List of Articles retailing

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  1 - Investigating the model associated with purchase value and purchase motivation and its consequences with a futuristic approach in discount retailing in Tehran
  Mohammad Jani Karim Hamdi Hosein Vazifehdust Vahid Reza Mirabi
  The purpose of this research is to investigate the effects of consumer shopping value on satisfaction, loyalty, word of mouth and share of purchase. To date, few researchers have conducted comprehensive examinations of the relationships between consumer shopping value, More

  The purpose of this research is to investigate the effects of consumer shopping value on satisfaction, loyalty, word of mouth and share of purchase. To date, few researchers have conducted comprehensive examinations of the relationships between consumer shopping value, satisfaction and loyalty in retailing. Further, the majority of extant research has been limited to upscale retail sectors where the role of the salesperson is crucial and long-term relationships are common. In order to extend the findings of previous researches to additional retail sectors, the current study investigates the complex interrelationships between utilitarian and hedonic shopping values and important retail outcomes for discount retailers. Utilitarian and hedonic shopping value are found to influence key outcome variables including satisfaction, loyalty, word of mouth communication and share of purchases in the highly competitive discount retail sector. A total of 400 questionnaires were distributed to customers of Hyper Star discount retailing in Tehran. Structural equation modeling (S.E.M) with lisrel sofware was used for the data analysis. The result indicated utilitarian and hedonic shopping values have relationship with satisfaction and satisfaction has effect on loyalty and share of purchase. Manuscript profile
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  2 - An Examination of the Effect between Trust, Commitment and Relationship Quality In the Retailing Industry (Shahrvand Chain Stores)
  K. Heidarzadeh E. Mollaei
  Attempts to examine the concepts of Trust and Commitment, on two levels of Retail Relationships: theSalesperson level as well as the Store level, and test their impact on Relationship Quality. Based on a reviewof the literature, a conceptual model has been developed tha More

  Attempts to examine the concepts of Trust and Commitment, on two levels of Retail Relationships: theSalesperson level as well as the Store level, and test their impact on Relationship Quality. Based on a reviewof the literature, a conceptual model has been developed that links Trust and Commitment to RelationshipQuality. A number of research hypotheses have been formulated to examine the relationships proposed. Themain variables include: Salesperson Trust, Store Trust, Salesperson Commitment, Store Commitment andRelationship Quality.This article presents the result developed and discusses some empirical findings from a survey ofShoppers in Sharvand Chain Stores setting in Tehran. In particular, the two levels of relationships(Salesperson and Store level) are examined from the Customer’s Perspective, using Path Analysis (SPSS).The findings in this study indicate that for the establishment of higher levels of Relationship Quality in aCustomer-Salesperson Retail Relationship, it is very important that a customer has a high level of Trust inthe Salesperson and feels committed to the Salesperson. The importance of Commitment in RetailRelationships (Customer-Store) is stressed by its strong relationship with overall Relationship Quality.Consequently, Salesperson Trust rather than Store Trust is a significant predictor of overall RelationshipQuality. Despite that, Customers’ Interactions with the Salesperson are likely to shape their perceptions ofRelationship Quality to a certain extent. This implies that Trust and Commitment in the Salesperson is likelyto have some indirect effect on Trust and Commitment in the Retail Store. Concludes with a discussion ofthe implications of the study and provides directions for future research. Manuscript profile
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  3 - In-Store Marketing: Framework, Tools, and Applications
  Milad Bakhshi abas asadi kambiz heidarzadeh
  10.30495/enkn.2023.22573
  Background: Many shoppers' decisions are made at the point of sale. Therefore, influencing shoppers at this stage has become very important for retailers and manufacturers. The concept of in-store marketing, which has become popular in the global retail literature in re More

  Background: Many shoppers' decisions are made at the point of sale. Therefore, influencing shoppers at this stage has become very important for retailers and manufacturers. The concept of in-store marketing, which has become popular in the global retail literature in recent years, refers to the use of various in-store tools. The purpose of this research is to provide a framework for the various in-store marketing tools and to identify the most commonly used in-store marketing tools.Objective: Considering the scope of in-store marketing, the purpose of this study is to identify the range of in-store marketing, draw a comprehensive framework and identify the most widely used in-store marketing tools.Methods: scientific databases were searched for keywords related to in-store marketing. The identified articles were reviewed in 2 stages and finally, 95 articles were used for the final research. The current research is a domain-oriented review.Findings: First, the concepts related to in-store marketing, which include promotion, merchandising, visual merchandising, displays, atmospherics, and signage, were defined and the research areas in these cases were examined. Then, the similarities and overlaps between these concepts and in-store marketing were highlighted, and finally, the most commonly used in-store tools were presented.Conclusion: in-store marketing is a broad concept that encompasses various tools, and understanding its different dimensions is very important for researchers and retailers. Manuscript profile
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  4 - Investigation the Effects of Consumer Shopping Value on Satisfaction, Loyalty, Word of Mouth and Share of Purchase
  M. A. Abdolvand M. Jani
  The purpose of this research is to investigate the effects of consumer shopping value on satisfaction, loyalty, word of mouth and share of purchase. To date, few researchers have conducted comprehensive examinations of the relationships between consumer shopping value, More

  The purpose of this research is to investigate the effects of consumer shopping value on satisfaction, loyalty, word of mouth and share of purchase. To date, few researchers have conducted comprehensive examinations of the relationships between consumer shopping value, satisfaction and loyalty in retailing. Further, the majority of extant research has been limited to upscale retail sectors where the role of the salesperson is crucial and long-term relationships are common. In order to extend the findings of previous researches to additional retail sectors, the current study investigates the complex interrelationships between utilitarian and hedonic shopping values and important retail outcomes for discount retailers. Utilitarian and hedonic shopping value are found to influence key outcome variables including satisfaction, loyalty, word of mouth communication and share of purchases in the highly competitive discount retail sector. A total of 400 questionnaires were distributed to customers of Hyper Star discount retailing in Tehran. Structural equation modeling (S.E.M) with lisrel sofware was used for the data analysis. The result indicated utilitarian and hedonic shopping values have relationship with satisfaction and satisfaction has effect on loyalty and share of purchase. Manuscript profile
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  5 - Determining the Relationship between Store Image, Customer Satisfaction, Behavioral Intention and Short Distance (Case Study in Shahvand Chain Super Market of Tehran)
  H. Javanmard S. Hoseini
  Purpose: The purpose of this paper is to study the relationships among store image, customer satisfaction, behavioral intentions (BI) and short distance in shahrvand chain super market in Tehran. Methodology: 300 questionnaires were distributed. Finally 290 questionnai More

  Purpose: The purpose of this paper is to study the relationships among store image, customer satisfaction, behavioral intentions (BI) and short distance in shahrvand chain super market in Tehran. Methodology: 300 questionnaires were distributed. Finally 290 questionnaires were collected and analyzed. Since the present study aimed to explore the relationship between store image, customers’ satisfaction, and customers’ behavioral intentions, and the proximity of shops to customers, and also to determine the influence of each factor, Shahrvand chain stores customers were randomly asked to comment on this issue. Findings: attitude to services and store ambience are positively associated with their positive store image. Besides, positive store image has a positive relationship with customers’ behavioral intentions and customers’ satisfaction. The relationship between short distance and customers’ satisfaction is significantly positive.  Originality/value: Several studies have shown that, in general, store image is important to attract and retain customers. This paper depicts the specific influences of image specifically on customer satisfaction and behavioral intention. Factors related to image have been discussed as their attitudes which touch areas of organizational behavior that have been embedded in the model, contributing to the originality or the value of the study. Manuscript profile
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  6 - Decision Support System (DSS) for Providing Physical Goods to Customers Order in Electronic Retailing
  A. Toloie Eshlaghy H. Eslami Nosratabadi,
  Rapid growth of electronic business early 1990s significantly changed retailing structure in the world economy and provides traditional retailer circumstances metamorphosis. However, one of the problems that are retailer facing, is providing physical More

  Rapid growth of electronic business early 1990s significantly changed retailing structure in the world economy and provides traditional retailer circumstances metamorphosis. However, one of the problems that are retailer facing, is providing physical goods to customer’s order in efficient and effective way, that is, in this kind of business, the seller works with the small packages and large number of customers with some restrictions on human resources, time and costs.The retailers always encounter with complex decisions in time scheduling for providing customers order in electronic retailing. One of the tools used for complex problems solution, is decision-making by Decisions support systems.In this article, a decision support system will be presented that by using the records related to the existing customers order in database and based on decision trees, decision table’s models and the assignment model and time networks off models base, can for provide a suitable schedule for customers order in the electronic retailing. Manuscript profile
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  7 - A Study on the Effect of Shopping Attractiveness and the Environment on Customers' Satisfaction with the Shopping
  kambiz heidarzadeh maryam abghari
  This study aims to determine the attractiveness of factors of Iran shopping malls from the shopper’s point of view. Given the increasing number of shopping centers in Iran, understanding the factors contributing to shopping centers attractiveness and customer sati More

  This study aims to determine the attractiveness of factors of Iran shopping malls from the shopper’s point of view. Given the increasing number of shopping centers in Iran, understanding the factors contributing to shopping centers attractiveness and customer satisfaction is of great importance for owners and managers of these centers. A questionnaire devised on the basis of the literature was administrated to 385 customers of 2 shopping centers of Tehran including Milade Noor and Tiraje. A structural equation model using a correlation matrix with maximum likelihood was estimated by LISREL 8.8. The results indicate that out of the attractiveness factors, retail tenant mix and atmosphere were the most influential factors in shopping centers. Thus, managements of shopping malls can increase their mall attractiveness by identifying optimal retail tenant mix and by supporting them with appropriate atmosphere. Manuscript profile