List of Articles shopping behavior

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  1 - Macro analysis of decision making models predicting consumer buying behavior
  seyedmohammadhosein mousavi Karimkarim Hamdi hosein vazifehvoust
  10.30495/jmfr.2022.19494
  Background: The duties of university graduates in the field of marketing management are to present a strategic plan with a forward-looking perspective on consumer behavior as a model for empowering marketers and consumers in particular.Purpose: In this research paper, i More

  Background: The duties of university graduates in the field of marketing management are to present a strategic plan with a forward-looking perspective on consumer behavior as a model for empowering marketers and consumers in particular.Purpose: In this research paper, it is attempted to investigate the models of predicting consumer buying behavior with macro analysis in physical and virtual space. First, the rules and process of purchasing decision models, and then the formulation of a variety of decision models with the prevailing antimatter in the physical and virtual global competitive environment, with the help of interaction and exchange science and information science and technology.Methods: In order to achieve the results of the research, by designing a questionnaire with a statistical population of 346 people and a five-point Likert scale with 5 subscales, also a questionnaire with Cronbach's alpha of 0.754, using SPSS statistical software and two statistical tests. Significance, standardization and appropriate fit of the selected questions model for the factors under investigation were confirmed by the LISREL Confirmatory Factor Analysis indices of 2.22 df / 2x.Results: For this purpose, the data of exploratory factor analysis using chi-square test with significance level of 0.000 and KMO index for sample adequacy is 0.765.Conclusion: By using From equity statistics, And the matrix of agent rotation, two main factors with two-factor behavioral agents, and three-factor stimuli, with more than 63% of the variance were identified and extracted. Manuscript profile
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  2 - Render Pattern in Order to Recognition Role of Customers Experiment in Purchase Understanding Behavior in Discount Chainstores.
  Eshagh Ghorchi beygi Golnar Shojaei Baghini
  Today, due to economic pressures, people's livelihoods are facing problems and prices play an effective role in this regard. Discount stores, meanwhile, have attracted the attention of many people by offering competitive and reasonable prices. But how and in what way th More

  Today, due to economic pressures, people's livelihoods are facing problems and prices play an effective role in this regard. Discount stores, meanwhile, have attracted the attention of many people by offering competitive and reasonable prices. But how and in what way this pricing of products affects the occurrence of customer behavior; This is an issue that needs to be addressed. In this regard, the present study was conducted to provide a model to identify the role of customer experience in understanding shopping behavior in discount chain stores. This research is of applied and descriptive-survey type. In this study, at first, the indicators of customer experience and purchasing behavior were identified based on literature review and Delphi technique. In this regard, the opinions of 10 experts and managers of discount stores were used. After extracting the final indicators and classifying them with the help of heuristic factor analysis, the role of customer experience in understanding purchasing behavior was investigated using the partial least squares technique. The statistical population of the research in this section is 384 people. Customers formed discount stores that were selected using the Cochran formula. Finally, the results showed that customer experience has a significant effect on understanding shopping behavior. The effect of the dimensions of the shopping experience (product features, sales features, store environment, brand, sales advantages, customer) on purchasing behavior was also confirmed. Manuscript profile
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  3 - The study of the role of transactional interactions on the consumer's immediate consumer buying behavior in the studied social trade
  Ghazal Laluha Abdolreza Miri
  Today, cyberspace activities and capabilities are recognized as an integral part of enhancing the quality of life. This has made identifying and analyzing the performance of individuals in the business interactions of this space an important part of marketing studies. T More

  Today, cyberspace activities and capabilities are recognized as an integral part of enhancing the quality of life. This has made identifying and analyzing the performance of individuals in the business interactions of this space an important part of marketing studies. The purpose of this study was to investigate the role of internet shopping sites in daily life. Behaviors that arise in the form of a tendency to shop without planning online or to insist on shopping online without planning. One of the new cognitive responses addressed in this study is trans-social interactive behaviors. This applied research with a descriptive-correlation approach has investigated these behaviors. The statistical population of this study is customers of DigiKala online store (Alborz province). Data were collected by a questionnaire and analyzed in two parts: descriptive and inferential. The results show that enhancing product appeal through shape and color enhances people's enjoyment of the product. Similarity among users also has a positive impact on the formation of users' social interactions in the social business environment. Therefore, the closer buyers are to each other in terms of age, ethical characteristics, level of education, and income, the more and more societal interactions occur between them. Based on these results, Internet product and service vendors can better market share by classifying the market according to its characteristics. Manuscript profile
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  4 - Provide a model of random buying behavior tailored to internal and external factors and characteristics of customers using the Grounded theory method (Case study: Khorramabad Welfare chain store)
  seyed najmeddin mousavi maryam moumeni fatemeh akbari pasham
  The aim of this study is to provide a model of customers' random shopping behavior in accordance with their internal and external characteristics in the Khorramabad Welfare chain store. The peresent study is applied in terms of purpose and descriptive- correlational in More

  The aim of this study is to provide a model of customers' random shopping behavior in accordance with their internal and external characteristics in the Khorramabad Welfare chain store. The peresent study is applied in terms of purpose and descriptive- correlational in terms of data collection method and is of the exploratory redearch type. The statistical community of the research in the first stage qualitatively includes 30 experts familiar with the subject and in the quantitative stage also includes the customers of the Khorramabad Wefare chain store. Then, 100 codes were extracted using the GT method, , which consists of 20 basic themes and 5 organizing themes. Effective element analysis was performed using SPSS(22) software. After achieving the model, in the second stage study, a researcher- made questionnaire was used. In general, the research Result show; individual factors, psychological factors, environmental characteristics and socio- cultural factors have been identified as factors that affecting customers' random shopping behavior. Manuscript profile