisfaction of sporting goods. The present research is applied in terms of its purpose and is a descriptive-correlative research in terms of its nature. The statistical population consisted of all people who were referred to sporting goods stores to buy them. Sample size was selected based on estimated precautionary measures of 345 people. To collect data, relationship commitment questionnaire and dispute resolution questionnaire (0/76) with commitment reliability coefficient (0/76), conflict resolution (0/84), and residual customer satisfaction (2011) with coefficient of reliability of 0,87 were used. Validity of the questionnaires was confirmed by qualified professors. Data analysis was performed using descriptive statistics and Cronbach's alpha, Kolmogorov Simonov, one-sample t-test, independent t-test, Pearson correlation coefficient, and ANOVA. All analyzes were performed at P The findings showed that there is a positive and significant relationship between relationship commitment and conflict resolution with the satisfaction of sporting goods customers, and the status of relationship commitment and elimination of conflict from the viewpoint of the customers of sporting goods is undesirable. Also, demographic results showed that the satisfaction of individuals over 47 years of age and above the commitment and resolution of conflicts by sellers is lower than other ages.
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The purpose of this study was to explain the model of attitude towards advertising in sporting goods through Instagram using technology adoption model. This research is applied in terms of purpose and descriptive - exploratory in nature and method. In this study, qualit More
The purpose of this study was to explain the model of attitude towards advertising in sporting goods through Instagram using technology adoption model. This research is applied in terms of purpose and descriptive - exploratory in nature and method. In this study, qualitative-quantitative method has been used. So that the qualitative method used in-depth interviews and the quantitative method by a researcher-made questionnaire. The first statistical population of the study Includes professors, experts and experts in sports marketing, marketing experts at Persian Gulf University, Chamber of Commerce and Customs Office of Bushehr Province And the second statistical population were users of the Instagram network. The first statistical sample of the study was randomly selected from 15 to 30 people. The second statistical sample of the study, due to the unknown volume of the population, 384 people were selected randomly and purposefully. The tool used included two open-ended questionnaires and a Likert spectrum questionnaire provided by 384 cyberspace users Simple random method was used. Analysis of the results of this study by structural equation method Done with SPSS and PLS software. The results showed respectively Indicators of benefits, quality of advertising, awareness at social levels, and monetization with Squared 0.94, 0.85, 0.78 and 0.66 Variable changes explain the acceptance of sporting goods advertising. In general, advertising via Instagram as one of the most important sports marketing tools can play an important role in marketing strategies.
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The purpose of this research was to identify the factors and strategies for deploying electronic commerce in the production of sporting goods in the country and to provide an analytical model. In terms of target type, the present research is applied research. It was car More
The purpose of this research was to identify the factors and strategies for deploying electronic commerce in the production of sporting goods in the country and to provide an analytical model. In terms of target type, the present research is applied research. It was carried out qualitatively and through in-depth interviews. The research method used is Grounded Theory (Foundation Data Theory). The statistical population of the study consisted of 17 professors and experts in sport marketing and 11 marketing and sales representatives of manufacturer companies of sporting goods who interviewed. Finally, the data from the interviews were analyzed using the Grounded Theory method through three stages of coding. The results of coding in the end of the 6 main categories include the causal conditions (supervisor-policy making-occupational-economic), underlying conditions (modeling -lifestyle-ICT development-environmental learning), mediating conditions (technical -information, legal-cultural), strategies (law-manpower-equipment-localization), outcomes (economic-structural-cultural-environmental) and the main phenomenon of electronic commerce implementation in the sport sector of the country.
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