List of Articles online brand

• Open Access Article
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  1 - Provide a virtual buyer behavior policy model based on the online brand trust variable
  kambiz sanaee asghar moshbaki hasan esmaillpoor Siavash ahmadi chehre bargh
  10.30495/ijpa.2022.67408.10896
• Open Access Article
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  2 - Investigating the Involvement of Customer Decision Making by Reflecting on the Synergistic Backgrounds of Brand Value, Brand Love, and Brand Identity in Online Brand Communities
  mohamad Hadi Asgari Ali Einy
• Open Access Article
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  3 - Branding co-creation through customers participation in digital media
  Ali Akbar Khademi Ali Boromandnasab Hanieh Farazandeh
• Open Access Article
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  4 - The role of online brand equity on the willingness to repurchase considering the role of visual appeal, online preference and the willingness to pay a higher price for high-tech products
  faranak khodayari hesamodin zamani